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VeraCentra
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Found this to be quite humorous! It also validates the opportunity for brands to #engage through #email
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We are honored to be sharing the stage at the CRMC in June with one of our premier clients- PriceSmart.  
Lifecycle marketing and journey analytics are very hot strategies and no one knows the value of combining both strategies better than Jose Luis Marin, SVP of Marketing and Membership (PriceSmart) and Dave Resnick, VP Client Solution (VeraCentra).
This will be a great session and you won’t want to miss it.  
See you in Chicago!    

#CustomerJourney #CX #CustomerExperience #CRMC2016
 
http://www.veracentra.com/blog/announcement-pricesmart-
veracentra-present-crmc-2016/
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What are you thoughts?  What plays a more important role in creating relevancy and personalization in marketing communications?  People or Technology?
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Why Leave Customer Loyalty to Chance?

Here is a great read on Customer Journey Management. It explores the analytics, proactive planning and execution capabilities necessary to execute this type of customer focused strategy.
What’s your experience deploying this type of strategy?
http://www.veracentra.com/blog/why-leave-customer-loyalty-to-chance/
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Forrester Research talks a lot about how we are in ‘The Age of the Customer’.
Now, with the combination of immediate access to information and younger generations demanding “IT’S ALL ABOUT ME!” - I’d like to suggest we have now moved into ‘The Age of ME.’
The mad dash is on for organizations to keep pace and please this unpredictable and fickly loyal group.
From my experience, nothing has really changed. Well, except for technology. It still boils down to an organizations appetite to be product-centric vs. customer-centric.
If we are moving into the ‘Age of Me’, most brands that don’t have the luxury of being top of mind or matchlessly desired need to be thinking about putting the customer central to their marketing efforts.
If done right, the results are superior consistent brand experiences AND incremental increases in customer value: A win-win for relationship marketers.
Lifecycle Strategy is a common approach, also noted frequently by Forrester, as a way to put the customer central to marketing efforts. http://www.veracentra.com/5929-2/
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Acquisition vs. Retention: What’s more important?

Every brand needs new customers and every brand has an opportunity to protect that investment and capitalize on it.
In fiercely competitive markets (coupled with this dramatic shift in the consumer’s access to information) maintaining customer loyalty is near impossible.
From my experience, when competitive threat becomes an issue too big to be disregarded, it’s a mad dash to shore up holes where customer engagement diminishes.
So while acquisition is critical, retention cannot be ignored.
Your Customer Is More Than an Email Address, is an article written about how brands are putting too much emphasis on the acquisition of new customers and not enough on keeping them. The article also offers some helpful insights on how to improve the customer experience, drive retention & loyalty and enable personalization. http://www.veracentra.com/5929-2/
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For many retail marketers, once a customer makes a first purchase, there is little to no effort in engaging that customer and moving them to a loyal state.

Treating customers like an email address is ineffective . Creating Customer Life-cycle Journeys is the key to building lasting relationships with customers.
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What is your Customer Experience priority?
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