Shared publicly  - 
+Rosa Golijan writes an intriguing post.
Google doesn't have to be a mind-reader to know what you want and need
"How long will it take before phones can read our minds? It'd be awesome if this thing could just know what I want," a friend recently mused, while staring at his beloved Android device. He glanced up when I replied. "It doesn't need to read your mind to know what you want."

"A mobile phone has eyes, ears, a skin, and knows your location," Google senior vice president +Vic Gundotra said while demonstrating the good ol' Nexus One in early 2010, according to +Steven Levy's In The Plex. "Eyes, because you never see one that doesn't have a camera. Ears, because they all have microphones. Skin because a lot of these devices are touch screens. And GPS allows you to know your location."

Two years after Gundotra's remarks, the phone you're carrying likely has a lot of extra parts: An accelerometer, a gyroscope, a barometer, ambient light sensors, a compass, and so on. It knows more than ever, too — thanks to tighter integration into the cloud.

In another year or two — or however long it takes for Google's +Project Glass to arrive in the hands of consumers — your phone will be even more powerful. It'll have the ability to interact with a sleek device which sits on your face all day. The sheer quantity of data this connection will add into the mix is mind-boggling. Glass will see exactly what you see, it will know when you tilt your head with interest, it will understand the significance of your body movements, and perhaps it might even know when your eyes widen in excitement.

At this point, you can choose to sound the alarm and shout that it's terrifying that some devices — or, since we're focusing on Google, a single company — will know so much about you. Or you can take a leap of faith — as you do every time you send an email, type out a Search query, add another card to your Google Wallet account, and so on — and embrace the convenience that's to come.

"What may take 30 to 60 seconds on a phone will instead take two to four seconds on Glass." +Steve Lee, product director for Project Glass, told +Fast Company earlier this year.

"If you walk around the streets of New York, people have their smartphones out and they’re looking down. They do that while they’re standing around, waiting for a bus or a taxi, or while they’re walking. Even if you go out to dinner with a friend or a date, the technology is taking them away," Lee explained. With Glass, there'll be almost no interruption, no delay.

Don't for a second think that all the magic happens because of the hardware though. Everything always goes back to Google's roots — its ability to put data into context.

"We’ve often said the perfect search engine will provide you with exactly what you need to know at exactly the right moment, potentially without you having to ask for it," +Jon Wiley, lead user experience designer for Google Search, told MIT's Technology Review in Nov. 2012. He was discussing a research exercise which sought to explore which information people need, but don't seek out on Google.

Wiley's research exercise brings to mind not only what Google Now updates could offer, but also something that Google co-founder +Sergey Brin explained to Levy back in 2004. In the future, he said, "you can have computers that pay attention to what's going on around them and suggest useful information."

That future — and those computers — are now and Glass. What if that little device noticed that you keep turning to look at a particular store's window display? Perhaps it'll recommend the dress you saw there the next time you're idly searching through Google Shopping. What if Glass recognizes, based on your erratic body movements, that you're doing one of those "I gotta pee! I gotta pee!" dances and hopping from one foot to the other? Maybe it'll guide you to the nearest bathroom before you even need to enter a search query. What if you kept staring intently, without blinking, at the guy sitting across from you on the subway? Might Glass understand your interest and tell you that the man looks familiar because he was the lead actor in a romantic comedy you recently watched?

"[Y]ou can imagine your brain being augmented by Google," Google co-founder +Larry Page said to Reuters in Feb. 2004. "For example you think about something and your cell phone could whisper the answer into your ear."

Or perhaps you won't even need to think about something. Google will soon know what you want to know before you even realize it.

More details:

Photo of Google co-founder Sergey Brin wearing Glass by +Chris Chabot.
Rosa Golijan's profile photoFilipe Ramalho's profile photoJohn VanRoekel's profile photoMax Lux's profile photo
+Long Nguyen: CliffsNotes version: Google's pretty nifty and it's getting niftier every day.
Just imagine no more long waits for that one guy to make up his mind at the drive-thru.
Can't wait to get one! I'm so excited about it.
None of this will happen if +Google let's Apple patent this first. I hope you guys are working hard on patenting every single thing you're inventing +Vic Gundotra 
How long...hopefully not as long as we have to wait for iPhones to work in hangouts on air ;-) ;-p
Project Glass is so cool and if it's anything like the promo video, I'll be an early adopter!
Great and interesting article. Thanks for sharing +Vic Gundotra
Although I love Google, its a bit scaring reading that it knows so much even before I intend to do anything. But after all: it's about trust each other and don't be evil.
Yes, thank you for sharing +Vic Gundotra  I can't wait for Glass and for future tech.  I love everything Google is doing!
Its not only about trust, its also about fear. Soon Governments will use fear-tactics to pass laws saying that monitoring this technology can help reduce crime/terrorist activities & walla we'll be living in Minority Report...
Information put in context of who we are and the world around us creates knowledge, a step closer to wisdom. Google, I believe is helping us move a step forward towards this, the natural evolution of computing. Its is like +Vic Gundotra 's work in Google+ from posting in a stream to communities, it is an evolutionary step from me to the dialogue of us. Once technologies start to intertwine Google+ with aspects of Ingress and Project Glass will help us move our eyes from our devices to the world around us. We will be fed by knowledge graphs helping us make better informed decisions and richer conversations. Technology transforms our vision into an augmented reality to feed our creativity. The potential is powerful and inspiring and as they say with great power great responsibility. And this kind of innovation also has great risks but what we may reap in a not so distant future can be revolutionary. Great article by +Rosa Golijan aka T Mosbey ;-) lol.
+Luis Flores: Did the "How I Met Your Mother" quip in another post just come back to haunt me? ;)
Sadly there will likely be an anti +Project Glass FUD campaign by you-know-who because, yet again, they ignored the market, fell behind and got jealous of the profit and data Google will get from the technology.
One day, those Windows and Office profits will stop coming and they'll only have themselves to blame.
I have for a long time hoped for the integration between the human mind and Artificial Intelligence as a booster to the human mind. I see the Glass technologies perhaps as a baby step towards that direction. Trying to hack the communication pipe between the outside world and the human senses, adding whatever it can to augment the reality of the user. I hope the data that it gathers will be useful for future versions and perhaps other gadgets.
And still for me Google is a trusted company +Vic Gundotra no matter what others say. Google works perfectly for me. More perfectly with my N7 that is in my hands for a few weeks. Thats all what matters for users.
meanwhile, Apple's innovation includes rounded rectangles, the "bounce," and virtual page turn.
I think that Google already knows everything about us.... And I don't mind. I don't search for anything incriminating.
Very nice article indeed. I would like to see Google push the envelope on speech recognition. I would definitely like to see some news referencing Google involved with Robotics and most certainly A.I. in the not to distant future. However, one thing I do know, is that when Google does something. Google does it BIG! It wouldn't surprise me if Google announced in the future that they now have their hands in the  the business of tourism  That's right folks, but not your ordinary type of tours, after all this is Google. We're talking interplanetary tourism on some kind of Google spaceship capable of interplanetary-space travel. Yea that's the future I want to witness :)
Geo Net
Useful tools (:)
Love the idea behind the tech, but there's no way you can wear that while driving - it blocks out most of your right eye's peripheral vision... Maybe the final release will be transparent.
+Vic Gundotra let's hope Google won't scrap our minds for copyright infringement when we're singing songs in our heads then, or when remembering a movie.
Shave his head and put that thing in his eye (where it'll eventually end up anyway) and it won't be far from Locutus. ;)
I think it should not be technically too difficult to implement stereoscopic vision to the Google Glass. The product is not fully realized in my opinion if it lacks the natural way how most people experience reality. With two eyes. Google has already implemented 3D to You Tube so that it is versatile and does not seem to have the glitches that were present 2 years ago. Google Glass 3D through You Tube in 3D would be amazing and realistic portal to individuals reality. Where ever the person is globally. Also it would be cool to have 3D implemented to Google+ so i can upload my HTC EVO 3D photos directly to G+ without need for non Google software.
+Davidlee Willson: Amazing how far you can get without having taken a single "neuro-optomery" class, isn't it? Makes you wonder whether that class is as important as you would think it is. ;-)
+Davidlee Willson I believe the glass is situated just above the normal 'centre' - not directly in front of the eye in order to keep it out of the way.  Added to that, the glass itself is (as most glass is) transparent, so you can see through it anyway.  Do you have an alternative proposal or a specific reason for the 'bad design'?
This fear about letting obe company know so about us... Gives us the opportunity to lead a transparent life. 
+Marie Crumes sure, just don't use the new features.  It's a trade off - if you want to take advantage of the 'mind reading' new features, you have to be ok with giving away some of your information and trust that it won't go outside Google.  It can't build up a profile of you (which it needs to make predictions) without data on which to base assumptions.  If you want total privacy then don't use it.
I find the following line to be incredibly misleading:
"Or you can take a leap of faith — as you do every time you send an email, type out a Search query"
It is misleading because when I do one of those things, I control exactly how much information I am transmitting, and more to the point, I know that I am transmitting.
Currently, Google reserves the right to download information from any sensor in your phone (Incidentally, not excluding the microphone and camera) without your knowledge or specific consent* so hypothetically they could access those to determine if you (or at least your phone) were in your kitchen or your bathroom at any given time.
I know that google gathers a lot of information about me, and I accept that as the payment due for the services provided.  But I wish that they were a little more honest about the trade-offs that are being made.

*"We may also use various technologies to determine location, such as sensor data from your device"
+Philip Leaper It is hard to trust google with our information, when they will not allow is to view what is collected about us.
You don't have to be smart, to avoid google collecting your information.
When you are positive, everyone will benefit from it!
+Daniel Kuciel I am not a "Privacy rights crazy" I actually believe that the world would be a much better with a lot more openness and a lot fewer secrets.  The problem with google is that they:
A: Believe that this is a one way street.  Which is to say that they reserve the right to gather huge amounts of information about you, but do not acknowledge your right to see what they gather (which makes oversight imposable)
B: They want to achieve the object of a more open and secret-free world (a goal that I agree with) by slowly stealing peoples information and eroding their privacy rather than having a frank and open conversation about it; thus allowing people to actually make the choice to open up (A "Means" to the "End" that I find abhorrent and dishonest in a company that claims to avoid evil)
P.S.  I am intensely curious what they mean by "types of calls"
The other day my son and I rode our bikes to his school.  I rode home.  That afternoon I had an appointment and could not return to school to ride home with him so my wife picked him up in her car.  Now my wife and son are home, but his bike is still at school since the bike won't fit conveniently in her car.  On my way home my wife sends me a text asking me to pick up the bike on my way past the school. At the time I thought, wouldn't it be nice if Google Now would have noticed I was at the school in a car at the end of the day, had not yet ridden the route from home to school on a bike and sent me a suggestion I might need to pick up bike.  Maybe that future is not too far away.
+Roland Schweitzer That could have been nice, if you were allowed to control it.
But when google tells your wife to call a divorce lawyer because you have been spending your evenings at a hotel with a female coworker, it becomes less cool, even after you point out that you were there for a conference.
I am not saying that google is doing, or is going, to do this sort of thing.  What I am saying is that we need to get past the "Wouldn't it be cool" aspect of a lot of this stuff, and look at the real-world implications.
I am willing to be exactly as open with google as they are willing to be open with me.  And right now, google is willing to tell me only about the information that I already know about, and generally their employes refuse to communicate on any subject beyond the "Ain't we cool" level. So, google is not willing to be open and honest with me, why would they expect me to be so with them?
It really is a tremendous amount of trust they're asking of the users isn't it +Petra Breunig?  

In return for the leap of faith on the user's part, Google should reciprocate with real (very real) protections of privacy and data, and /granular/ controls in the hands of the users, regulating and logging who, how and why our data is being used/accessed or shared, at any given point in time.  Such a move would be a huge leap of faith towards the user and one I think whose time has come.

The current climate (of 'cloud' in general, not singling or even pointing at Google directly here) is resembling more and more a wild west, with everyone writing their own rules (EULAs), large corps influencing the law through lobby, etc., but little focus seems to in concern of the protection of the end-user.  I mean they care that they don't expose an end-users credit card info, e.g, but it's not a concern if their 'less sensitive' data is whored out the highest bidders, repeatedly. 

Google professes "don't be evil" as a core tenet and so I submit to that Google should be one to lead the way here.  By example.

So what protections, what tools or visibility will we have with all of this data you get to collect from us +Vic Gundotra?  What controls will we have over it's use (or prohibition of use)? 
You're absolutly right +Joel Azaria - and it's a huge amount of trust we all here have in Google; expecting those guys to carefully handle our data. Don't get me wrong: I love using a lot of services Google offers and I never had any trouble (in fact I have more trust in Google than I ever will have in facebook).
This relationship also depends on the fact that Google must be careful and caring. If there will be any problems - just imagine stolen datas or something like that) Google will fail because the users will turn their backs.
+Petra Breunig While google is nearly infinity better than facebook, they have suffered from privacy issues and leaks in the past, so blind trust may not be entirely justified. 
Personally I would like to go with "trust but verify" when it comes to this sort of thing.  But when I try to verify. . . apparently the data that google gathers on me is propitiatory to them.
I think that google is afraid that if people really knew how much data google held on them, they would be freaked out, and run for the hills, but their fear blinds them to the fact that holding secret files on their users is far more creepy, and from a company that natters on and on about transparency, it is frankly dishonest.
+John VanRoekel , you wrote "But when I try to verify. . . apparently the data that google gathers on me is propitiatory to them."

But this is very often not the case with Google. For instance, you can look at your search history, delete it if you will, or even selectively delete queries. If you use Google Now, you can do the same with location history. Since Google's primary product is advertising, they spend a lot of effort figuring out what ads you want to see - but you can go in and overrule all that, if you want to.

Google seems to be trusting that you won't take away your data, because it's more useful where it is in Google's hands. This approach, I think, will eventually be necessary in order to get people to adopt new technologies.
+Harald Korneliussen could you please provide me with a link to where I can review and delete all my phone information?
As for the google now.  That is another red hearing.  That only gives you access to the check-in locations that you have specifically uploaded.  It gives you zero access to the location information that google has downloaded.  Again, only 1/2 of the equation with "Upload" and "Download" being the dividing line.
Finally, why should I trust google when they will not trust me?  I'm not asking to see information on your phone calls or movements, just on my own.
(Edit to fix up/down cognitive dissonance)
+John VanRoekel: You can remove or move data and enable or disable all sorts of Google features and services here:

You can find more information on Google's privacy policies here:

You can find answers to basic privacy and security concerns here:

You can find instructions on how to move data from various Google services here:

I understand that you're zeroing in on Google because the idea that a single company has a great deal of data related to you can be intimidating. But it's worth keeping in mind that it does offer more control over — as well as more tools to control — data than just about any other site, service, or company.
I think that, for example, the way Facebook deals with privacy is far more scary than this. And yet, it seems nobody cares much
+Rosa Golijan  Thank you for the reply, but if you look through my previous posts on this thread, you will see that I actually cited and quoted the privacy policy in a couple of instances, and that I pointed out very specific problems with the dashboard (that it effectively only offers you only an illusion of control, or only control over the less important aspects of your interactions)
You should also take a look at the DLF,
which is another google red hearing, in that it implies a large level of control while ignoring the fact that it does not address the truly important and intrusive information gathering that google does.
As for why I am zeroing out google. Take a look at the upper left hand corner of your screen.  When in Rome and all that ; )
+Filipe Ramalho   As for facebook, my opposition to them is far more strident than my opposition to google, and in direct proportion to the level of their unethical action. I am vocally opposed to both their policies and their continued existence as a company.  But they are not here, and google is.
Max Lux
Very interesting!
Add a comment...