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Victoria Harres
Works at PR Newswire, UBM plc
Attended Columbia College Chicago
Lives in Dallas, TX
4,844 followers|45,253 views
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Victoria Harres

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Your press release can’t reach its full engagement potential unless you’re proactive in making it shareable, and that must start during the writing process. Here are three writing tips to help you create press releases worth sharing.
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Those are great tips +Victoria Harres, especially the stories part. Too many people just write a press release to get it out. When you write stories, though, it changes how people read and interact with/share  the content. We'll be sharing this later!
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Victoria Harres

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Congratulations to +Six15 Technologies for this big win ... aka +Tim Moore !
 
It's official. I've joined Six15!

Six15 is *the world's leader in wearable optical displays* - specializing in Security, Public Safety, Medical and Logistics solutions. Learn more about each of these here:

Public Safety and Security: http://www.six-15.com/test/public-safety/
Medical: http://www.six-15.com/test/medical/
Logistics: http://www.six-15.com/test/logistics/

Follow Six15 on all these cool places for the latest as we approach our June 15, 2015 press event!

Twitter: https://twitter.com/Six15TECHNO
Google+: http://bit.ly/1Icogp7
LinkedIn: http://linkd.in/1IcouMT
Facebook: https://www.facebook.com/Six15Technologies

For business opportunities and partnerships, contact Six15 at +1 585-500-4625

#wearables   #smartglasses   #enterprise  
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+Victoria Harres  Nice to connect. ;) Fantastic news:  +Tim Moore +Six15 Technologies 
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Victoria Harres

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On PR Daily today, a blog post titled "The 10 lies no PR client should ever believe" suggests that PR doesn't drive sales.I wholeheartedly disagree.The earned media PR generates plays a powerful role
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I tell you the truth; whoever hearts my word and believes him who sent me has eternal life and will not be condemned; he has crossed over from death to life. John 5:24
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Victoria Harres

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Elicit and illicit are occasionally confused due to their similar pronunciation and spelling , which is why they are the focus of today’s #Grammar Hammer.
Elicit and illicit might sound similar, but technically they are not homophones and their meanings are vastly different.  The words are occasionally confused due to their similar pronunciation and ...
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Victoria Harres

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PR Newswire recently asked journalists if #socialmedia was replacing traditional methods of getting news about companies they cover. The answer?  Not so much. 
PR Newswire has a significant responsibility to help journalists, bloggers, and other content creators get the information and assets needed to create and package stories and blog posts. We hope yo...
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Victoria Harres

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A good tool can only live up to its potential with the skill of a good craftsman. The carpenter’s motto of measuring twice and cutting once makes that point clearly. If a cut is made in the wrong place it doesn’t matter how many features the saw had.

The same is true for media databases. 
Good PR professionals will have a clear understanding of who they are reaching out to before an email is written or a phone number is dialed. A good media database is an essential research tool in ...
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I can always tell if a PR person has done a little research before reaching out. Great post! 
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Victoria Harres

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I won candy on the #googlebirthday doodle! Score: 131
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Ola tbem
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Victoria Harres

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Wise words from +Rebecca Lieb. You have to be willing to invest in what you believe in. There is too much content out there to expect that your message is going to reach your target audience organically anymore.
 
"The days of organic propagation are waning or coming to an end...Throwing a little money into really great content, either to ensure it's really good and high quality (in terms of its production value), or ensuring it's seen is going to be increasingly necessary."+Rebecca Lieb  #cmworld   #prnewswire  
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Very valid point
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#recommend !  +Stephanie Sammons knows her business.
 
It's here! Announcing the official launch of the Wired Advisor Podcast.

On this podcast, I interview financial industry leaders and innovators as well as financial advisors who are successfully leveraging digital and social media to grow their businesses.

I'll also be sharing my insights, tips, and strategies from my digital strategy work with hundreds of financial advisors, firms, and institutions.

Learn more about the show and how to subscribe by clicking the link below!

http://blog.wiredadvisor.com/podcast-subscribe/
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Looks like a good one. I will check it out. Thanks for sharing it... I never would've found it otherwise.
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Victoria Harres

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This was a really interesting panel at #SXSW  this year. I was fascinated to hear that journalists using #Instagram  was a fairly new thing. It's especially useful when covering an event that needs real-time reporting (no time to get to a computer, download and edit photos). Gunttenfelder of the AP stated that his iPhone + Instagram is now his second camera. 
Gunttenfelder shared that he first began using Instagram just to be creative, “to document my life.” Now it’s part of his work. His phone is his second camera. He makes a conscience decision with e...
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Thanks for reading +Michelle Greenlee ! It's really interesting how new technologies are affecting how we are receiving news.
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My take-aways from the recent +DFWSEM | DFW Search Engine Marketing Association 's State of Search conference.

#SEO is no longer about tricks, games and hats of black and white. It is now about broader business strategies that take careful planning and time to execute. It’s about your PR approach and your content marketing. It is about excellent user experience and creating content people will want to share.
SEO is now about broader business strategies that take careful planning and time to execute. It’s about your PR approach and your content marketing. It is about excellent user experience and creati...
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Victoria Harres

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Want to do something for our #environment, our #health, our #oceans? Help +Fabien Cousteau  reach the remaining funding requirements for Mission31 - - an amazing project. Led by Fabien, scientists, ocean explorers and filmmakers will embark on a 31-day mission in Aquarius, the only underwater marine habitat and lab in the world located 63 feet beneath the sea off the coast of the Florida Keys. They will be sharing their explorations in real-time with school children around the world and on social networks. 
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Education
  • Columbia College Chicago
Basic Information
Gender
Female
Story
Tagline
I lead strategic communications and content for PR Newswire.
Introduction
I lead strategic communications and content for PR Newswire. I also manage social media properties and strategies, including the award winning @PRNewswire on Twitter. 

I speak and write on the subjects of public relations, social media and marketing.
Work
Occupation
VP, Strategic Communications & Content
Skills
marketing, pr, social media, blogging
Employment
  • PR Newswire, UBM plc
    VP, Strategic Communications & Content, 2001 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dallas, TX
Previously
Plano, Texas - Porto Alegre, Brazil - Los Angeles, California - Bangkok, Thailand - Chicago, Illinois