Profile cover photo
Profile photo
VEMT
11 followers -
Our mission is to provide our customers with a white labeled technology platform to enable them to achieve their commercial objectives in respect of loyalty, coupons, gift vouchers, employee benefits, ticketing and other marketing instruments in which value is exchanged.
Our mission is to provide our customers with a white labeled technology platform to enable them to achieve their commercial objectives in respect of loyalty, coupons, gift vouchers, employee benefits, ticketing and other marketing instruments in which value is exchanged.

11 followers
About
Posts

Post has attachment

Public
Simply unique: how special will your loyalty program be?

We want something unique! We like new features. We need to differentiate. Clients ask us to support them to be successful in influencing customer behavior. Of course, a program that successfully influences behavior and that represents that unique brand, product or service will need to be unique too.

Wait a minute… is that actually true?

VEMT took a few days to reflect and assemble data to explore if behavioral focused programs are really served with a strong emphasis on ‘uniqueness’. We find two very different results.

Our findings indicate that – with regard to uniqueness – programs better split ‘the story’ around the program (the narrative that explains why you should become member; convincing people to ‘come in’) from the way features work within the program (what members experience when they ‘are in’). The latter are best served with ‘simplicity’, rather than ‘uniqueness’.

Read the rest at: http://www.vemt.com/simply-unique-how-special-will-your-loyalty-program-be/

Post has attachment

Post has attachment
Loyalty Program has immediate impact on share prices: Dunkin’ Donuts Case



Dunkin’ Brands, which is Dunkin’ Donuts mother company, experienced a nearly 2 percent share price increase August 22 after it revealed that its DD Perks loyalty program has reached the milestone of 5 million members. All these clients have signed up for DD Perks, which is a classic loyalty program rewarding customers for purchases and allowing them privileges to order ahead and bypass lines.

“The number of DD Perks members has more than doubled in less than 2 years, which has surpassed all of our goals,” said Sherrill Kaplan, VP of digital marketing and innovation for Dunkin’ Donuts U.S. As a response to this, the shares of Dunkin’ Brands, the parent company of both Dunkin’ Donuts and Baskin-Robbins, hit their highest level in months. This bump in the loyalty program participation obviously provides investors hope for better results in the second half of 2016.

For VEMT, it’s another case that proves that offering a loyalty program add significant value to your company. We’re glad to see another case in which shareholders recognize that very explicitly.

http://www.vemt.com/loyalty-program-has-immediate-impact-on-share-prices-dunkin-donuts-case/
Photo
Photo
8/23/16
2 Photos - View album

Post has attachment
The interview in Top Names from last night has been published. Nice talk with Jeroen Nas (CEO of VEMT) about Persuasion Marketing, Loyalty, behavioral sciences, retail and technology from the Fast Moving Target series in Amsterdam, the Netherlands. The interview is in Dutch.

Post has attachment

Post has attachment
Yesterday, a great event in the hip B. Amsterdam Building organized by Cap Gemini and Iterate.ai for investors and consultants. VEMT was one of the tech companies presenting, which generated a lot of interest and follow up requests.
Thanks to Cap for a great crowd!
Photo

Post has attachment
VEMT supports sustainable development by sharing our knowledge on Persuasive Marketing. A short video impression on how to use storytelling, gamification and loyalty marketing for marketing sustainable coffee brands.

Post has attachment

Post has attachment
Photo
Wait while more posts are being loaded