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Brands should prioritize speed and balance presentation with functionality to ensure performance on ‪#mobile and create experiences, to improve customer satisfaction and long-term loyalty. Read our article on #ChainStoreAgeMagazine:
If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, more than 40% of all Cyber Monday sales came from mobile devices. In fact, Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with total U.S. sales from its app doubling from 2013.
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