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Valeria Maltoni
Works at Conversation Agent - http://bit.ly/bestrategic
Attended University of Bologna
Lived in Modena, Italy
27,632 followers|368,166 views
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Valeria Maltoni

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A philosopher tackles the question.
Saying that something is “cutting-edge” is shortcut to implying it represents the most advanced position in a field. The edge, away from the center, is where experiments take place new ideas take form. Using conversation as a technology, Edge.org was founded to invite the most complex and sophisticated minds, put them in a room together, and have them ask each other the questions they are asking themselves. Each year is marked by a question. For ...
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Valeria Maltoni

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Valeria Maltoni

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The ad is from 1951. It's the work of a person who enjoys his craft.
“Cosimo de Medici persuaded Benvenuto Cellini, the Florentine sculptor, to enter his service by writing him a letter which concluded, 'Come, I will choke you with gold.'” A quote opening the chapter on jobs in advertising and how to get them in David Ogilvy's classic book On Advertising. The image above is an ad David Ogilvy wrote for Guinness as head of his own agency at 39. To specific and factual descriptions are a very personal, direct, and n...
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Valeria Maltoni

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Asking is an art. “Almost every important human encounter boils down to the act, and the art, of asking,” she says...
Can you do me a favor? If we were less relentlessly independent -- a characteristic that the current western culture and environment encourages -- we would find the question less intimidating. With a few exceptions -- for example in a quid pro quo context, or with a family member or friend -- we also hesitate or actively resist asking. We want others “to see us once beautiful and brave,” as poet Rainer Maria Rilke wrote. But he preceded it with “...
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Valeria Maltoni

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The technology track -- or should I say tracking -- has swung the pendulum in a far position and many of us are still unaware of how far.
We live in the “both/and” age -- competence and trust, in person and online, marketing and communications, high tech and high touch, thinking and doing, and so on. The Web enables us to interact with people and brands at the level of closeness or distance of our own choosing. It's not about achieving blanket intimacy with all customers. It's about giving people the option to calibrate their level of engagement -- or distance -- with you and your ...
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Valeria Maltoni

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If you're still going out on the beach this summer, these books make for fun and easy reads. So on top of being well-written, they will be well-read.
Last week I walked the campus of Villanova University with a friend and his two daughters who are looking to select a college in the next couple of years. It was fun to walk through buildings, classrooms, and labs imagining what it would be like during the school year. U.S. college campuses are fascinating. The University of Bologna, my Alma Mater, has a now sprawling campus throughout the city from its core when it was founded in 1088. Many univ...
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Valeria Maltoni

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A short video capturing some of our thoughts over time... a fascinating look at what we would say to our younger selves.
After 11 years, CBC Radio's WireTap comes to a close. In his farewell message#, show creator Jonathan Goldstein says: A while ago, we did a radio story that seemed to have stuck with people. We decided to invite listeners down to the CBC and make it into a video. It's all about growing up and how that process never ends. How to Age Gracefully from Andrew Norton on Vimeo Everything changes, some things end to make room for new things: If you're lu...
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Valeria Maltoni

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Since we do expend considerable energy in our job, one ready answer, or perhaps a better question is -- how to we work in such a way that makes an impact?
Most of us what to have an impact. Whether we think of it as legacy, making a dent in the universe, changing the world, or making things better, we want our lives to matter. How do we go about identifying the best opportunities to make an impact? Since we do expend considerable energy in our job, one ready answer, or perhaps a better question is -- how to we work in such a way that makes an impact? We also know that the reason why simple rules pr...
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Valeria Maltoni

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"... it's never about the technology -- it's always about what the technology makes possible..."
How often do we take the time to make an honest assessment of the methods and principles that underscore our work? Would we say we're our own best teachers and learners?, asks Alan Webber in Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self. Even in times of great change, the fundamentals of a well lived life and work well done stay constant -- we are in charge of our own experience. Alan Webber worked with Ted Levitt to ...
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Valeria Maltoni

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Some thoughts on becoming more aware of what we can do to hedge our bets.
How do I get over my habit of procrastinating? is among the very top questions on Quora, “a question-and-answer website where questions are asked, answered, edited and organized by its community of users#.” When we procrastinate we “put off activities that were planned or scheduled, for activities that are of a lesser importance.” In response to why we put off tasks, Dr. Margaret J. King, Director, Cultural Studies & Analysis, says: “it's usually...
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Adams also demonstrates the importance of choosing an opportunity for which one has some sort of inherent advantage rather than blindly prescribing we can do whatever we want.
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Why it's important to learn to think better
We are increasingly called to make decisions with often imperfect information or not enough data. We are also under pressure to choose more frequently -- a product, a service, but also a course of action to recommend at work -- often without enough mental space to consider options. The better we are at learning to solve problems under ambiguous conditions, the more effective we become. Asking better questions to gain perspective is a good skill t...
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Have her in circles
27,632 people
Samuele Todde's profile photo
Damiano Tescaro's profile photo
larry hozian's profile photo
Apurba Biswas's profile photo
Raaich mohammed amine's profile photo
Sarah Hill's profile photo
Philip Anton's profile photo
Valter Sales's profile photo
Fahmeed Ahmad's profile photo
Work
Occupation
Strategist
Skills
business and brand strategy, digital and social integration, brand development, global experience; eCommerce, financial services, technology, media & entertainment, publishing, CPGs
Employment
  • Conversation Agent - http://bit.ly/bestrategic
    Founder & CEO, present
    Most organizations struggle with two problems: not creating the right products or services, and not reaching the right people. We translate big “S” Strategy into action strategy using learning to build contextual understanding of your brand and its relationships, including customers and their networks and create advantage for your business. Our framework is built on observation and orientation to lead to decision and action.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Modena, Italy - New York, NY
Story
Tagline
Conversation Agent | Make sense. Make do. Make it.
Introduction
strategist - design of service/product experiences to help businesses rediscover the value of promises and its effect on relationships + culture. 

Bragging rights
Publisher #LearningHabit | Strategist | passionate about digital, brands, creativity, culture, languages.
Education
  • University of Bologna
    linguistics
  • Villanova University
    marketing
Basic Information
Gender
Female