Head of Mobile, 2013 - present
La Place Media has been leading the Premium Adexchange landscape in France since his launch in 2012. La Place Media sells web and mobile premium inventory, in real time bidding, exclusivly for premium brands such as TF1, Le Figaro, Lagardère Publicité, Amaury, Boursorama, Doctissimo, France Télévision, Marie-Claire, Aufeminin, 20minutes, La Dépêche du midi. La Place Media offers advertisers and their agencies a qualified digital audience of 30 millions uniques visitors per month, meaning a reach above 60% with more than 120 websites and 4,5 billions impressions.
My mission is to develop La Place Media 's mobile activity in order to offer our clients the best mobile inventory and targeting capabilities available on the market. We run 1 billion impression on mobile rtb per month.
Head of Sales France, 2013 - 2013
Trademob is the expert in mobile app marketing, making transparent and efficient app promotion a reality.
My missions are :
> Building the team
> Representing the company to every mobile marketing related events
> Developing Trademob notoriety in france by bringing its worldclass expertise in mobile advertising
> Define and execute sale strategy to make Trademob a french leader
> In charge of agencies and direct advertisers
As the leading platform for data-driven mobile app marketing, we provide detailed in-app analytics and automatically optimize your ad spend across more than 180 mobile ad networks and multiple large media partners. We make your advertising spend pay out, bringing you high volumes of valuable, engaged app users at up to 70% lower costs.
Senior Online Manager, 2010 - 2013
Based in the US with offices in France, Germany and Canada, the company has now 320 employees.
Our mission is to deliver the most engaging and innovative consumer-entertainment experience by harnessing the power of mobile devices and social media. http://www.cellfishmedia.com/
Acquisition on SEM and affiliation.
- Working closely with our agency Performics, until dec 12
- Managing all our affiliation partners (Effiliation, Tradedoubler, Aragon, DSNR, Ybrant, Marimedia...)
- Offer our web and mobile partners a wide range of monetisation through ours or third party products.
- Cellfiliation : mobile affiliation platform in collaboration with French company, Effiliation.
Developping a publisher networs of mobile internet site or applications.
- Promoting our affiliation solutions to advertisers
- Web and mobile partnership through display or editorial integration on a revenue sharing basis.
Our clients : TF1, Direct8, Fnac, Msn...
- Team : two persons
Directeur de Clientèle, 2008 - 2010
I am in charge of Travel and Entertainment sectors at Aol Advertising, in charge of developing our Portal, adreeping website and advertising.com solutions.
- In charge of Travel and Entertainment direct relationship, 6M€ budget
- Selling Portals (AOL, SFR and Dartbox), 40 third party website (eBay, SeLoger, Cuisine AZ, Sport24…) and Adnetwork Advertising.com (CPM, CPC & CPA)
- Both direct indirect sales through strong coordination with agency team
- Clients : Look Voyage, VSC, Canal+, 20th Fox, Sony pictures, Travel Zoo, Ubisoft…