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Vincent Velema
Works at iProspect Netherlands
Lives in Noordwijk, the Netherlands
2,180 followers|2,890,593 views
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Vincent Velema

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Nice how to on tracking scroll depth
 
There are lots of things you can do using Google Tag Manager. Check this step-by-step guide on how to set it up to track scroll depth.
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Segments! Primer 
Learn how custom segmentation in Google Analytics can help you understand specifics about your website and online audience.
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Neat little local search metric 
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Nice little new feature to play with in Google's search console 💡
 
Google Search Analytics Adds Compare Options Across Queries, Pages, Countries, Devices & Search Types
#search #measure #analytics

"Yesterday we reported that Google added compare option for search analytics queries but it is more than that. As Jennifer Slegg noticed and posted on Twitter they also added it across the Search Analytics across Queries, Pages, Countries, Devices & Search Types within the report."
Yesterday we reported that Google added compare option for search analytics queries but it is more than that. As Jennifer Slegg noticed and posted on Twitter they also added it across the Search Anal
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Don't use subdomains friendly people 🚨 use subfolders instead. Here's why; excellent case study! #seo

https://www.sistrix.com/blog/case-study-monsters-monster-growth-on-google/
About two months ago, Monster changed quite a bit of their internal website structure for both their USA and UK sites. Although the website ...
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App indexing solutions from Google, facebook, twitter and other. Great intro! 
From the moment that Google mentioned the words ‘indexed apps’ and ‘ranking’ in the same sentence in February, it was clear that 2015 was going to be the year of the app (once mobilegeddon had passed, of course).
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Vincent Velema

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All to often forgotten #seo optimizations. Decent list here 👇
Is your e-commerce site giving you problems? Here are 10 common SEO mistakes why SEO doesn't always work for well for your e-commerce business.
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Now that's a mess!
 
Hulu dacht dat Google JavaScript kon crawlen, maar verloor meer dan 50 % SEO visibility... Case:
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Couple of funky little features you might not have tried before.
#analytics #ga
​​​​​​​I recently wrote an article about the best hidden features of the AdWords Editor. In this post, I have collected seven Google Analytics features that have surprised either myself, colleagues or clients upon discovery despite being deemed eleme...
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Time triggers in GTM, here's how to (and why) 
In GTM's Version 2 interface, listening for events is now more efficient than ever.
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Google maps results monetized... New adformats, another hit for seo. 
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Things change... A little. New SERP, New title length, check out the updated title length post on moz: consider desktop and mobile SERPs! 
Google is testing a wider left-column, and with it, wider display titles. We dig into the data to see how long your titles should be. TL;DR? Stick to under 60 characters.
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Vincent's Collections
People
Have him in circles
2,180 people
Klusbedrijf Karweiklus (Amsterdam)'s profile photo
Brian McFarlane's profile photo
Chris Burgess's profile photo
Elena Bellometti's profile photo
FindCircles's profile photo
Barry Rolapp's profile photo
jasson rougue's profile photo
john zuh's profile photo
Laurens “CrabbyData” Andriessen's profile photo
Work
Occupation
Semantic Web, SEO & Content Marketing
Skills
Marketing, Branding, Online Marketing, Semantic web, E-Commerce, WordPress, SEO, SEA, Social Media, affiliate marketing, innovation management
Employment
  • iProspect Netherlands
    Senior SEO & Content Marketing Consultant, 2014 - present
    Employed by iProspect Netherlands in Amsterdam, I support our clients with progressive SEO and Content Marketing solutions. Optimizing technical aspects, linkprofiles and content marketing to grow traffic, conversion; bottom end results! Semantic Search evangelist with a holistic approach to SEO and CM. From strategy to implementation, enhancing digital performance. Working with major company's and brands in a wide array of industries like finance, travel, retail and automotive, helping them outperform. iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, mobile strategy, video, conversion optimization and affiliates.
  • Daarom.com
    Online marketeer, 2000 - 2014
    Providing state of the art SEO and SEA consultancy, with strong knowledge and experience in current and Semantic Search. Advising, implementing, optimizing branding and content marketing strategies with a performance driven approach. Within the semantic web, content, connections and social media play an essential role. Based on marketing and branding, I supply technology, content and conversion strategies. From data density creation on semantic web technology, to remarketing on social media, from technical SEO to link profiling. A holistic online marketing approach flows trough each campaign. Building responsive websites and webshops and optimizing them for conversion. Analyzing data through web analytics and A/B testing solutions complete the available services. Supporting clients to achieve their short-term goals, enabling them to have long-term success.
  • Concorde Group BV
    Online marketeer, 2013 - 2014
    Growing turnover and profitability through online marketing, being responsible for all consumer and SMB focused web shops. Improving ROI through both margin and efficiency optimization. Growing profits through branding and communications and cutting costs by optimizing business processes. Restructuring propositions. Reorganizing brand portfolio, strengthening existing brand identities and developing a completely new brand from identity to visual design. Managing complete eCommerce overhaul, leading local and offshore development teams to build new SEO and conversion optimized, responsive design, WordPress based web shops. Incorporating the latest semantic search technologies and focusing on conversion through concise design, usability and functionality. Supporting the it team replacing the back office ERP/CRM system, connecting the new web shops to the back office through innovative Soap API's. Setting up, managing and executing the content calendar and sometimes writing copy myself for the blog, social networks and text ads in Dutch and English. Restructuring SEA, Adwords and social advertising. Activating a new email marketing system, with responsive email templates, proper list management and performance insights. Growing reach and engagement on social networks like Google+, Facebook, Twitter and the likes. Implementing a new affiliate system and activating affiliate marketing to further expand reach and combined turnover. Implementing eCommerce centered Google Analytics. Automating the process of retrieving and presenting management information through smart dashboards and reports. Further optimizing online efforts for conversion and profitability.
  • Vliegerop BV
    Part time Marketing Manager, 2010 - 2012
    Responsible for all marketing communications, leading, managing, developing and motivating the marketing department consisting of 2 marketing assistants and several freelancers. Managing the global 'Peter Lynn' brand, from development to implementation. Providing support and content to local teams. Leading the development of the company's media strategy. Managing the media campaigns and day-to-day activities including content creation, SEO and online advertisement. Leveraging engagement and conversion for the website and across the social media profiles. Monitoring trends in new and social media, developing innovative ideas, implementing, analyzing and optimizing them to support and develop commercial opportunities. This all part time to cater for growing my online marketing company Daarom.com.
  • Het Watersportverbond
    Part time Coordinator opleidingen, 2008 - 2010
    Managing the complete overhaul of the instructor and trainer educational system to the NOC*NSF and VWS developed competence driven educational system. Product management of instructor and trainer courses for kitesurfing, windsufing and sailing disciplines. Working together with freelancers and volunteers to develop course materials, artwork and content. Developing online solutions for student progression tracking and support. Responsible for promotion of courses and training program's.
  • Het Watersportverbond
    Part time Coordinator surfsporten, 2003 - 2008
    Productmanagement of all surfsports related products and services. Developing programs to attract newcomers to the sport, grow general event and competition participation, support professional athletes, surfclubs, volunteers and other stakeholders. Developing and implementing communication strategy, including the development of targeted websites like 'ikwilsurfen.nl' and 'regiocup.nl' for introduction and competition specific promotions.
  • Kiteboard Open - KSN
    Founder & Organizer, 2005 - 2007
    Founder and organizer of the biggest European kiteboard event Kiteboard Open or KBO. Developing a completely new concept for kiteboard/beach lifestyle events, implementing a strong brand driven marketing and communications strategy. Making the difference by expanding the available 'wind or no wind' activities, a persuasive presentation and dedicated online marketing. A unique, durable approach that will ensure KBO to be the most appreciated event in kiteboarding for years to come.
  • Telegraaf Media Groep
    Media adviseur Autotelegraaf, 2002 - 2003
    Consultative selling of the new 'AutoTelegraaf.nl' advertising solutions. Selling advertising packages for the completely renewed Autotelegraaf.nl automotive classifieds online platform. Focussing mainly on the new online advertising solutions, later expanding with print, magazine and teletext advertising solutions. Guiding customers in optimizing their online presence for maximum efficiency.
  • Serpent Model Racing Cars
    Marketing Manager, 1998 - 2002
    Responsible and accountable for designing and implementing the marketing plans to drive revenue and profitability. Create and execute marketing communication strategy from brand development to creative and content development and implementation. Managing the marketing department consisting of a graphic designer and a marketing/PR assistant. Marketing communications of the global Serpent Motorsports brand focused on online marketing. Amongst which the development of a cutting edge multilingual online social network / community website. Built on the Microsoft .ASP and Exchange messaging platform. Managing the offshore (Czech) development team.
Basic Information
Gender
Male
Relationship
In a relationship
Story
Tagline
Marketing & Branding | New School SEO | Semantic Search | Ecommerce | Tuning Data Layers | Social & Content Marketing | Gadgets | Traveling | Soup! | Techno
Introduction

Hi, my name is Vincent Velema, born and raised in Noordwijk, the Netherlands. 

From being a marketeer with a strong branding background, I have developed myself as an online marketing expert, that hasn't lost touch with branding and general marketing strategy. Building  brands, tightening relationships with target audiences, attracting new business and improving bottom end results. 

In my network I always find the right professional, at the right time, to get a job done. Entrepreneurial, as an employee, independently, or leading a team to outperform.

In my spare time I like to kitesurf, windsurf, surf and sup, depending on the conditions. I like to travel the world and I am interested in philosophy. I overspend on the latest gadgets ;) and like photography. Feel free to circle me and get in touch. Let's share our passion.

Cheers,
Vincent

Bragging rights
Some say my broad interests and network often put me in unique situations and others wonder how I got there :)
Collections Vincent is following
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Noordwijk, the Netherlands
Previously
Larchmont, New York, USA - Noordwijk, the Netherlands
Vincent Velema's +1's are the things they like, agree with, or want to recommend.
Google Article Rich Snippets Guide Updated for Accelerated Mobile Pages
www.seoskeptic.com

Google's guidelines for article rich snippets have been substantially expanded just as Accelerated Mobile Pages (AMP) are about to debut.

Customer Journey Maps: How Experience Mapping Reveals Invaluable Insights
www.momentology.com

Journey maps tell the story of customers' experience with your brand: from initial contact, through engagement, and into a long-term relatio

Seth's Blog: The problem with problems
sethgodin.typepad.com

We have limits. There are challenges, limited resources, people or organizations working against you. Your knee hurts, the boss is a jerk, t

Nexus
www.google.com

Designed for work, play, and you

How Search Works - The Story – Inside Search – Google
www.google.com

Search starts with the web. It's made up of over 60 trillion individual pages and it's constantly growing. Google navigates the web by crawl

Official Google Webmaster Central Blog: Using markup for organization logos
googlewebmastercentral.blogspot.com

Webmaster level: all. Today, we're launching support for the schema.org markup for organization logos, a way to connect your site with an ic

Official Google Webmaster Central Blog: Surfacing your business's contac...
googlewebmastercentral.blogspot.com

Tuesday, April 08, 2014 at 1:29 AM. Webmaster level: All. Every day, searchers use Google to find information about businesses. Common queri

One Thing Productive People Do Before Reaching for their Phones
www.linkedin.com

In a recent study reported in TIME magazine, people check their phone on average 110 times a day. Some people checked it as much as 900 time

Heel veel soorten bier! Old-school kroeg aan de boulevard. Altijd goed.
Public - 6 months ago
reviewed 6 months ago
Geweldig fijne boekwinkel, cultuurwinkel misschien wel, want er is niet alleen een heel uitgebreide collectie boeken. Je vindt hier ook bordspellen, muziekdragers en ander moois. Er worden geregeld leuke activiteiten georganiseerd en in het café kun je een bakkie doen. Aanrader!
Public - 6 months ago
reviewed 6 months ago
Helaas ondertussen gesloten! Er zit nu een ander restaurant namelijk Indiaas restaurant 'Taj Mahal'
Public - 6 months ago
reviewed 6 months ago
Innovatief online marketing bureau, onderdeel van wereldwijd netwerk. Alle online disciplines onder 1 dak, binnen Dentsu Aegis groep, in fraai kantoorpand IJdok midden in de Amsterdamse Houthaven.
Public - 6 months ago
reviewed 6 months ago
96 reviews
Map
Map
Map
Prima viswinkel, mooie verse vis en veel kant en klare visgerechten. Lekker eten!
Public - 6 months ago
reviewed 6 months ago
Bijna 5 sterren waard; Kwa value for money zeker. Gewoon lekker sate, biefstuk of iets vegetarisch. Dat het mogelijk is om voor zo'n scherpe prijs een 3 gangen menu te krijgen! Eenvoudig eten, voor een uiterst scherpe prijs. De service is attent en snel.
Public - 6 months ago
reviewed 6 months ago
Mooie locatie midden in de Noordwijkse duinen, aan de zuid boulevard. Prima service, leuke kaart, zomer en winter een bezoekje waard.
Public - 6 months ago
reviewed 6 months ago