This didn't come out of nowhere. LeBron has been doing great work for Nike, Sprite and Powerade (and more I'm sure) for almost a decade, and getting better every commercial he makes. The ad business deserves some credit for this one.
The initial joy of watching LeBron James onscreen in “Trainwreck” likely owes to the relief of discovering that he is not as terrible as he had every right to be. Credit Image by Mary Cybulski / Universal Pictures / Everett
83% of Americans say "changing a baby's genetic characteristics to make the baby more intelligent" is not "appropriate." But if such genetic modification proves possible (and safe for the baby), that lopsided poll result won't matter.
One sultry day in 2012 , a handful of New Yorkers laid out a rich red carpet in Union Square Park. As a jazz band grooved in the background, vested and begloved hosts led guests to the star attraction...