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Vanessa DiMauro
Works at Leader Networks
Attended Boston College
Lives in Boston
673 followers|165,724 views
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Vanessa DiMauro

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Vanessa DiMauro

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I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore.Walking the talk? Well, the fact is my social sharing tool was unreliable. When the L...
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New blog post - would appreciate your thoughts- do you think companies struggle to be social?
There is a rather large difference between companies “doing” social and “being” social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social.Doing social is the imperative part of the equation. This means making plans, defining objectives complete with outcomes, tracking and measuring success and making adjustments to the plan along the way. Most companies start doing soc...
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New research!
Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the factors that inform, impact and shape
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If you run a B2B online community - be sure to add your to this list!
Calling all B2B community builders, the Big List is back!In 2011 Leader Networks researched and published a list of the top 71 online customer communities --drawing attention to thriving, dynamic,
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New blog post...and why I took down my social sharing counter.
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Vanessa DiMauro

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new blog post- look forward to your comments!
And yet despite all the strategic planning most firms to progress or grow sales, marketing, and operations, they forgo including their digital footprint. The trend that we are seeing especially with mid to large sized organizations is that... social business activities at some firms aren't aligned ... With anything! For those firms, "doing" is all that counts. And a digital muddle is the result. Defining the audience, matching social business met...
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In fact, the customer journey has long been an integral part of the online community experience. Many – dare I say most? – online communities make “the journey” a key part of their mission, aiding the customer before, during and after the point of purchase or other key decision. Communities are dedicated to helping customers and other stakeholders understand, explore, question and learn about products and services. This “Ah-Ha!” moment for the cu...
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New blog post - Great Interview with Get Satisfaction CEO
As part of our ongoing interview series, I had a chance to speak with Rahul Sachdev, CEO of Get Satisfaction, about his role, and vision of the future of online communities. He also shared some examples of exciting communities and what they can accomplish when customers and companies work together to solve problems and innovate. Here’s what he had to say… Leader Networks | Helping organizations build deeper relationships with key stakeholders
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It's here! A big BIG list of B2B online communities!
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Such a delight that Adobe's community was ranked 2nd - this is such an honour! 
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Excited to share highlights from the Leader Networks Social Business Benchmark study!  Spoiler alert - only 50% of organizations surveyed differentiate between social media marketing and social business.  
Another summer brings a new set of Social Business Benchmark study results! For those of you who have been following our ongoing (3 year) study, we have some highlights of the 2014 research to share. For those of you who are new to our study, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing examination of organizations social business footprint. Unlike many of the other studies that...
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New post on LinkedIN... I look forward to your comments...
A customer shares an insight within your company’s online community. He somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion
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Have her in circles
673 people
Nathalie Arseneau's profile photo
Bernd Rubel's profile photo
Sookie Shuen's profile photo
Scott K. Wilder's profile photo
mylwaganam gobykumar's profile photo
atuall camisetas's profile photo
Chargui Taieb's profile photo
shannon stone's profile photo
John Armstrong's profile photo
Work
Occupation
CEO
Employment
  • Leader Networks
    CEO, present
  • CXO Systems
  • ComputerWorld
  • Cambridge Technology Partners
  • Bitstream
  • TERC
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston
Contact Information
Work
Phone
+1 617-417-3893
Email
Address
Boston
Story
Tagline
Helping organizations get closer to their key stakeholders
Introduction
Founder & CEO, Leader Networks - Leader Networks is a research and strategy consulting group focused on helping organizations build deeper relationships with key stakeholders, thus creating significant competitive advantage and outstanding business results. We guide firms in the strategic use and deployment of online social tools and techniques, including developing innovative ways to listen to, learn about, interact with and build trust across a wide range of constituencies including prospects, customers, suppliers, partners, investors, employees, media and government entities.
Education
  • Boston College
Basic Information
Gender
Female
Vanessa DiMauro's +1's are the things they like, agree with, or want to recommend.
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