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Vanessa Measom
Works at VisionMobile Ltd
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Vanessa Measom

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The 3 key Apple Watch features that nobody talks about. Yet
If Apple wants to create a new, large product category out of smart watches, it must empower developers to discover new uses.
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Vanessa Measom

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The European App Economy 2014: Europe is losing ground to Asia
We have just published a research note with an update to last year’s an European App Economy report. The good news is that Europe’s app economy still accounts for 19% of global revenues and is growing strongly at a 12% annual rate. The bad news is that the rest of the world, particularly Asia, is growing much faster...
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Users Are People Too: The Key to a Successful App is Knowing Your Users
Given the staggering odds against the success of any app in the marketplace, it is surprising that so much effort is devoted to the creation of apps, many of which never see the light of day.
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Our 7th Developer Economics survey broke all records again reaching more than 10,000 app developers. Check out our latest free report with the survey findings.
[Our 7th Developer Economics survey broke all records again, reaching more than 10,000 app developers from 137 different countries. The full report with the survey findings has just been published and is available for free download!]
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Permissions in Mobile Ad SDKs. 

This article reviews what permissions are required to integrate 10 of the most popular mobile ad SDKs out there.
>If you’ve ever tried to integrate a mobile ad SDK into your application, then you’ve definitely had to declare a few permission for it to work. Permissions in mobile platforms such as Android and iOS have been baked in from day one as a mean to control what applications could do or access on your phone, preventing despicable people getting access to your most personal and sensitive data.
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Where's the money?
The explosive growth in smartphone adoption, from zero to a billion unit sales, has created opportunities for developers and organisations of every shape or form: massively successful apps...
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How long will developers play the app lottery and remain loyal to ecosystems that set them up for failure?
How long will developers play the app lottery and remain loyal to ecosystems that set them up for failure? Is iOS & Android sustainability in danger?
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North America plays a very central part in the app economy. Not only is it home to the companies that create all of the leading mobile platforms, it is also the largest creator of app revenues.
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Benefits and Challenges of HTML5 App and Game Cross-Platform Development
HTML5 and the latest standard web technologies have finally driven the developer community towards a cross-platform app and game deployment scenario. Still, there are some challenges that have to be solved in order to smooth the experience of getting a final product to the increasing number of markets, from fragmented platforms to performance issues or ways to access specific features of each target in a cross-platform way. This article provides ...
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The trillion dollar choice for car makers: control or cooperate.
Why CarPlay and Android Auto will inevitably take the lead and car makers will do well to embrace them.
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Who will be the iOs and Android of IoT?

The biggest opportunity in IoT is in thousands of niches and use cases, just waiting to be discovered
The announcements at Google I/O and form other major players in the past weeks paint a crystal clear picture of where the future of IoT is heading.
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Building a business not just an app? Start with the revenue model. Could you use one of the more successful models for your next app?
The number of app developers using business models that don’t rely on app store payments is increasing. In some cases this is sophisticated app developers adapting to the market.
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People
In her circles
439 people
Have her in circles
171 people
Joanna Choluj's profile photo
Luca Figini's profile photo
Bilal Mujeeb's profile photo
Haris Panousopoulos's profile photo
Lauren Darcey's profile photo
Maria de los Angeles Losada's profile photo
Giorgos Terzis's profile photo
Calypso Harland's profile photo
Amarendra Bhushan's profile photo
Work
Occupation
Office & HR Administrator
Employment
  • VisionMobile Ltd
    2008 - present
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Office & HR Administrator at VisionMobile Ltd.
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Female