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UsabilityGeek
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A website’s design has two clear goals. The first, to offer visitors an immersive brand experience and second, making sure that this immersive brand experience holds the potential for future conversions. Any web design that does not fulfill these two basic goals fails in its raison d’etre.
Good web design should focus on the product and brand image, findability, customer preferences and the devices that the website is being accessed on.
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"Using usability metrics, it is possible to observe and quantify the usability of any system irrespective if it is software, hardware, web-based or a mobile application. This is because metrics are based on extensive research and testing by various academics and experts and have withstood the test of time. Moreover, they cover all of the three core elements that constitute the definition of usability: effectiveness, efficiency and satisfaction, thus ensuring an all-round quantification of the usability of the system being tested." ‪#‎usability‬ ‪#‎metrics‬ ‪#‎UX‬ ‪#‎UserExperience‬
Usability metrics quantify the usability of a system in terms of the effectiveness, efficiency and satisfaction with which users perform tasks when using it
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"Given the difficulty of implementing a complete overhaul of an existing application, the importance of a good UI and an intuitive UX cannot be overstated. As these case studies highlight a simple interface, emulating existing user experience and limiting functionality are all key components of good design." ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎MobileUX‬ ‪#‎Mobile‬
An analysis of how the Facebook, Flipboard, Pinterest and Tinder apps have evolved and how this evolution is part of a general UX/UI trend in mobile apps.
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The combination of the HEART framework with the Goals-Signals-Metrics process provides you with analytical solutions for monitoring and improving the user experience. Therefore, the framework complements traditional methods and research tools and offers you ways to measure large-scale user attitude and behaviour. ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎UXMetrics‬
Discusses use of the HEART Framework (Happiness, Engagement, Adoption, Retention, Task Success) with the Goals-Signals-Metrics process to choose UX metrics
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"I believe that there is more to building a great brand and a successful business than just reworking your website’s layout or redoing its SEO details. There’s a very real human side to every business – whether it’s online or offline – that decides whether the business will bloom or go bust." ‪#‎CRO‬ ‪#‎ConversionRateOptimization‬ ‪#‎Conversion‬
Five techniques that add a human and personal element to any website. This delights current customers while improving user experience and conversion rate
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"Jargon need not be a boundary to usability. Used in the correct way, it can actually enhance it. If you are writing about a highly-specialised topic or something that only people who understand the jargon would use, it can help cohesion and speed of understanding, allowing you to provide a highly informative piece of content. If, however, you’re writing for a generic audience with a general level of understanding, perhaps lay off the shop talk." ‪#‎Usability‬ ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎Jargon‬
Jargon can actually enhance usability. It all depends on whether the targeted readership is familiar with the technical terminology being used.
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UsabilityGeek

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The reality is that Apple, Google and Microsoft’s App marketplaces are getting more crowded every day. With so many options and such limited space on users’ phones, an app really has to stand out to create a viable install base. If the app isn’t picked up by enough people, the investments go to waste and the entire mobile marketing strategy is compromised.
So this begs the question: Does your business really need a mobile app? ‪#‎UX‬ ‪#‎Mobile‬ ‪#‎MobileApps‬
Does your business really need a mobile app? We’ve put together a list of 6 guide questions that will help you answer this very important question
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"Designing and developing the needs that surround beacon optimization comes from a contextual understanding of their function and the user’s needs. Yeah, it is kind of a hard one to wrap your brain around. A contextual understanding of a user’s needs is all about anticipation. Asking yourself, as a designer or developer, what a user ought to expect without expecting it, is key in contextual development." ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎BeaconUX‬
A beacon is a device that can send information and alerts to users' mobile device based on user analytics, proximity and indoor navigation in a closed space
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"Very few people outside the realm of design visit a site to admire the creativity found there. Even fewer people are interested in the web development practices that brought it to fruition. Most visitors care about content. They come for information...." ‪#‎content‬ ‪#‎copywriting‬ ‪#‎usability‬ ‪#‎UX‬
Advice on how good content writing combined with optimal use of color, typography, navigation and styling improves the usability of online articles.
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"These realms are opening ways for even more eccentric and unimaginable things, into a future where usability reaches a whole new level." ‪#‎HCI‬ ‪#‎HumanComputerInteraction‬ ‪#‎UX‬
The future of Human Computer Interaction is characterized by an increased reliance on eye tracking, wearable technology, gestures and speech recognition
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"Consistency across all mediums is a branding strategy that should not be overlooked. Developing an understanding of a user’s mental model, that is, what a user will need to use during certain situations, be it mobile or desktop, will ensure a positive user experience through consistency." ‪#‎UX‬ ‪#‎UserExperience‬ ‪#‎Branding‬
Consistency across all mediums is a branding strategy that should not be overlooked as it improves the overall user experience of a desktop or mobile app.
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"When used separately there is a danger that you will either have a large study with too many detailed and non-significant conclusions (when you focus on qualitative) or you will end up having very general conclusions without sufficient context (when you lean towards quantitative)." ‪#‎UX‬ ‪#‎UserExperience‬
Informed UX decisions require both quantitative and qualitative data. This is because quantitative gives you the what while qualitative gives you the why
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Have them in circles
523 people
Alberto Martinez's profile photo
fernanda endelwies's profile photo
Edwin Macharia's profile photo
Mike Romard's profile photo
Alan Smith's profile photo
Marco Dini's profile photo
Asli Ozpehlivan's profile photo
José Santos's profile photo
Aaron Ploessl's profile photo
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Usability & User Experience Blog
Introduction
Usability Geek is a Usability & User Experience (UX) blog that provides practical and useful information. Our readership comes from various fields including those of Usability, User Experience, Human Computer Interaction (HCI) and Information Architecture (IA)