HASHTAG: #RSGSummit on Twitter, Instagram, Facebook
WHEN: Sept. 12th, 2014
I was honored to have been asked to present to a group of entrepreneurs from here in the Phoenix area , and WOW…what a fantastic event ended up taking place!
The business leaders from around the Valley that came out for the night were enthusiastic and ready with questions, which made for a fun, lively, and informative presentation atmosphere. The discussion continued filtered down into many more smaller, more focused conversations about the various topics of the night ranging from how to lead, social media, business law, getting funded, and networking.
On a personal note, I met many new friends (and some old ones) that I’m so excited to build new relationships with going forward.
MISTRESS OF CEREMONIES
DR. SHERRON HOWARD
DR. CLIFF EASON | Leadership and Organizational Development
I found myself taking a LOT of notes during Dr. Eason’s presentation. Many of the ideas and concepts he recommended were things that are also found in social media marketing. Things like strategy, execution, and most importantly…LISTENING.
Laura A. Rogal – | Intellectual Property Law
I originally met Laura when she presented at Social Media Day here in Phoenix, and was absolutely impressed with her mastery of the ins and outs of such a complex field. She opened the RSG Summit floor to questions from the beginning and then fielded them with ease as they came rolling in.
PRESIDENT/CEO | Financing Your Growth
OD was another person I was lucky enough to meet at #SMDay Phoenix, and in my conversations with him up to this point there was nothing that led me to believe that he would have such a gregarious, impactful stage presence. What I mean by that is he comes across as relatively soft-spoken, but is one of those people that comes ALIVE on stage, and brings the audience with him to the same emotional, enthusiastic level. Not to mention that the information he passed on to us all was invaluable if you are trying to find different ways to get your business (and your dreams!) funded.
JA'MEEN OLIVER | Effective #Networking Strategies
On stage, Ja’Meen is powerful and knowledgeable in dishing out the ways to network effectively without wasting unnecessary time and energy. As he showed us, there’s definitely a science to meeting other people. Off stage, I had a chance to talk to him about some other major things he’s focusing on and when I tell you he has some awesome and achievable goals, you can believe it. He possesses too much talent, drive and enthusiasm to not achieve what he’s setting out to accomplish in his community. Plus, when you utilize “The Oliver Principles”, you can’t go wrong!
VINCENT ORLECK, SOCIAL MEDIA MARKETING PROFESSIONAL | Using Social Media for Your Business
Copy of my presentation can be found here: http://bit.ly/1BE46Ql
This was a blast. Even better was the ability to really connect with some folks afterwards about what they can start doing TODAY to generate more business, leads, and most importantly RELATIONSHIPS. Whether its through starting a blog, or narrowing your focus to one or two platforms that you can master…there are definitely many ways that everyone can find usefulness and value in social media for an entrepreneurial purpose. And it really all comes down to communication since that’s what these channels are all about.
If you were in attendance at the RSG Summit (or even if you weren’t), please don’t hesitate to reach out and connect with me on LinkedIn, Facebook, Twitter, Instagram and/or even sign up to receive updates from this blog. Thank you again to everyone who attended! I know for me on stage it was a great experience, and hopefully we all learned some new things of value.
OK full disclosure, I'm presenting to a group who wants to know why/how/if they should use #socialmediamarketing for their businesses. I love doing this type of stuff, and its always fun.
If you're in Phoenix with nothing to do that night, snap up a ticket (they're limited) and come on by!
Here's the link for tix: http://bit.ly/1tGze0i
This week was filled interesting events. Monday Phoenix flooded with more water in one day than we usually receive all year. Tuesday was Apple Announcement Day...which should be a holiday. #LearningLIVE was happening in the UK. Thursday was another fun Fire...
so a couple of times each year i splurge for decent seats and take the family to a new orleans pelicans' game, whereby occasionally we'll arrive early enough to see the teams warming up.
now, if you've ever sat close enough to touch these athletes, you've probably come away with a better appreciation for their individual talents than what you may have had before. as for myself, i usually leave every game thinking how it's absolutely phenomenal what some of them can do with their god-given athletic abilities.
but back to the warm-ups: have you ever just sat and watched them shoot around, talking to one another, and/or goofing off, seemingly going through the motions, some of them perhaps even appearing a bit disinterested? if you have, you may have noticed that while loose and with no one guarding them, they rarely miss the basket; even despite the range from which they are shooting.
during this time, balls often come at the basket from every single direction, near and far, with about seven out of every ten shots finding the bottom of the net. and of the three that perhaps don't, oftentimes two were actually headed that way before clanging against one another just over the basket; leaving, really, just one true miss.
before one game i even witnessed a bench-warmer... a "nobody," really, insofar as the nba is concerned, make twenty... TWENTY! three-pointers in a row... and then just QUIT and walk off like it was nothing... nothing at all.
bench-warmer or superstar, [either way] i'm always impressed with how accurately they shoot the ball before the national anthem is sung. but then [as always] the game starts and now that they are being guarded, all of a sudden the guy that was loose and couldn't miss in the pre-game warm-ups is forcing the matter, throwing up clankers, and even perhaps flopping on the floor while moaning and groaning (and not even being touched), trying to draw a foul?
now... keep this in mind while reading the rest of what i have to say: michael jordan, the best basketball player to ever don a uniform, made an astoundingly high 49.7% of the shots that he took over his career (during games). in comparison, kobe bryant has made 45.4% of his attempts thus far. both of these numbers (which include numerous dunks and lay-ups) are extremely high for players of similar caliber, but consider this: respectively, their free-throw (unguarded, from 15 feet away) percentages were 83.5% and 83.8%.
the take-home message: the absolute best players of their generations made less than 50% of their "real world" attempted shots, despite how well they may have shot the rock from the line or during pre-game warm-ups.
keep this in mind, too: you and i live in the real world. and despite what we may have to offer others, people are on guard. they guard their minds. they guard their finances. they guard their egos. also, we are NOT the "#michaeljordan" or "#kobebryant" of network marketing. far from it, actually.
in fact, since we're on the subject, here's a little bit regarding how your network marketing career might go using basketball terms:
1. the warm-up:
you always play the whole thing out in your head. "you're going to say this... and then you're going to say that... and if they say that, then you're going to come back with this."
like these athletes,you make every single shot when there isn't a real person guarding you. you're loose. you're joking around with your friends. the coach from the self-help book that you've recently finished just figuratively slapped you on the butt and told you "good job!" for doing absolutely nothing, really.
you then close your eyes and hurl a sky-hook from half court... swish!
you're now bullet-proof.
no one can guard you.
2. the lay-up:
oh Em GEE!!! the opening tip just fell right into your hands and there's nobody between you and the basket! as you get closer to the rim, the crowd stands and yells at you to "dunk-it!"; but you don't want to show off... and you need to conserve your energy, considering that the game literally just started.
so... generally one of two things now happen:
(a) an easy lay-up.
congratulations, you just signed up your mother.
(b) a seven footer comes out of nowhere and rejects your offering well into the cheap seats.
uh oh, your sister ain't game at all. in fact, she just announced to everyone that you can't ever mention your little "thing" at family gatherings again.
3. the post-up:
so you've worked hard for a position down low. and now, with your back to the basket and a defender between you, bumping and grinding, you finally receive the ball.
now... you've worked this prospect down and it's been brutal trying to convince them that you're right, but you're about to seal the deal with a turn-around fade-away jump-shot... there's just one problem... he's much more educated (taller) and smarter (can jump higher) than you are, so you've unfortunately convinced yourself that you have to put a bit more oomph in your attempt... the result? a [jedi mind-trick] brick.
but get this: not only did you miss the mark [badly], the person that was guarding you got the rebound (rational objection) and is now on a fast-break, ready to dunk it in your face... done.
but... he's not necessarily done. nope. now he's taunting you and telling all of your friends about the "scam" you've got going on.
[sigh]. discouraged now, you bravely trudge forward.
4. the occasional field goal:
things are looking up. you might've been otherwise disheartened, but everything is not lost due to the fact that, even though you're having a really bad game, you're still making about 20% of the shots that you take.
and, although this is indeed a basketball analogy, you take solace in knowing that network marketing is a marathon.
5. the free throw:
remember, you make nearly 90% of these shots during warm-ups, but now the spotlight is on you and the opposition has thousands of little neon squigglies that they are shaking in the background. making matters even more complicated, someone just farted into a megaphone.
now you're distracted. the result? you don't even make 50% of these gimmes.
6. the three-pointer:
well, it looks like all of the action is taking place under the basket, so you just sit back and wait behind the arc.
after all, this is the information age and, like the entire court away from the rim, the internet is vast.
predictably, a cold lead soon finds you. the ball pops out, you're loose, and without even thinking about it you throw-up a text-book three-pointer. it looks so good coming out of your hands that you don't even bother to watch it go in, but instead turn and start running back towards the bench, just waiting for the crowd's reaction, and knowing that a teammate will want to chest-bump you after the opponent calls a timeout... swish. timeout. chest-bump.
if only all of them were that easy.
in the excitement of it all, you fail to notice that the other team isn't exactly impressed with your style of celebration. and, unknowingly to you, they plot retribution.
7. the show-off:
so... aside from several key moments, you've generally been going through the motions for the entire game when, all of a sudden, jeremy lin comes off the bench, steals the show, and starts lighting it up, essentially sinking everything that he's putting up... even prayers.
now you're being shown-up. there's a new kid in town... and everyone loves him.
but instead of riding his momentum and bettering yourself, you sit back and sulk, even asking the coach to be taken out of the game.
no go. get over it. you're staying in.
8. the flagrant foul:
get this: in the waning moments of the game, after it's long been the decided, someone that you once trusted just hammered you (from over the back) on the nose when going back up with a rebound. if that weren't enough, then they punk'd you by pushing you into a row of photographers on the floor, causing you to pull a hammy.
now you're bleeding, you're nose is broken, and your leg is tight. you also look ridiculous being carried out on a stretcher with tissue stuck up your nostrils bilaterally.
the other player, the one that you mentored in the past, has now been ejected and is no longer in the game (or with the company). if all of this weren't enough, they have the nerve to slander you in the post-game interview, leaving you heartbroken and gun-shy.
9. the recovery:
the team trainers nurse and massage your hamstring. on the injured reserve list, you sit on the sidelines and simply watch.
it's tough. you miss being in the action, especially when someone maliciously takes you out of the game against your will.
that's not how you ever wanted to go out, so you mark the date on the calendar a month from now: it's a rematch.
10. the mask:
fool me once...
your nose isn't quite healed and it can't take another direct blow anytime soon, so you're fitted with a mask. making matters worse, your hammy is still tender, but you wouldn't miss this specific game for anything.
despite once again playing against your unlikely nemesis who's obviously still trying to hurt you, your mask has peripheral blinders. therefore, you barely acknowledge his existence and go about having not only the best game, but also the best season of your life, eventually leading your team all the way to the championship.
now in the post-game interview your initial inclination is to gloat, but instead you acknowledge a higher power and thank your opponent for their tenacity (perhaps with a wink), which in turn brought out the best in YOUR TEAM.
after all, you're now done with individual accolades.
yes, you've finally figured out that this is indeed a TEAM game.
congratulations, you're now a legitimate #networkmarketer.
- Plexus WorldwideSocial Media Manager, 2014 - presentCommunity/brand manager across all applicable social channels | Consumer engagement through social media platforms | Content development/creation for social media channels | Performance analysis of social marketing programs and campaigns
- EusocialFounder, 2010 - presentSocial Media Expertise | Content Creation, Curation and Marketing | Online Reputation Management
- MobiSquadSocial Media Coordinator, 2013 - 2014Responsible for the daily social media marketing efforts for 20+ SMB accounts in Phoenix, Seattle, Austin, and Salt Lake City areas | Development and implementation of content and strategies for multiple social media platforms for each account including Twitter, LinkedIn, Facebook, Google+, Instagram, Foursquare and Pinterest | Demonstrated growth of company pages and accounts through followers, engagement, and daily activity
- IOSocial Media Specialist, 2012 - 2013Led efforts of all aspects of social media activities for B2B technology-focused data center provider | Development and implementation of strategies for multiple social media platforms including but not limited to Twitter, LinkedIn, Facebook, Google+, Instagram, and YouTube | Grew followers, engagement, and daily activity of company accounts exponentially on LinkedIn, Twitter, and Facebook | Led department and individual training sessions on social media | Managed and contributed to company blog
- Facebook, Inc.Client Partner, 2012 - 2012Consulted with businesses and agencies nationwide as member of Facebook Marketing Solutions team | Advised and optimized paid advertising campaigns for clients | Guided clients through basics of Page Insights use and standard ad targeting, as well as Power Editor and best practices for advanced users
- azcentral.com and The Arizona RepublicAdvertising Sales, 2005 - 2010Ad space sales across all product lines (newspaper, digital, direct marketing, etc) targeted towards real estate agents and brokers valley-wide, along with small to medium business owners in NE Phoenix territory | Customization of marketing campaigns for all clients that utilized print, online, and social media components.
- Rhode Island CollegeCommunications, 1996 - 2000
- The Wheeler SchoolCollege Prep, 1987 - 1991
9 Things You're Doing Wrong with Social Media | LinkedIn
Also appears on www.vincenzolandino.com, written in partnership with Alyssa Defendi.Everyone thinks that being on social media is easy. Buil
Jay Today: Video Podcast with Jay Baer Launches NOW | LinkedIn
This is an exciting week for me.This week is the debut of my new video podcast: Jay Today. Each episode is just 3 minutes long New episodes
'Fog computing' is likely to play a key role in supporting smart devices...
Keywords column: Computing things as close to the user as possible is going to be critical to making smart devices ranging from jet engines
MIT Creates A New Map A Day To Inspire Social Change
Mapping everything from urban greenery to independent coffee shops, the You Are Here project aims to build a whopping 10,000 city maps in to
Your Content Marketing Strategy Begins With Great Content
Content marketers are always looking for new and interesting tools to use to reach their audience. So we've put an infographic together!
What Social Media Real Estate has Yet to be Fully Explored? Here's 3 Des...
I was talking with a colleague recently about the sheer abundance of social media “stuff” to pay attention to. After that discussion, I deci
The DataCenter weighs too much to be built on clouds but it is the found...
It is evident that most people have little understanding of what the "cloud" really means for IT but it is a major buzz word at the water co
How to Live-tweet from an Event | Social Media Today
As well as managing live event Twitter aggregations for our clients, we've been known to attend the odd conference oursel
Cindy Ratzlaff: How To Create A Marketing Calendar | Product Launch
A well developed marketing calendar saves time, money and frustration in your marketing efforts and provides a blueprint for successful exec