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The business question I ask is: are you using your energy to build a business you can sustain over time? Are you using the tools to close the gap between the promises you make and those you keep or just to paper over that distance?
Even with a myriad social networks, apps, and tools to record, share, quantify, and (let's not forget that) populate with something, blogs are still a powerful tool. It's powerful in at least two ways...
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