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Ursula Ehrenfeld
Tamer of Tech and Bright Shiny Objects
Tamer of Tech and Bright Shiny Objects

Ursula's posts

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I'm really excited about my latest blog post, because I get to focus on how to get each of you to make more money (and, ok, ok, ok, have more fun at your job!).

A Great Analyst's Best Friends: Skepticism & Wisdom!

The post covers why you should make skepticism your BFF, if you want to be a great analyst, and why understanding the difference between Knowledge, Insight and Wisdom is critical if you want to grow in your career as an Analyst.

There's a great cartoon in the third story, you are absolutely going to love it.

So. If you want to take your career some place great, if I may say so myself, your journey starts with my latest post: A Great Analyst's Best Friends: Skepticism & Wisdom!

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How to Structure a Successful Post

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Search Ranking Factors in 2015

#searchengineoptimization   #seo  

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Hangouts Get An Upgrade
The changes only apply to Hangout Video Calls (HVCs), not Hangouts on Air (HOAs).

h/t +Ronnie Bincer 
Today, we’re introducing a new calling experience for Hangouts on the web that loads more quickly, renders video more sharply, and streamlines the interface so you can focus less on where to click and more on what to say. We’ve been using this new calling experience at Google for a while now. It’s early days, but we hope you like it as much as we do. (Note: This is not available for Google Apps for Work customers.) 

Key changes include:
 • Calls that start faster and stay crisper, with higher quality video
 • A more streamlined and immersive full-screen interface
 • A simpler way to invite friends and family to your calls

If you want to go back to the version of Hangouts you’re used to, visit or click the menu at the top right and choose “Original version.” 

We’ll be rolling out to a small group of users starting today and expanding globally in the days ahead. Keep an eye out and tell us what you think!

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Stop Right There, Buddy. That Social Page IS OURS Now
What would YOU do if the court came along and took your social profile (or page) from you?

h/t +Mike Allton for sharing this one.
Could You Lose Your Social Profiles?

There's an interesting discussion happening now within the undercurrents of the legal systems, in which the idea that your social media profiles have intrinsic value, and therefore should be considered an asset.

If you or your business is facing bankruptcy, that could mean potentially that your debtors would look to seize your social accounts as part of your settlement.

There's some great speculation from +J. Douglas Hoyes of +Hoyes, Michalos & Associates Inc. here about how courts are likely to proceed, but I'm also interested in hearing what you think.

Should someone's personal social media profiles be considered an asset? Under what circumstances?

#SocialMedia   #Business   #Finance  

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Big List of SEO Tips For Switching Your Site To HTTPS

#seo   #seotips  
SEO checklist to preserve your rankings post HTTPS switch from +Cyrus Shepard of +Moz

Make sure every element of your website uses HTTPS, including widgets, java script, CSS files, images and your content delivery network.

Use 301 redirects to point all HTTP URLs to HTTPS. This is a no-brainer to most SEOs, but you'd be surprised how often a 302 (temporary) redirect finds its way to the homepage by accident.

Make sure all canonical tags point to the HTTPS version of the URL.

Use relative URLs whenever possible.

Rewrite hard-coded internal links (as many as is possible) to point to HTTPS. This is superior to pointing to the HTTP version and relying on 301 redirects.

Register the HTTPS version in both Google and Bing Webmaster Tools.

Use the Fetch and Render function in Webmaster Tools (Search Console) to ensure Google can properly crawl and render your site.

Update your sitemaps to reflect the new URLs. Submit the new sitemaps to Webmaster Tools (Search Console).

Leave your old (HTTP) sitemaps in place for 30 days so search engines can crawl and "process" your 301 redirects.

Update your robots.txt file. Add your new sitemaps to the file. Make sure your robots.txt doesn't block any important pages.

If necessary, update your analytics tracking code. Most modern Google Analytics tracking snippets already handle HTTPS, but older code may need a second look.

Implement HTTP Strict Transport Security (HSTS). This response header tells user agents to only access HTTPS pages even when directed to an HTTP page. This eliminates redirects, speeds up response time, and provides extra security.

If you have a disavow file, be sure to transfer over any disavowed URLs into a duplicate file in your new Webmaster Tools (Search Console) profile.

#https #seo

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Operation: Coming Home's Hero Home 11

Nice job, +Lennar Raleigh / Durham - I heard this was one of the best Operation: Coming Home events ever!
Operation: Coming Home's Hero Home 11

Sergeant Kyle Snyder and his family received the keys to their brand new home in Traditions at Wake Forest this morning, a huge honor and absolutely well-deserved by this true American hero. Congratulations!

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21 Internet Marketing Stats That Will Blow Your Mind


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Good Googly Moo
Look how far we've come. But remember, this is just the tip of the iceberg.

We’ve changed a lot over the last 17 years, and today we’re changing things up again...
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Best. Selfie. Ever!

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