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Vanessa Bright
192 followers -
Digital Marketing Enthusiast
Digital Marketing Enthusiast

192 followers
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Vanessa's posts

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Insightful event with an excellent speaker from SiriusDecisions addressed many questions local marketers have in the area of Customer Experience Marketing. My biggest surprise: advocacy gamification works for b-to-b.  I thought gamification does not make…

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Looking for some paper at work, I saw a line of books on the cabinet with a note “take one.”  Ah, a business book by the CEO of SAP, signed by the author?  I took two!  One for myself and one for a coworker :-) Yes, I can be easily tempted by a free…

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Sudha Jamthe gave a very engaging and entertaining presentation, always returning the audience thinking from the entertaining effect of the IoT in the personal sphere to the business application of the industry. Sudha’s definition is interesting in its…

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The conference was as exciting and insightful as usually, with quite interesting shift in emphasis, even if slight, from technology to people. Starting from 2010, and through 2011, 2012, 2013 “Marketing and Sales” was an important topic, and a few years…

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Richard Bliss presented a very thoughtful approach to social media use in B to B.  His view of using social media to influence already influential people in the industry is very different from “doing social because X number of people are there.”  He…

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The event included three fantastic speakers, who addressed the topic from different perspectives. Marketers are facing challenges in rapidly changing environment. Marketing changed, but there is no road-map. Big data create big opportunities. 80% of CMOs…

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Excellent event!  Interesting – this is not the first Account Based Marketing event that starts from the discussion of the definition of ABM, or, rather, definitions.  And the definition will keep changing – if not in the understanding of the industry…

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Excellent book for marketers!  I would recommend to buy a physical book, which can be easily reviewed later and shared with a colleague.  Audible version, which I purchased, is fantastic to listen while walking in a park (I listened twice), but not as…

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Dick Reed, CEO – Just Media, Inc., gave interesting insight into the industry and shared a couple of unexpected facts with a very appreciative audience. A few points from the event: Important to involve all stakeholders of the initiative (marketers,…

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  The class explains the process and pitfalls of implementing any strategy in the organization.  Links to additional materials were particularly enlightening. Around 70% of change initiatives do not deliver expected results On average, acquisitions of…
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