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Vincent Tessier
Works at LaPlaceMedia
Attended MBA MCI ILV
Lives in Paris
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Vincent Tessier
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Publicité mobile  - 
 
Vous voulez comprendre ce que fait adsquare​? Regardez le pitch (7mn) de notre CEO Tom Laband​ lors du Data Venture Challenge au I-COM Global Summit à San Sebastian 2015 ‪#‎data‬ ‪#‎mobile‬ : https://www.youtube.com/watch?v=vYfe1QLgosc
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Vincent Tessier

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(BLOG) Tribune de +Gregoire Mercier de Addict Mobile "Quels formats mobile utiliser et comment choisir, mesurer?" #mobile #creative http://www.marketingmobile.co/2015/09/30/comment-comparer-les-differents-formats-de-publicite-mobile/
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Il existe une variété de formats de publicité mobile avec des spécificités bien distinctes. De la ba...
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Vincent Tessier
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Monetization  - 
 
Save the Date: next MobileDrinks in Paris will be the 2th of September. This edition will be powered by +Smart AdServer Inc, the french leading SSP and adserver. So be there to connect with the French Mobile Advertising community. The venue this time, and as always, is absolutly amazing! A good way to reconnect to our industry after the summer. Subscription is mandatory : http://mobiledrinks.fr/2015/07/13/mobiledrinks-septembre-2015/
Nous sommes heureux de vous annoncer la date du prochain meet-up, ce sera le Mercredi 2 Septembre 2015, en partenariat avec Smart AdServer. On vous a choisi un lieu unique,…
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Vincent Tessier

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[Blog] Interview de +Philipp Simon, Managing Director du DSP Mobile First LiquidM : "Il y a de plus en plus de media buyer expérimentés qui font de très bonnes campagnes en mobile" ‪#‎apps‬ ‪#‎mobile‬ ‪#‎programmatic‬ http://www.marketingmobile.co/2015/07/20/interview-de-philipp-simon-md-du-dsp-liquidm/
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Il y a plus de 200 DSP mobile sur le marché...comment s'y retrouver? Qui propose un produit robuste ...
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Vincent Tessier
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Publicité mobile  - 
 
[tribune]Comment améliorer vos performances en ASO, et générer des donwload de votre app?  CEO de Addict Mobile nous explique cela dans le détail dans ce billet : http://www.marketingmobile.co/2015/07/10/comment-ameliorer-vos-performances-en-app-store-optimization-et-generer-des-telechargements/
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Comment ne pas faire partie des 80% des applications dites « zombies » sur les stores ? Aujourd’hui,...
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Vincent Tessier
owner

Publicité mobile  - 
 
[BLOG] interview de +Jean Canzoneri CEO d'Ogury, " la solution la plus précise de targeting mobile, nous récoltons nous-même une data complète et ultra granulaire"   http://www.marketingmobile.co/2015/07/15/interview-de-jean-canzoneri-ceo-dogury/
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Vincent Tessier

Shared publicly  - 
 
Vous voulez comprendre ce que fait @adsquare Regardez le pitch (7mn) de notre CEO Tom Laband lors du Data Venture Challenge au I-COM Global Summit à San Sebastian 2015 ‪#‎data‬ ‪#‎mobile‬ : https://www.youtube.com/watch?v=vYfe1QLgosc
 ·  Translate
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Vincent Tessier

Shared publicly  - 
 
Save the Date: next MobileDrinks in Paris will be the 2th of September. This edition will be powered by +Smart AdServer Inc, the french leading SSP and adserver. So be there to connect with the French Mobile Advertising community. The venue this time, and as always, is absolutly amazing! A good way to reconnect to our industry after the summer. Subscription is mandatory : http://mobiledrinks.fr/2015/07/13/mobiledrinks-septembre-2015/
1
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Vincent Tessier
owner

Publicité mobile  - 
 
[Blog] Interview de +Philipp Simon, Managing Director du DSP Mobile First LiquidM : "Il y a de plus en plus de media buyer expérimentés qui font de très bonnes campagnes en mobile" ‪#‎apps‬ ‪#‎mobile‬ ‪#‎programmatic‬ http://www.marketingmobile.co/2015/07/20/interview-de-philipp-simon-md-du-dsp-liquidm/
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Il y a plus de 200 DSP mobile sur le marché...comment s'y retrouver? Qui propose un produit robuste ...
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Vincent Tessier

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Video promo de LA conférence sur le mobile et les apps, +AppDays, qui aura lieu le 25 et 26 Novembre 2015. See you there! #apps #appmarketing https://www.youtube.com/watch?v=XgurbV_oSr8
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Vincent Tessier

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[tribune]Comment améliorer vos performances en ASO, et générer des donwload de votre app? +Gregoire Mercier CEO de Addict Mobile nous explique cela dans le détail dans ce billet : http://www.marketingmobile.co/2015/07/10/comment-ameliorer-vos-performances-en-app-store-optimization-et-generer-des-telechargements/
 ·  Translate
Comment ne pas faire partie des 80% des applications dites « zombies » sur les stores ? Aujourd’hui,...
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Have him in circles
606 people
Cécile Corbier's profile photo
Anne Catherine Goulby's profile photo
Rose Vignat's profile photo
Paul Appelqvist's profile photo
Les Cigales's profile photo
Damien Demichel's profile photo
Sandrine Bayens's profile photo
Pascal POURET's profile photo
Bertrand Jonquois's profile photo
Education
  • MBA MCI ILV
    Emarketing, 2010 - 2011
  • ISC PARIS
    2000 - 2002
Basic Information
Gender
Male
Looking for
Networking
Story
Tagline
Expert en publicité mobile
Introduction
x
Internet and mobile enthusiast, working at Cellfish Media and stuying an ebusiness MBA at ILV La défense. Please join the conversation on my blog : http://vincenttessier.fr/
Bragging rights
MBA MCI, Blogueur, Boxeur, Motard
Work
Occupation
Head of Mobile
Skills
emarketing, mobile, digital, publicité, affiliation, search, seo
Employment
  • LaPlaceMedia
    Head of Mobile, 2013 - present
    La Place Media has been leading the Premium Adexchange landscape in France since his launch in 2012. La Place Media sells web and mobile premium inventory, in real time bidding, exclusivly for premium brands such as TF1, Le Figaro, Lagardère Publicité, Amaury, Boursorama, Doctissimo, France Télévision, Marie-Claire, Aufeminin, 20minutes, La Dépêche du midi. La Place Media offers advertisers and their agencies a qualified digital audience of 30 millions uniques visitors per month, meaning a reach above 60% with more than 120 websites and 4,5 billions impressions. My mission is to develop La Place Media 's mobile activity in order to offer our clients the best mobile inventory and targeting capabilities available on the market. We run 1 billion impression on mobile rtb per month.
  • Trademob
    Head of Sales France, 2013 - 2013
    Trademob is the expert in mobile app marketing, making transparent and efficient app promotion a reality. My missions are : > Building the team > Representing the company to every mobile marketing related events > Developing Trademob notoriety in france by bringing its worldclass expertise in mobile advertising > Define and execute sale strategy to make Trademob a french leader > In charge of agencies and direct advertisers As the leading platform for data-driven mobile app marketing, we provide detailed in-app analytics and automatically optimize your ad spend across more than 180 mobile ad networks and multiple large media partners. We make your advertising spend pay out, bringing you high volumes of valuable, engaged app users at up to 70% lower costs.
  • Cellfish Media
    Senior Online Manager, 2010 - 2013
    Based in the US with offices in France, Germany and Canada, the company has now 320 employees. Our mission is to deliver the most engaging and innovative consumer-entertainment experience by harnessing the power of mobile devices and social media. http://www.cellfishmedia.com/ Acquisition on SEM and affiliation. - Working closely with our agency Performics, until dec 12 - Managing all our affiliation partners (Effiliation, Tradedoubler, Aragon, DSNR, Ybrant, Marimedia...) - Offer our web and mobile partners a wide range of monetisation through ours or third party products. - Cellfiliation : mobile affiliation platform in collaboration with French company, Effiliation. Developping a publisher networs of mobile internet site or applications. - Promoting our affiliation solutions to advertisers - Web and mobile partnership through display or editorial integration on a revenue sharing basis. Our clients : TF1, Direct8, Fnac, Msn... - Team : two persons
  • AOL
    Directeur de Clientèle, 2008 - 2010
    I am in charge of Travel and Entertainment sectors at Aol Advertising, in charge of developing our Portal, adreeping website and advertising.com solutions. - In charge of Travel and Entertainment direct relationship, 6M€ budget - Selling Portals (AOL, SFR and Dartbox), 40 third party website (eBay, SeLoger, Cuisine AZ, Sport24…) and Adnetwork Advertising.com (CPM, CPC & CPA) - Both direct indirect sales through strong coordination with agency team - Clients : Look Voyage, VSC, Canal+, 20th Fox, Sony pictures, Travel Zoo, Ubisoft…
Places
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Currently
Paris
Previously
Paris - Londres