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2015 Google Search Quality Rating Guidelines Released- with a new emphasis on Mobile and Usefulness

Vab Media’s take away from a search engine optimization perspective is that Google has shifted their focus from “contextual relevance,” to making things “useful.” In other words, whereas in the past making your site’s landing page the most relevant result for a person’s search query, now this content must also fulfill a need or desire for the search to be considered a success.
http://vabulous.com/googles-search-quality-rating-guideline-updated-in-2015/
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With Google pushing so much into mobile, I'm sensing that they believe mobile is where commerce is done, desktop is where office productivity is done - thus focusing on mobile is good for Adwords revenue. You've served up good food for thought. Thanks!
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New #logodesign by +Christian Broadbent for http://Vabulous.Com Marketing Agency in NYC
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*5 Tips Entrepreneurs Need to Know About Digital Marketing   *
 
5 Tips Entrepreneurs Need to Know About Digital Marketing   

Got my first blog post published as contributor on  +Google for Entrepreneurs +Startup Grind    Search engine technology and the way people use it changes and evolves all the time.  The same can be said for business websites. One day, your website that is not built in a mobile friendly way is working just fine, and then a big change happens seemingly overnight, and your company’s site traffic plummets as well as it’s conversions. Your job as an entrepreneur and start-up founder is to build a product that solves a problem, finds a way to monetize it, drives revenue and hires the right team to keep growth steady, right?  You are not expected to stay up to date on everything that is happening in the digital marketing industry vertical.  But you can not be so naive to think that you don’t need to know anything.  Here is a list of 5 things you should understand about the state of digital marketing in 2015. Thanks to +Brian Park +Rand Fishkin +Marshall Simmonds 
#mobilemarketing   #conversionoptimization   #startuptips   #entrepreneur   #digitalmarketing   #ppcadvertising  
Search engine technology and the way people use it changes and evolves all the time.  The same can be said for business websites. One day, your website that is not built in a mobile friendly way is working just fine, and then a big change happens seemingly overnight, and your company’s site traffic plummets as well as it’s conversions. Your job as an entrepreneur and start-up founder is to build a product that solves a problem, finds a way to mon...
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Google for Education Summit Guest Post -Lesser Known Google search Tips and Tricks for Students and Teachers  
+Vab Media's #seoconsultant  just had a guest post published on +Google for Education Summit Events website. Good job  
 
Today's blog post is an article contributed by +Andrew Broadbent. Andrew was one of our volunteers during the Connecticut Summit last June. His passion for “search” inspired him to create this blog post to help students and teachers be more effective in doing web research by harnessing the power of Google.  
Google has quite a few “lesser-known” features that enrich people’s search experience on the Internet. Both students and teachers can greatly benefit from learning about Google’s advanced search filters by helping speed up th...
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Here are 5 SEO Factors You Can Expect to Change in 2014  

Our latest blog post by +Andrew Broadbent 
This checklist details 5 SEO aspects where you can expect to see changes: #linkbuilding  , Devices, Platforms and Search Behavior, #keywords   , #schemamarkup , Localization or Local Search 
 
Change is the only element that is constant for Search Engine Optimization or SEO

Here is a new blog post by +Vab Media I would to thank and link out to in this post for their great resources +Jay Baer +AJ Kohn and +Traci Cappiello and over all inspiration. 
Here are 5 SEO Factors You Can Expect to Change in 2014 
This checklist details 5 SEO aspects where you can expect to see changes: #linkbuilding  , Devices, Platforms and Search Behavior, #keywords   , #schemamarkup , Localization or Local Search   
We would love to here thoughts and feedback.  http://vabulous.com/5-seo-factors-you-can-expect-to-change-in-2014/
Change is the only element that is constant for Search Engine Optimization or (SEO) Here are 5 SEO factors that changing in 2014. Let us know what you think?
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Real Reef Stash Sandals are Back Slot Flops with new Colors and a New E-commerce Website   

Stash your Cash #slotflop   sandals (flip flops with slots) are back in stock just in time for the summer. Last year SlotFlop Ventures sold out of its SlotFlop® flip flops with slots in the soles, designed to carry key cards and cash. This week SlotFlop Ventures launches a new e-commerce website designed by +Vab Media , and its flip flops with pockets in the sole are back on sale. The new launch comes several weeks after the Company was awarded another US patent for the SlotFlop® sandal design. The Company continues to innovate to include ArchPort® inside its soles.  I like the new brazil / rasta color
Check out the new site here- http://slotflops.com/  
 
Real Reef Stash Sandals are Back Slot Flops with new Colors and a New E-commerce Website   

Stash your Cash SlotFlop sandals (flip flops with slots) are back in stock just in time for the summer. Last year SlotFlop Ventures sold out of its SlotFlop® flip flops with slots in the soles, designed to carry key cards and cash. This week SlotFlop Ventures launches a new e-commerce website designed by +Vab Media , and its flip flops with pockets in the sole are back on sale. The new launch comes several weeks after the Company was awarded another US patent for the SlotFlop® sandal design. The Company continues to innovate to include ArchPort® inside its soles.  I like the new brazil / rasta color
Check out the new site here- http://slotflops.com/   +Vania Benavides +Christian Broadbent +Nancy Brown 
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Google Patents Classification of Queries as Entity-Triggering or Description-Triggering

+Bill Slawski included in the post Google's Knowledge Graph API description for "Darth Vader" which oddly includes information about Dick Cheney, a mystery to be resolved at some point.
 
Google Patents Classification of Queries as Entity-Triggering or Description-Triggering

I included in the post Google's Knowledge Graph API description for "Darth Vader" which oddly includes information about Dick Cheney, a mystery to be resolved at some point.
Google's patent details how it decides on the classification of the type of query and what result should be surfaced.
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Micro Moments- Mobile is the Internet for Consumers   

Our Director of Search Marketing +Andrew Broadbent  just published an insightful article on +Startup Grind  about how It’s no secret mobile has changed how consumers behave. With the consumer journey fragmented into hundreds of micro-moments, it’s increasingly important for brands to be there when consumers reach for their devices.
 
Mobile is the internet for Consumers     

My latest +Startup Grind article has just been published.
Beside work related tasks - mobile is the Internet.

For the last few years marketers have been toying with the idea of the ‘mobile internet’ and until recently it has always been thought as a slice or subset of the ‘real desktop internet.’ As a digital marketing specialist, I believe that brands need to rethink this whole idea. For consumers, whether at home or on the train, mobile is now the real internet, and desktop is becoming the limited stripped down version.

Thanks to +Brian Park and +Michael Gasiorek +Vania Benavides    #search   #mobilephone   #mobilesearch   #millennials  
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New York Coworking Spaces - Is Bigger Better?

Budding entrepreneurs looking for flexible short term office space in New York City are choosing smaller more local NYC coworking space startup providers to become members and work from. #startup   #entrepreneurship  +Startup Grind 
 
NEW YORK COWORKING SPACES - IS BIGGER BETTER?    

Just got my 2nd article published on +Startup Grind   Budding entrepreneurs looking for flexible short term office space in New York City are choosing smaller more local NYC coworking space startups  providers to become members and work from.  
   #coworking   #entrepreneurship  +COWORKRS Gowanus +Vania Benavides 
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Consumers demand experiential rewards from loyalty programs    
Here is a contributing column from +Andrew Broadbent to +Econsultancy marketing insights website. 
Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts. #experientialrewards  
 
Consumers demand experiential rewards from loyalty programs    

Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.   #experientialrewards   +Econsultancy  #consumerpromotions  
Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.
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Updated Vab Media's SEO Services Page   

Our search engine optimization services are centered around providing clients with a high ROI. Browse our results, case studies and client testimonials.   

http://vabulous.com/services/search-engine-optimization-services/
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Why Users Aren’t Clicking Your Home Page Slider Carousel    
 
Why Users Aren’t Clicking Your Home Page Slider Carousel  

Most carousels (homepage sliders) have multiple slides that rotate when users click the navigation arrow. The first slide always gets the most clicks. But the #clickthroughrate   for every slide after that will suffer a steep drop. The problem with the low click-through rate is not the carousel pattern itself, but the carousel navigation.    
Instead, what’s needed on a carousel is a clear, visible label navigation. Labels are informative, meaningful and describe what users want. Labeling each slide incentivizes them to click because the labels tell them what they’ll get. Users are more likely to click on something that looks informative to them. A label navigation is also larger and placed in a more visible location than navigation arrows. It’s not only easier to see, but users know what to expect when they see it.
+Vania Benavides +Christian Broadbent 
http://uxmovement.com/navigation/why-users-arent-clicking-your-home-page-carousel/
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A full service web development and internet marketing firm
Introduction
We develop websites, multi-media, social media, and search engine marketing strategies to grow your brand and business’ presence on the Internet
Vab Media helps small businesses with their web presence.  From websites that showcase products and services to shopping carts. 
We also help businesses manage social networks and help to develop strategies that will make the most out of your social media presence. 
Finally, whether you are a business to business or business to consumer business, we help you get found on the web with search optimization strategies.  
Call us for a free quote or visit our website for more information about our products.    
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