Brands evolve in their approach to subscription billing
Subscription billing is one of the best ways to monetize a digital service, but it can be challenging to settle on a rate that is effective for both users and the business. As a result, companies often adjust their sources of revenue over the years, often making a few surprising choices along the way. Netflix and WhatsApp both recently announced significant changes to their subscription options, with Netflix upping its rates and WhatsApp eliminating them altogether.

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Subscription billing is one of the best ways to monetize an digital service, but it can be challenging to settle on a rate that is effective for users and the business as a whole.
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