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Vincenzo Landino
Works at Broadsuite
Attended Southern Connecticut State University
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Vincenzo Landino

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"What's your handle on Periscope?"

This was a question asked to me by one of the 2,000 people in Times Square for Applebee's "Taste the Change Fest". 

"Applebee's", I said without so much as a stutter. 

When I was asked to handle a live streaming feed for Applebee's at their huge, new-menu party in Times Square, I was floored. Not only was a major national brand asking me to takeover their live-streaming handle, they were trusting me to deliver excitement and engage with an audience they hadn't yet tapped into.  

The thing about live-streaming video through apps like Periscope or Meerkat, is that once it's out there, it's out there. There's no tape delay, no professional film crew, no makeup and no lighting. It's raw, authentic video.  

Why would a brand turn to an unproven social media platform and trust a non-employee to deliver quite possibly their most important marketing campaign, ever?

Simply put: Applebee's is awesome. 

No, seriously, Applebee's knows how to reinvent themselves. In the ever changing backdrop of social media, Applebee's had the wherewithal to use a new platform to bring powerful results (to the tune of over 500,000,000 impressions).

I learned a lot about Applebee's as a brand that day, more importantly, the value they place on humanization (which ironically was my topic later that night on #MCEOtalk). I learned so much from them, that I decided to share with you how Applebee's is bringing sexy back. 

Applebee's values its customers. How? Just go check out their Twitter feed, and it's clear they want to engage with you on every level. Applebee's even went so far to rent space on Times Squares legendary video billboards to showcase user generated content, and block off a section of one of the busiest sections of the city, to throw a party for their fans. This isn’t an inexpensive way to make some fans happy.

They also ran a contest to fly in an Applebee’s fan and a guest out to the party. Neil and Dominic flew in from California, were VIP’s at the event, put up in a great hotel and got access to Jason Derulo and the X-Ambassadors one-on-one. Not a bad way to treat your fans.

Kudos to you Applebee’s! 

Applebee’s recognizes the power of live streaming video. All may have been fine and dandy with a street fest in NYC and some ad dollars behind a few social media tweets, which many brands would have been ok with.

Not Applebee’s.

For those unable to attend the party in NYC, the party was brought to them, LIVE on Periscope. Live streaming video has been all the rage as of late, and for good reason. It allows brands and people to market themselves as authentic and down to earth. Another round of applause for Applebee’s. 

Many brands have stayed away from the live streams because of all the potential negatives. Applebee’s has seen the light and all of the positives associated with humanizing your brand. Here are some quotes I’ve heard that came directly from the fact that I was live streaming this event:

“I am going to drive right by TGI Fridays and Ruby Tuesday’s to go to Applebee’s"

“Wow, that was the coolest thing I’ve ever seen, I felt like I was a VIP!"

“I need to try the Triple Hog Dare Ya, my mouth was watering all afternoon."

“I drove to my local Applebee’s as soon as I got out of work and ordered those nachos!"

“Applebee’s is so cool for doing this. I want to support them because they really engage their fans."

This was from five different individuals in my network spanning from Arizona to Washington D.C. and from Minnesota to Texas. Don’t see the value yet? I’ve got an eye doctor for you.

It’s not about you. Finally, the most important takeaway here is that Applebee’s didn’t make this about them. In fact, go look at all of their social channels, you’ll see it’s never about them. User generated content is the most important aspect of social, they go out of their way to bring the fan voice to the fore.

Applebee’s recognized that they didn’t have a strong live video presence, so they brought in someone that did.           

They recognized how important it was to have an engaging personality to be the face of their brand for a few hours, and it worked out very well.

For now, Applebee’s is bringing sexy back, and it seems all these others don’t know how to act.

You’ve reinvented yourself and proven yourselves as a leader in your industry. I personally want to call out other brands here to do the same thing. See the light and reinvent yourself.

See the good that live streaming video can bring to your brand? It is here and now, don’t wait. 
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This is going to be GOOD! +Britt Michaelian, +Michelle Killebrew and Rachel Miller as +Ashley Pengilly and I discuss the humanization of business. Do NOT miss this.
 
Join host +Vincenzo Landino and co-host +Ashley Pengilly  for another episode of the fast-paced #MCEOtalk .

This weeks' episode brings us +Britt Michaelian, +Michelle Killebrew and +Millennial CEO's own +Rachel Miller as we discuss business humanization.
This Hangout On Air is hosted by Millennial CEO. The live video broadcast will begin soon.
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#MCEOtalk Episode #7: Humanization of Business
Wed, May 13, 9:00 PM
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Come join me and +Ashley Pengilly as we talk with +Sherrie Rohde, +Marissa Ferraraccio and +Nikki Fica about #Influence  on #MCEOtalk  
 
Join host +Vincenzo Landino and guest co-host +Ashley Pengilly as they take a journey into understanding influence with guests +Sherrie Rohde +Marissa Ferraraccio and +Nikki Fica.
This Hangout On Air is hosted by Millennial CEO. The live video broadcast will begin soon.
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#MCEOtalk Episode #6: What is Influence
Wed, May 6, 9:00 PM
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Excited to do this chat! So much to cover about influence!
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If you love Canva, you need to sign up for Canva for Work!
Canva for Work is coming soon. Pre-register now to get early access. Canva for Work will transform the way designs works at your company.
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Canva for Work is coming soon. Pre-register now to get early access. Canva for Work will transform the way designs works at your company.
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Vincenzo Landino

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Why would a brand turn to an unproven social media platform and trust a non-employee to deliver quite possibly their most important marketing campaign, ever?
"What's your handle on Periscope?"This was a question asked to me by one of the 2,000 people in Times Square for Applebee's "Taste the Change Fest". "Applebee's", I said without so much as a stutter. When I was asked to handle a live streaming feed for Applebee's at their huge, new-menu party in Times Square, I was floored. Not only was a major national brand asking me to takeover their live-streaming handle, they were trusting me to deliver exci...
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An inspiring panel this week. +Ashley Pengilly and I get a chance to talk to community management rockstars +Ahna Hendrix +Aaron Kilby and +Isabelle Rohr. Don't miss out!
 
Building communities online is an art form. In order to actively engage an audience and create loyalty, the community manager job must not be taken lightly. 

+Vincenzo Landino and co-host +Ashley Pengilly talk to a panel of community rockstars that includes +Isabelle Rohr +Aaron Kilby and +Ahna Hendrix. This is an event you won't want to miss.
This Hangout On Air is hosted by Millennial CEO. The live video broadcast will begin soon.
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#MCEOtalk Episode #8: Building Better Communities Online
Wed, May 20, 9:00 PM
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#VinKat and Roxie talk Live Streaming, Meerkat and YouTube
This Hangout On Air is hosted by Vincenzo Landino. The live video broadcast will begin soon.
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#VinKat and Roxie talk Live Streaming, Meerkat and YouTube
Tue, May 5, 3:22 PM
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Pre-register today to earn an Early access pass and 2 free months!
Canva for Work is coming soon. Pre-register now to get early access. Canva for Work will transform the way designs works at your company.
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Join the Waiting List for 'Canva for Work'! I love Canva, I can't wait for this.
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Just unlocked the early access myself - looking forward to playing with this one!
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Vincenzo Landino

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Join host +Vincenzo Landino and guest co-host +Ashley Pengilly as they take a journey into understanding influence with guests +Sherrie Rohde +Marissa Ferraraccio and +Nikki Fica.
This Hangout On Air is hosted by Millennial CEO. The live video broadcast will begin soon.
Q&A
Preview
Live
#MCEOtalk Episode #6: What is Influence
Wed, May 6, 9:00 PM
Hangouts On Air - Broadcast for free

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People
In his circles
227 people
Have him in circles
1,060 people
germana lodo's profile photo
Elli Joannidou's profile photo
Mark MacLaren Johnson's profile photo
Emmanuel d'Asquillies's profile photo
Karel Slabý's profile photo
Dom Garrett's profile photo
Joyce Yang's profile photo
Online Infrared Training Center's profile photo
Andy Tabrizipour's profile photo
Work
Occupation
Marketing & Branding Strategist | Social Media Specialist | Digital Correspondent
Employment
  • Broadsuite
    Digital Strategist, 2015 - present
  • HUBCAP Wallingford
    Founder, present
  • Connecticut Federal Credit Union
    Supervisory Committee Member, present
  • Cystic Fibrosis Foundation
    Development Manager, present
  • Market Edge
    Community Manager, 2014 - 2015
Basic Information
Gender
Male
Other names
Vinny, Vance, Enzo, Vinny Chase
Story
Tagline
Ari Gold wannabe.
Education
  • Southern Connecticut State University
    Business Administration, 2003 - 2007
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Great people, Fantastic wine, Good for Wallingford.
Public - a year ago
reviewed a year ago
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