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Utechservs Local SEO & Web Services
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34 followers
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Another exciting year of PPC is almost over. That means its time to gaze into our crystal ball to see the future of paid search, with the help of some of the smartest industry experts.

Artificial intelligence and voice search were among the hot topics in our 2017 edition of PPC trends. And it looks like we’ll be hearing a lot about those again over the next year.
#paidsearchtrends
#PPCmanagement
#internetmarketing
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Smaller businesses can work with insight sources like Google’s Keyword Planner, Campaign Planner, Analytics and Search Console (GSC) to help identify improvements. These services have improved through 2017 and we hope to see larger data volumes and longer time intervals than the current 180 days in GSC. Although some have proclaimed (and Google has advised) that keyword analysis is futile, given Google’s advances in personalization and semantic analysis, SEO still demands you know which keywords you are targeting.
#internetmarketingtrends
#SEO
#internetmarketingcompany
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This year saw the release of new technologies like Google Home and the iPhone X. Digital advertising expanded gains made last year over television advertising, and markets rewarded brands that bet big on innovation and customer service (think Tesla and Amazon).
#2018marketingtrends
#internetmarketingcompany
#SEO
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The emerging trends you need to integrate into your 2018 plan
We are through Q1, and top companies have the habit of starting to plan for the next year right from Q2. If you have initiated planning your marketing strategy and budget for 2018, be prepared to face questions regarding tactics you are opting to use that would go best with most of your customers. And most importantly, which tactics can result in the most efficient conversion.
#internetmarketing
#digitalmarketingtrends
#SEO
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How to integrate digital media and technology to increase the contribution of digital marketing.
#digitalmarketingtrends
#internetmarketingtrends
#internetmarketingservice
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Search Trends: How to Use Search Trend Data for Marketing
Paying attention to online search trends, which are search terms that are popular in Google, can provide valuable insight that can be implemented in a number of different ways.

Why Pay Attention to Internet Search Trends?

Chances are, even if aren’t a holiday-oriented business selling Halloween costumes or Christmas trees, you’ll be affected by seasonality in your business. Things may slow down in July and August with vacations and may become sluggish again in December. If you can identify these online search trends at the query level you'll be able to:
#searchenginemarketing
#SEOcompany
#digitalmarketing
WordStream
WordStream
wordstream.com
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Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development

"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May.

The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete:
#mobilemarketing
#mobileSEO
#mobilewebdesign
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Talkwalker shares their views on the trends to shape social media in 2017 and practical actions businesses should take to gain advantage from them

In 2016 we saw social media networks introduce many new features including Facebook’s live streaming, Reactions, Instagram Stories and major updates to Snapchat.

When the first social media platforms were launched they soon became more than just a place to chat with friends. Brands jumped on them for marketing purposes, journalists spread news stories, and politicians shared their manifestos and opinions as we saw recently with the Brexit in the UK and the US presidential elections.
#socialmediatrends   #socialmediamarketing   #socialmediamanagement  
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Expert Ecommerce and Portal Development Agency, PureNet, reveals its top 7 Ecommerce Trends for 2017!

We've drawn on our decade of experience delivering solutions to B2C and B2B businesses such as The Royal British Legion, Krispy Kreme, Saddleback, LighterLife and Puzzler and immersion of all aspects of ecommerce to analyse and define its key predictions.
#ecommercewebsite   #ecommercedevelopment   #ecommercetrends  
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