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Valeria Maltoni
Works at Conversation Agent - http://bit.ly/bestrategic
Attended University of Bologna
Lived in Modena, Italy
26,997 followers|346,671 views
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Valeria Maltoni

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This question and the following one on "how to #ask" keep coming up in my circles as well - so I pulled a few ideas together.
You give me way too much credit if you think your potential customers read my blog. You misunderstand and misapply influence and you're giving away your inexperience with new media. Let's be clear, I still like you, I just find it easy to skip over your pitch. Go build your own audience. I wrote here almost five years ago. Plenty of time to build an audience. Check your “ask” -- should you be pitching me? Most of the time the answer is no. You kn...
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Hope to meet you at #dareconfUSA  on May 19 - register here https://2015.dareconf.com/usa#register
Something that can help you with discipline and to practice the right way to achieve progress reliably. Working on a project or through a step-by-step tutorial are not enough, and listening to a lecture or presentation on how to do something does not lead to mastery. What does then? Learning the techniques that people who have become experts at something used and continue to use to achieve mastery and the reason why they worked is a better method...
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Several resources on #speaking   and presentation formats with lots of examples - 
We spend our days trying to move others -- at anniversaries, birthdays, awards, dedications, commencements, eulogies, farewells, fund raising events, meetings, retirement parties, Q&A sessions, trade shows booths, conferences, as part of panels, as impromptu speeches, introducing speakers, and giving toasts. There are as many ways to present and styles as individuals -- from irreverent to funny, daring to soft spoken, exposing stories in an intim...
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Valeria Maltoni

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Who likes to be tracked? Just because it can be done (tracking), it does not mean you should. Feels a bit like cheating in school to me instead of working on being creative and learning....
A Chrome extension called Ugly Mail shows you who’s guilty of tracking your emails.
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From da Vinci to Dreyfuss to Disney to Donald Norman, interactions between humans and technology have marked each key milestone in the longer-than-you-think history of #userexperience  design.

via +Fast Company 
Look to the past, whether 1430 or 1930, for clues as to where user experiences are heading.
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my weekly curated list of stories in #technology  and #business  [yes, those are my trees after Thursday's 8-inch snowfall]
Making Sense: When unchecked, the complex webs we weave ourselves end up masking what is going on -- and preventing us from asking better questions based on faithware. Why We Act Irrationally: Harvard Psychologist Ellen Langer Reveals the One Word That Drives Our Senseless Habits. James Clear: The reasons that we use to guide our behavior are just stories that we tell ourselves. Sometimes, those stories are true and accurate. We all have reasons ...
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Good one. Thanks for doing the good work.
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weekly #technology  and #business  links - happy Monday everyone.
Making Sense: Shared meals and stories are the raw material of our lives. Through them, we engage in the daily active construction of meaning and relationships. Consuming media rather than savoring it is akin to semi-processing food -- its nutrient taken out. If we want to conquer information overload, we need to treat what we read as food for the mind. When it comes to creating, the mind behind Tesla, SpaceX, and more says focus on the importanc...
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weekly #technology  and #business  links 
Making Sense: Looking at the past seldom helps you see the future, especially when you are called to make choices. Because choices create intended and unintended consequences, a smart way to go about them is experimenting with hypotheses. Tacking into them is a better way to uncover new paths in the same way we approach the wind when sailing. Simulation and small experiments take us from point A to B faster. From that knowledge we can extrapolate...
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weekly stories on #technology  and #business  
Making Sense: From communities of practice to collaborations of purpose, working together elevates everyone's game. Because access has more value than information. This week we took a look at emergent networks on #Slack. Is blogging killing planning? Ad Literate: the plannersphere has created a kind of intellectual soup for a global community of brand thinkers to feed off, contribute to and create value from. As such it is and has the power to si...
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weekly #business  and #technology  stories 
Making Sense: I was sorry to miss the Google Firestarters event (did not go to SxSW) because I value and appreciate the importance of partnering with Experience Designers in my work. The highlights from the notes reflect my take as well well done, Neil.) And speaking of untold stories -- with the publication of a new book on Steve Jobs we are regaled with more details about his work and relationships. Mr. Cook continues to impress me on multiple ...
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Misunderstandings, convergence, and what happens when Apple is the brand you manage - weekly #technology  and #business  stories
Making Sense: Understanding the difference between delivering against the same outcome every time and different ones and dealing with modular components are at the core of modern brand management. It maps back to classic models of how we communicate “Who (says) What (to) Whom (in) What Channel (with) What Effect?” What happens when Apple is the brand? The impact goes beyond the form -- to the function. Solving the Impossible: Systematizing Brand ...
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Valeria Maltoni

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What happens to your content when a service is discontinued? A bigger question than just social networks - think #technology  and tools you rely on to get your work done.
For those of you unfamiliar with FriendFeed, it was a social network cum real time stream and content aggregator where many of us had powerful conversation threads and group discussions. Its strong search function meant you could find anything on the platform instantly. The global community and ability to stumble onto multi-lingual content easily was a major plus for me. FriendFeed was about the friends of friends. What it did really well (slight...
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Have her in circles
26,997 people
bdtoday 24's profile photo
Andrey Papsha's profile photo
Johanna Bojorge's profile photo
larry FOREST's profile photo
Abdul Khan's profile photo
Steve Garfield's profile photo
Dan Luxenberg's profile photo
John Mahajan's profile photo
Nicole Munoz's profile photo
Work
Occupation
Strategist
Skills
business and brand strategy, digital and social integration, brand development, global experience; eCommerce, financial services, technology, media & entertainment, publishing, CPGs
Employment
  • Conversation Agent - http://bit.ly/bestrategic
    Founder & CEO, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Modena, Italy - New York, NY
Story
Tagline
Conversation Agent | Make sense. Make do. Make it.
Introduction
strategist - design of service/product experiences to help businesses rediscover the value of promises and its effect on relationships + culture. 

Bragging rights
Made in Italy, I go from Zero to Italian in no time
Education
  • University of Bologna
    linguistics
  • Villanova University
    marketing
Basic Information
Gender
Female