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Vincent Velema
Works at iProspect Netherlands
Lives in Noordwijk, the Netherlands
1,964 followers|1,566,288 views


Vincent Velema

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Bucket list suggestion; Brooklands race track
So I was watching this television program on old Bentley race cars, cool stuff! I thought let's add this race track to my bucket list. I forgot the name, something with Brooklyn orrr nah that's to New York'ish. But I couldn't remember. And here's Google semantic search to the rescue!

Brooklyn race track gives me only Brookland's race track results. Nice :)

#SemanticSearch not #keywords 
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You 'r way too young for a Bucket list.
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Vincent Velema

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I wish I could go and watch +Jarno van Driel​ present this case study! Taking semantic markup to the next level and now after having it online for quite a while, show the impact it has made. Awesome. This will be good!

#disturbanceintheforce it will cause. Progressive #seo 's take note! #semanticsearch is about to have a positive ROI case go public :)
"... telling the success story of a website"

The agenda for Smart Data (née SemTechBiz/Cognitive Computing Forum) has been announced, and - as per the call out link - SemSearch's own +Jarno van Driel will be presenting.

What "success story" will Jarno talking about, and does it have any relevance to semantic search marketing?  Well, it's...

"... the success story of a website that was semantically optimized by the use of and other protocols. Details will be provided on what was optimized, data showing semantically-enriched webpages generated substantially more search engine-referred traffic than non- or less-enriched control groups did, and insights gained by re-using structured data to measure its impact on search."

Sounds slightly relevant, no? ;)

Looking forward to hearing Jarno speak, and to the other conference sessions - looks like a great lineup:

#semanticseo   #schemaorg   #smartdata   #conferences   #semanticweb  
A Website’s Structured Data Success Story
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Vincent Velema

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Wow! Indeed. Great picture and you really want to check the hashtag #Calbuco for more of those amazing shots.

#Volcano #photography #wow
Just wow! A mind-blowing photo of #Calbuco volcano erupting by Marcelo U:
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Nice tutorial on getting the most out of youtube. Don't forget the cards :)

#Youtube #video
Want to learn how to create great content on +YouTube? Check out the updated Creator Playbook:
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This part of the Netherlands is so pretty these days :)
#bollenstreek #narcissus #photography
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I'm like Dorothy from oz I'm getting sleepy
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Is your website mobile friendly?
Mobile takes center stage as Google's Mobile algorithm update will be released April 21st. Here on #plusonly  Google+ +Google Webmasters  setup a couple of interesting Hangouts so you know what to optimize to get your site ready for mobile users and top rankings! 

#seo   #mobileSEO   #rankingfactor  
Basics of a mobile website for SMBs
Join us for a 4-part web series on making great mobile sites for your small and medium businesses. Learn the correct configurations, go-to tools and optimization strategies to make a big impact on both your customers and search engines. Invite your company's web developers, webmasters, decision-makers and marketers. We'll see you soon!

1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability

2. Bring it in: Viewports, zoom and plugins

3. Focus on the user: Tap targets, margins and font sizes

4. Set it right: Redirects and canonicals

#MobileMadness #mobilefriendly 
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Vincent Velema

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Automattic acquires WooCommerce
Awesome, woocommerce (Woothemes) is now part of Automattic, the originator of wordpress :) I think this is great news :) Power to the word! and commerce too :)

#WordPress #woocommerce #opensource
For years, we've been working on democratizing publishing, and today more people have independent sites built on open source software than ever before in the history of the web. Now, we want to mak...
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Ok - I never got more than 50 products.

Keep in mind that your host plays a role as well: their server needs to be 'optimized' for WP & WC - too often 1 setting ruins the performance and you have to contact support for it to be fixed.
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Looking for a developer to bring some brightness to the world of semantic search. Let's open source develop a great tool with world renowned semantic web/markup master +*****
Looking for volunteers

I'm gonna go out on a limb for a moment and ask a cheeky question:

Is any of you willing and able to help me build a visual graph tool?

This question might seem strange as only last week I wrote a bookmarklet for the RDF2SVG tool by +Roberto García​​​ - which is wonderful in it's own right - but which just doesn't cut it for me.

I ran a few pages from my case study through the tool and my monitor sort of exploded because of the amount of markup those pages contain. And even after having zoomed Chrome out until it wouldn't zoom out any further the graph still would fit onscreen (and it became unreadable).

Now I've been walking around with some ideas on how a tool like that should work for a quite long time already but unfortunately I lack the programming skills to build such a tool myself. Therefore I am looking folks who are willing and able to build one with me, which the way I see it, will mostly involve D3.js and JSON.

And in case you're wondering, I'm not out to only benefit myself as the idea also involves open-sourcing the project. So helping me out implies you'll (hopefully) be helping out many.

Anybody interested?
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You're welcome. It would be of great benefit to many, so how could I not :) On to a better semantic web! 
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Whoah is that a surprising move. Microsoft about to support Cyanogen's version of Android? Office, hotmail and Skype ok but Bing... On an Android device?

Shocking, but... competition is good :) I see greater things come to vanilla Android! Nexus ftw. Read all about Microsofts move:

What's next picking up steam? I mean Nokia running Cyanogen's Android OS? :o)

#Microsoft #Android #Bing
Microsoft partnership with open-source, Android-based Cyanogen OS makes one thing very clear: Android’s not just for Google anymore.
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Interesting new development: Google will use schema markup to present URL's likebreadcrumbs in the searchresults. I'm not so confident this is what we all want, but lets see how this unfolds. It's surely good news for Schema markup :)

#schema   #SEO  
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Yes +Vincent Velema It's been 3 years. But for 2.7 years, I worked in a product company. So my roles were more than development to administration, SEO & analytics parts also.
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Vincent Velema

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It's that time of the year again, all the flowerfields are at their most beautiful the coming month! Come over and enjoy more flowers then you have ever seen /smelled :)

Some more/better pictures here

#netherlands #bollenstreek #noordwijk
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Important learning; do not start a social media campaign on controversial or outright awful practices. Our we the people will tell you the truth :) Let's hope SeaWorld will soon close their abusive 'entertainment' parks.

#emptythetanks free #blackfish
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Semantic Search evangelist | Branding & Marketing | New School SEO | Ecommerce | Whats going on online | Content | Gadgets | Traveling | WindSurfing | KiteBoarding | Soup | The now

Hi, my name is Vincent Velema, born and raised in Noordwijk, the Netherlands. 

From being a marketeer with a strong branding background, I have developed myself as an online marketing expert, that hasn't lost touch with branding and general marketing strategy. Building  brands, tightening relationships with target audiences, attracting new business and improving bottom end results. 

In my network I always find the right professional, at the right time, to get a job done. Entrepreneurial, as an employee, independently, or leading a team to outperform.

In my spare time I like to kitesurf, windsurf, surf and sup, depending on the conditions. I like to travel the world and I am interested in philosophy. I overspend on the latest gadgets ;) and like photography. Feel free to circle me and get in touch. Let's share our passion.


Bragging rights
Some say my broad interests and network often put me in unique situations and others wonder how I got there :)
Semantic Web, SEO & Content Marketing
Marketing, Branding, Online Marketing, Semantic web, E-Commerce, WordPress, SEO, SEA, Social Media, affiliate marketing, innovation management
  • iProspect Netherlands
    Senior SEO & Content Marketing Consultant, 2014 - present
    Employed by iProspect Netherlands in Amsterdam, I support our clients with progressive SEO and Content Marketing solutions. Optimizing technical aspects, linkprofiles and content marketing to grow traffic, conversion; bottom end results! Semantic Search evangelist with a holistic approach to SEO and CM. From strategy to implementation, enhancing digital performance. Working with major company's and brands in a wide array of industries like finance, travel, retail and automotive, helping them outperform. iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, mobile strategy, video, conversion optimization and affiliates.
    Online marketeer, 2000 - 2014
    Providing state of the art SEO and SEA consultancy, with strong knowledge and experience in current and Semantic Search. Advising, implementing, optimizing branding and content marketing strategies with a performance driven approach. Within the semantic web, content, connections and social media play an essential role. Based on marketing and branding, I supply technology, content and conversion strategies. From data density creation on semantic web technology, to remarketing on social media, from technical SEO to link profiling. A holistic online marketing approach flows trough each campaign. Building responsive websites and webshops and optimizing them for conversion. Analyzing data through web analytics and A/B testing solutions complete the available services. Supporting clients to achieve their short-term goals, enabling them to have long-term success.
  • Concorde Group BV
    Online marketeer, 2013 - 2014
    Growing turnover and profitability through online marketing, being responsible for all consumer and SMB focused web shops. Improving ROI through both margin and efficiency optimization. Growing profits through branding and communications and cutting costs by optimizing business processes. Restructuring propositions. Reorganizing brand portfolio, strengthening existing brand identities and developing a completely new brand from identity to visual design. Managing complete eCommerce overhaul, leading local and offshore development teams to build new SEO and conversion optimized, responsive design, WordPress based web shops. Incorporating the latest semantic search technologies and focusing on conversion through concise design, usability and functionality. Supporting the it team replacing the back office ERP/CRM system, connecting the new web shops to the back office through innovative Soap API's. Setting up, managing and executing the content calendar and sometimes writing copy myself for the blog, social networks and text ads in Dutch and English. Restructuring SEA, Adwords and social advertising. Activating a new email marketing system, with responsive email templates, proper list management and performance insights. Growing reach and engagement on social networks like Google+, Facebook, Twitter and the likes. Implementing a new affiliate system and activating affiliate marketing to further expand reach and combined turnover. Implementing eCommerce centered Google Analytics. Automating the process of retrieving and presenting management information through smart dashboards and reports. Further optimizing online efforts for conversion and profitability.
  • Vliegerop BV
    Part time Marketing Manager, 2010 - 2012
    Responsible for all marketing communications, leading, managing, developing and motivating the marketing department consisting of 2 marketing assistants and several freelancers. Managing the global 'Peter Lynn' brand, from development to implementation. Providing support and content to local teams. Leading the development of the company's media strategy. Managing the media campaigns and day-to-day activities including content creation, SEO and online advertisement. Leveraging engagement and conversion for the website and across the social media profiles. Monitoring trends in new and social media, developing innovative ideas, implementing, analyzing and optimizing them to support and develop commercial opportunities. This all part time to cater for growing my online marketing company
  • Het Watersportverbond
    Part time Coordinator opleidingen, 2008 - 2010
    Managing the complete overhaul of the instructor and trainer educational system to the NOC*NSF and VWS developed competence driven educational system. Product management of instructor and trainer courses for kitesurfing, windsufing and sailing disciplines. Working together with freelancers and volunteers to develop course materials, artwork and content. Developing online solutions for student progression tracking and support. Responsible for promotion of courses and training program's.
  • Het Watersportverbond
    Part time Coordinator surfsporten, 2003 - 2008
    Productmanagement of all surfsports related products and services. Developing programs to attract newcomers to the sport, grow general event and competition participation, support professional athletes, surfclubs, volunteers and other stakeholders. Developing and implementing communication strategy, including the development of targeted websites like '' and '' for introduction and competition specific promotions.
  • Kiteboard Open - KSN
    Founder & Organizer, 2005 - 2007
    Founder and organizer of the biggest European kiteboard event Kiteboard Open or KBO. Developing a completely new concept for kiteboard/beach lifestyle events, implementing a strong brand driven marketing and communications strategy. Making the difference by expanding the available 'wind or no wind' activities, a persuasive presentation and dedicated online marketing. A unique, durable approach that will ensure KBO to be the most appreciated event in kiteboarding for years to come.
  • Telegraaf Media Groep
    Media adviseur Autotelegraaf, 2002 - 2003
    Consultative selling of the new '' advertising solutions. Selling advertising packages for the completely renewed automotive classifieds online platform. Focussing mainly on the new online advertising solutions, later expanding with print, magazine and teletext advertising solutions. Guiding customers in optimizing their online presence for maximum efficiency.
  • Serpent Model Racing Cars
    Marketing Manager, 1998 - 2002
    Responsible and accountable for designing and implementing the marketing plans to drive revenue and profitability. Create and execute marketing communication strategy from brand development to creative and content development and implementation. Managing the marketing department consisting of a graphic designer and a marketing/PR assistant. Marketing communications of the global Serpent Motorsports brand focused on online marketing. Amongst which the development of a cutting edge multilingual online social network / community website. Built on the Microsoft .ASP and Exchange messaging platform. Managing the offshore (Czech) development team.
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Vincent Velema's +1's are the things they like, agree with, or want to recommend.
Seth's Blog: The problem with problems

We have limits. There are challenges, limited resources, people or organizations working against you. Your knee hurts, the boss is a jerk, t


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Official Google Webmaster Central Blog: Using markup for organization logos

Webmaster level: all. Today, we're launching support for the markup for organization logos, a way to connect your site with an ic

Official Google Webmaster Central Blog: Surfacing your business's contac...

Tuesday, April 08, 2014 at 1:29 AM. Webmaster level: All. Every day, searchers use Google to find information about businesses. Common queri

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In a recent study reported in TIME magazine, people check their phone on average 110 times a day. Some people checked it as much as 900 time

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Mooie ruime sauna met veel faciliteiten. Ondanks dat de parkeerplaats vol was en het dus behoorlijk druk was, viel dat binnen niet erg op. Dat er geen kraantjes zijn om water bij te vullen is jammer. Ook de gebrekkige informatie over de verschillende ruimtes en services (massages e.d.) mag beter. Ruimte voor verbetering, daarom 3 sterren.
Public - a week ago
reviewed a week ago
Erg teleurgesteld in deze firma. Na het (slordig) plaatsen van dubbel glas schoot er binnen een week een barst in. Na telefonisch contact werd me verteld dat ik het maar op mijn verzekering moest claimen. Slechte kwaliteit, slechte service.
Public - a week ago
reviewed a week ago
Oven fresh baguettes topped with the taste of Vietnam. Great for lunch or a small bite. (or order 2 ;)) the bubble tea and summer roles are... different! Give it a go!
Public - a month ago
reviewed a month ago
The most impressive moonscape in the world :) this is truly an out of this world experience. the lake, the sulfur mining, bluefire (bring a red fireworks torch that is sold in the shops near ijen) If you are ever in the neighborhood, go here and experience it yourself. (its only a couple of hours away from Bali and should be on any East Java or Bali itinerary. I think its more impressive then Bromo. 5 stars for sure.
Public - 2 months ago
reviewed 2 months ago
70 reviews
Great burger! This lounge beach club offers all you need for a nice day at the beach. Beach, lounge, restaurant, enjoy!
Public - a week ago
reviewed a week ago
One of my favorite modern art museum in the world, that is modern art-chitecture itself. What an impressive building! Enjoy the glass tubes holding the stairs from floor to floor, enjoy the view from the terrace and all the artworks inside! Love modern art? Visit Centre Pompidu and buy a mug as a souvenir!
Public - 2 months ago
reviewed 2 months ago
First hotel in my two week trip where I could not book the online offer at the reception. Besides that, an online offer on their own website saying stay three nights, pay two, does not mean I have to stay 5 nights. What frauds. I enjoyed staying at the neighbors. Same view, better service!
Public - 2 months ago
reviewed 2 months ago