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Usability Matters Inc.
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#Personas are still a critical part of #marketing, #sales, and #UX. Dale discusses some benefits and tools to maximize their use.
How well do you know your customers? Do you know what technology they’re using? How many kids they have? Their yearly salary? All of these aspects play a huge part in customers purchasing decisions and how they experience your brand. …
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This month, our #UX investigators look at companies going #responsive, venture capital, and how to save your eyes some pain.
We’re all a-buzz this month for the UX Files with so much going on! Brands and retailers begin to think about how Google Glass can be used to connect with customers. The general attitude is that UX must come first, given …
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Terry spoke from a UX perspective on the Wikipedia gender gap on CBC Radio’s Spark. Check it out!
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Check out Nick’s report back from #IxDA in Amsterdam!
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Usability Matters Inc.

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This week we looked at our favourite efforts to bring technology and interfaces into the modern home. What do you think?
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Have them in circles
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6 #mHealth services to think about, and where the industry is going from here.
The mobile and tech industries continue to expand at an unprecedented rate, and over the last ten years, these we’ve seen these advances making headway into healthcare. A combination of telehealth, ehealth, and mobile health (mhealth) mean patients are increasingly …
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Linn recaps #ServicejamTO, where designers solved problems by creating new services in 2 days! 
Global Service Jam is a weekend long event where people come together to use design and problem solving approaches to creating a service! This year Usability Matters sponsored the event, and provided our very own Shannah Segal as a judge. …
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This week we drill down into exactly what we mean when we talk about #usability testing
Do you want to know how products and designs become great? They are tested and trialled. One cost-effective way to do this, without rolling out a limited release or going live with an untested product, is usability testing. Usability testing …
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This month, the UX Files looks at touchscreens and responsive design, and takes a minute to appreciate the little things.
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We were happy to host Service Design Toronto last week with our designers Linn and Michael, where we brushed up on what service design is and how it’s emerging!
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People
Have them in circles
59 people
Craig White's profile photo
Brian Gupton's profile photo
Teun Blijlevens's profile photo
Glenn Teneycke's profile photo
Ivo Maas's profile photo
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416-598-7770
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Address
215 Spadina Ave, suite 550, Toronto, ON M5T2C7
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An Information Architecture and UX Design firm in Toronto.
Introduction
Usability Matters is an information architecture and UX  design firm with a mission to provide a user-centred perspective through interface design, evaluation and leadership.