have to agree that most of my friends (outside of the PR/Marketing/Tech world) are only vaguely aware of G+. But I think that may change now that it is having such an important impact on search results. My mom called me the other day to ask if I knew I was "all over Google." She has a gmail acct (though clueless about G+) and her recent searches have been filled with my posts (poor thing!). It is going to be interesting to see how that portion of the puzzle evolves. I've been saying for a while that I believe in order for Google to succeed as a social network, it has to start from search and context leading to contacts. Curious to see if they will get there.
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