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Verilliance

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"The craft of building a network of clients and colleagues isn’t about casting a wide net. It’s about seeding real relationships. It requires time and calculation. It can even seem a bit creepy at times. Here are five tradecraft techniques I’ve learned as a Private Investigator that, used in good faith, might just help you land the next big client…and maybe even gain a lifelong friend." #networkingtips   #networking  
A private investigator shares his tactics for cracking even the most difficult career connection.
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Verilliance

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Ever wonder what other people find interesting about you? I took the "How to Fascinate" personality assessment last year. (I got "The Secret Weapon")

Since then Sally released the book "How the World Sees You" and it's already a bestseller. To promote the book she's giving away 100,000 assessments free. I've got 100 of them if you're interested in finding out what about you is fascinating to others.

Comment or message me and I'll send you the code to take the test free at http://www.howtheworldseesyou.com/you. Open until July 25th, and you'll get 100 assessments to give away if you want them. 

#howtofascinate   #personalitytest   #sallyhogshead  
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Mathematical model illustrates social media influence on purchasing behavior. The upshot, app purchases are influenced more by friends' activity than bestseller lists. #socialmedia #socialmediaROI
Researchers examined how users are influenced in the choice of apps that they install on their Facebook pages by creating a mathematical model to capture the dynamics at play.
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Makes sense you would like this +Nunzio Bruno!
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Infographic on Social Customer Service and its benefits. 
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Customer service is such an important aspect of business, no matter what field you're in. After seeing this infographic - bit.ly/RPsUTp - we got a lot of great ideas for implementing excellent customer service. Great post!
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Some brands just need to stay away from hashtags and memes. Here's the when and the why. 
Memes are a bad idea if your brand, organization, or the topic is controversial and polarizing. If you’re looking to start an Internet troll war, or if y
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Verilliance

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The title of this post is misleading, since it is not so much facial expression as it is gender (hint - women were judged by looks) and facial structure. Yes, there is a bit about facial expression at the end, but not particularly helpful. A smile makes you appear more intelligent. But what kind of smile? The big "sales" smile of most professional headshots? Or a "knowing" smile? Or a warm smile? 
Study finds men’s actual intelligence can be read in their facial features but women’s cannot.
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Verilliance

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Not a scientific, and certainly biased "study" funded by a chewing gum company as an ad. I share because, 

a) It's deeply clever and enjoyable advertising, and, 

b) It highlights how the smallest things can change our deep and sweeping perceptions of others. This holds true for your business and your brand (your personal brand too). It can be the tiniest things that make or break the perception of your brand in the unconscious mind of a potential customer/client. 

Click through to watch the video.

#branding   #brandingstrategy   #brandingtips  
Take Identical Twins, Give Gum to Just One of Them… and Watch What Happens Next. They say chewing gum gives a bad impression. But is that really true? At 0:56, the real-life experiment begins… Subscribe to Mobiledia. Get more great stuff! Like Us on Facebook. Share on Facebook · Tweet ...
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Fear of embarrassment is what stops Facebook users from evangelizing most favorite brands/products. People still prefer face-to-face word-of-mouth. 

The difference being that in face-to-face interactions it is more likely to be with people we're more intimate and in-line with. We can pivot opinions on the fly as we get social feedback, and we're less at risk for negative feedback/comments in a public arena.

#facebookmarketing   #facebook   #socialmediatips   #socialmediamarketing   
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A new social network with the the express intention of NOT being addictive? Sounds refreshing, and perhaps too idealistic. Thoughts? 

#socialmedia #socialmediamarketing #socialnetworking  
How a small team's social network passion project is trying to redefine web communities
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Wrote this piece for Scout Moderation a few months back.
Last week the news around the social media water cooler was that Kelly Blazek had been nasty to someone via email, then the recipient of that email posted it to
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The human brain still trumps computer analysis of #BigData when it comes to consumer behavior. Intuition is a powerful tool!
In 2011, Airbnb had a problem. The room-sharing site was growing fast, but so were customer complaints. People just couldn't figure out how to use the service. The issue was so severe, Airbnb was getting an average of one customer service call for every room booked.
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Have them in circles
111 people
Jan-Martijn Meij's profile photo
Michael Tobis's profile photo
Sarwer Ahmed's profile photo
World Best Photos Collection's profile photo
TipTap Lab's profile photo
Paul Carter (IdeaLust)'s profile photo
Jake White's profile photo
JONY SHAHID's profile photo
Neuromarketing's profile photo
Story
Tagline
Better Marketing Through Science
Introduction
Better Marketing Through Science.

  • Neuromarketing
  • Consumer Behavior
  • Usability Studies
  • Behavioral Economics
  • Neuroeconomics
Understand your audience behavior to better reach them.