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Vanessa DiMauro
Works at Leader Networks
Attended Boston College
Lives in Boston
720 followers|172,918 views
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Vanessa DiMauro

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Race. Gender. Sexuality. Class. Immigration status. Religion. Ethnicity. Ability. What do any of these have to do with marketing? Quite a bit, actually.
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Vanessa DiMauro

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Do you have or are you considering building an online branded community- take the study and receive the report!
Today is a big day for the community industry. We’re about to kick off something that could change careers, alter business landscapes, and provide you an entirely new arsenal of essential tools. An
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Vanessa DiMauro

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Comments welcome!
I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore.Walking the talk? Well, the fact is my social sharing tool was unreliable. When the L...
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New blog post - would appreciate your thoughts- do you think companies struggle to be social?
There is a rather large difference between companies “doing” social and “being” social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social.Doing social is the imperative part of the equation. This means making plans, defining objectives complete with outcomes, tracking and measuring success and making adjustments to the plan along the way. Most companies start doing soc...
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Vanessa DiMauro

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New infographic! The ten most important questions for community managers to ask members and executives.
For community managers, knowing the right questions to ask is the key to success. Why? If you can crack the code on what community members want and need from each other – and from the organization – then your content and conversations are much more likely to drive engagement. Plus, if you can meet your executives’ business needs through the community, then you will have a champion in your corner and some truly powerful outcomes to report. With t...
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Community management burnout - its impact and how to avoid it - is an evergreen topic at every gathering of social media practitioners. It is a tough, never ending job that knows no bounds. This is one of the reasons why turn-over in this position is quite high, indeed. Recently, I was talking with my colleague Jessica Fish about this issue after returning from a recent conference for community managers in NYC. We all know the problem exists, ho...
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new blog post- look forward to your comments!
And yet despite all the strategic planning most firms to progress or grow sales, marketing, and operations, they forgo including their digital footprint. The trend that we are seeing especially with mid to large sized organizations is that... social business activities at some firms aren't aligned ... With anything! For those firms, "doing" is all that counts. And a digital muddle is the result. Defining the audience, matching social business met...
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In fact, the customer journey has long been an integral part of the online community experience. Many – dare I say most? – online communities make “the journey” a key part of their mission, aiding the customer before, during and after the point of purchase or other key decision. Communities are dedicated to helping customers and other stakeholders understand, explore, question and learn about products and services. This “Ah-Ha!” moment for the cu...
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New blog post - Great Interview with Get Satisfaction CEO
As part of our ongoing interview series, I had a chance to speak with Rahul Sachdev, CEO of Get Satisfaction, about his role, and vision of the future of online communities. He also shared some examples of exciting communities and what they can accomplish when customers and companies work together to solve problems and innovate. Here’s what he had to say… Leader Networks | Helping organizations build deeper relationships with key stakeholders
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Have her in circles
720 people
Andrew Papandreadis's profile photo
Briar Brazelton's profile photo
Ibrahim Ali's profile photo
Doug Haslam's profile photo
rafael suarez's profile photo
Rishi Kapoor's profile photo
Nick Bertolino's profile photo
Sookie Shuen's profile photo
Sibylle Beuke's profile photo
Work
Occupation
CEO
Employment
  • Leader Networks
    CEO, present
  • CXO Systems
  • ComputerWorld
  • Cambridge Technology Partners
  • Bitstream
  • TERC
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston
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+1 617-417-3893
Email
Address
Boston
Story
Tagline
Helping organizations get closer to their key stakeholders
Introduction
Founder & CEO, Leader Networks - Leader Networks is a research and strategy consulting group focused on helping organizations build deeper relationships with key stakeholders, thus creating significant competitive advantage and outstanding business results. We guide firms in the strategic use and deployment of online social tools and techniques, including developing innovative ways to listen to, learn about, interact with and build trust across a wide range of constituencies including prospects, customers, suppliers, partners, investors, employees, media and government entities.
Education
  • Boston College
Basic Information
Gender
Female
Vanessa DiMauro's +1's are the things they like, agree with, or want to recommend.
Announcing: Online Community Readiness and Growth Research Study
www.socialmediatoday.com

Today is a big day for the community industry. We’re about to kick off something that could change careers, alter business landscapes, and p

A Better Way to Network for Women?
blogs.cisco.com

“Networking is my idea of hell.” These are the exact words spoken by a woman attendee at a recent event where I gave a talk about the import

Average Temperatures in Mexico for December - Current Results
www.currentresults.com

Average temperatures in degrees Celsius and Fahrenheit for December at cities throughout Mexico, including Guadalajara, Tijuana, Cancun and

Announcing the B2B Customer Communities Research Project 2014 | Vanessa ...
www.linkedin.com

Calling all B2B community builders, the Big List is back!In 2011 Leader Networks researched and published a list of the top 71 online custom

The Market Research Nuggets Most Companies Ignore (at their peril): Comm...
www.linkedin.com

A customer shares an insight within your company’s online community. He somehow found the time in between meetings, phone calls and lunch to

Who Owns Social Business and Why It Should Be Everyone | LinkedIn
www.linkedin.com

Determining who is in charge of social business can be a daunting task. Even when social leadership is channeled through the executive suite

The Psychology Of Social Media Engagement | LinkedIn
www.linkedin.com

Because social is in the limelight lately, many organizations are (re)examining whether social media is a viable channel to extend their mar

Would You Pay More for a Do-Good Product? & Other News You Can't...
www.linkedin.com

ALICE V. CLS BANK – You can't just grab a generic idea, put it in a computer and say it's patented software. That's essentially what the US

How To Tell If Your Organization Has An Online Community | LinkedIn
www.linkedin.com

Let’s start with this: “online community” doesn’t have a clear definition. Even before hashtags and pinterest and facebook pages, online use

Thought Leader Life 023: Guest Jill Rowley – Thought Leader Life
www.thoughtleaderlife.com

by Michael J Procopio Social seller Jill Rowley (@Jill_Rowley) is our guest this week. Jill has consistently been a top performer in her 52

Vanessa DiMauro: Social Business from Strategy to Execution -
www.outliermagazine.co

Podcast: Play in new window | Play in iTunes | Play in Stitcher What works in the real world works online. Vanessa DiMauro is the founder an

Public - a year ago
reviewed a year ago
this company is terrible! never on time
Public - 4 years ago
reviewed 4 years ago
This place is a true cape cod experience - lovely, simple (in a good way) and very very clean and charming. Beautiful place and lovely experience. We will definitely return. The only drawback is the private beach is not super for swimming as the boats dock very close to the shore.
Public - 5 years ago
reviewed 5 years ago
4 reviews
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We have used TLK for many years to care for my pets while away on vacation. Cheryl and company are fantastic, knowledgeable about animals, responsible and caring. I would *highly* recommend their services!
Public - 5 years ago
reviewed 5 years ago