How subscription billing solves the issue of ad blockers

Websites during the early days of the Internet were a chaotic environment of popups and advertisements filled with malware. As a result, consumers haven't fully trusted online ads since, and many install software created to block these intrusions and let users browse uninterrupted. According to Computer World, the gaming site Destructoid sees ad block rates between 36 and 42 percent, meaning the company is losing about a third of its potential advertising revenue. This is bad news for the website and other online organizations that receive money for ads viewed. Some sites refuse to show their content to users with ad blocking extensions unless they disable the software – or add the site in question to its whitelist – and refresh the page. While this tactic might be effective for die-hard fans, the new or casual user is just as likely to leave the website and head somewhere else.

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