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Ursula Ehrenfeld
Works at Divers Alert Network
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Ursula Ehrenfeld

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I'm really excited about my latest blog post, because I get to focus on how to get each of you to make more money (and, ok, ok, ok, have more fun at your job!).

A Great Analyst's Best Friends: Skepticism & Wisdom!

The post covers why you should make skepticism your BFF, if you want to be a great analyst, and why understanding the difference between Knowledge, Insight and Wisdom is critical if you want to grow in your career as an Analyst.

There's a great cartoon in the third story, you are absolutely going to love it.

So. If you want to take your career some place great, if I may say so myself, your journey starts with my latest post: A Great Analyst's Best Friends: Skepticism & Wisdom!
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Search Ranking Factors in 2015

#searchengineoptimization   #seo  
Agung susanto86's profile photoWilliam Louis's profile photo
Happy New Year Ursula... wishing you the best for 2016...... William 
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Stop Right There, Buddy. That Social Page IS OURS Now
What would YOU do if the court came along and took your social profile (or page) from you?

h/t +Mike Allton for sharing this one.
Could You Lose Your Social Profiles?

There's an interesting discussion happening now within the undercurrents of the legal systems, in which the idea that your social media profiles have intrinsic value, and therefore should be considered an asset.

If you or your business is facing bankruptcy, that could mean potentially that your debtors would look to seize your social accounts as part of your settlement.

There's some great speculation from +J. Douglas Hoyes of +Hoyes, Michalos & Associates Inc. here about how courts are likely to proceed, but I'm also interested in hearing what you think.

Should someone's personal social media profiles be considered an asset? Under what circumstances?

#SocialMedia   #Business   #Finance  
Have you ever wondered whether your social media account can be included in your bankruptcy? If it's used for business, it could be considered an asset.
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Mike Allton's profile photoUrsula Ehrenfeld's profile photo
+Mike Allton Happy to do so. This is something we all need to start thinking about, sooner rather than later, me thinks.
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Operation: Coming Home's Hero Home 11

Nice job, +Lennar Raleigh / Durham - I heard this was one of the best Operation: Coming Home events ever!
Operation: Coming Home's Hero Home 11

Sergeant Kyle Snyder and his family received the keys to their brand new home in Traditions at Wake Forest this morning, a huge honor and absolutely well-deserved by this true American hero. Congratulations!
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Good Googly Moo
Look how far we've come. But remember, this is just the tip of the iceberg.

We’ve changed a lot over the last 17 years, and today we’re changing things up again...
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Boaters Warned About Tropical Storm Erika
The Coast Guard is issuing a caution to mariners and recreational boaters in the U.S. Virgin Islands and Puerto Rico as Tropical Storm Erika nears.

#BoaterSafety   #SafetyAtSea  
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The World According to Facebook

#facebook   #humoroftheday  
Ursula Ehrenfeld's profile photoVin Brown's profile photo
Yes it was thanks.  As with all my broadcasts, you can watch the replay anytime.  :-)  
View past shows, schedule for future shows, related graphics and tweets on my Periscope page: Here's the promo image I referred to:
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How to Structure a Successful Post
When you want to develop a successful content marketing strategy, the base of that strategy is, of course, your content. I've found that it's easier to conceptualize what content is needed by using a Pyramid.
Vin Brown's profile photoUrsula Ehrenfeld's profile photoTim Sweeney's profile photo
Hi +Ursula Ehrenfeld and +Vin Brown. When it comes to Pyramids, you're top of mind Vin! :) 
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Hangouts Get An Upgrade
The changes only apply to Hangout Video Calls (HVCs), not Hangouts on Air (HOAs).

h/t +Ronnie Bincer 
Today, we’re introducing a new calling experience for Hangouts on the web that loads more quickly, renders video more sharply, and streamlines the interface so you can focus less on where to click and more on what to say. We’ve been using this new calling experience at Google for a while now. It’s early days, but we hope you like it as much as we do. (Note: This is not available for Google Apps for Work customers.) 

Key changes include:
 • Calls that start faster and stay crisper, with higher quality video
 • A more streamlined and immersive full-screen interface
 • A simpler way to invite friends and family to your calls

If you want to go back to the version of Hangouts you’re used to, visit or click the menu at the top right and choose “Original version.” 

We’ll be rolling out to a small group of users starting today and expanding globally in the days ahead. Keep an eye out and tell us what you think!
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Big List of SEO Tips For Switching Your Site To HTTPS

#seo   #seotips  
SEO checklist to preserve your rankings post HTTPS switch from +Cyrus Shepard of +Moz

Make sure every element of your website uses HTTPS, including widgets, java script, CSS files, images and your content delivery network.

Use 301 redirects to point all HTTP URLs to HTTPS. This is a no-brainer to most SEOs, but you'd be surprised how often a 302 (temporary) redirect finds its way to the homepage by accident.

Make sure all canonical tags point to the HTTPS version of the URL.

Use relative URLs whenever possible.

Rewrite hard-coded internal links (as many as is possible) to point to HTTPS. This is superior to pointing to the HTTP version and relying on 301 redirects.

Register the HTTPS version in both Google and Bing Webmaster Tools.

Use the Fetch and Render function in Webmaster Tools (Search Console) to ensure Google can properly crawl and render your site.

Update your sitemaps to reflect the new URLs. Submit the new sitemaps to Webmaster Tools (Search Console).

Leave your old (HTTP) sitemaps in place for 30 days so search engines can crawl and "process" your 301 redirects.

Update your robots.txt file. Add your new sitemaps to the file. Make sure your robots.txt doesn't block any important pages.

If necessary, update your analytics tracking code. Most modern Google Analytics tracking snippets already handle HTTPS, but older code may need a second look.

Implement HTTP Strict Transport Security (HSTS). This response header tells user agents to only access HTTPS pages even when directed to an HTTP page. This eliminates redirects, speeds up response time, and provides extra security.

If you have a disavow file, be sure to transfer over any disavowed URLs into a duplicate file in your new Webmaster Tools (Search Console) profile.

#https #seo
It’s rare when Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings.
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Ursula Ehrenfeld's profile photoRandy Milanovic's profile photoPepper Oldziey's profile photo
From me too, thanks, so useful in an internal company discussion of important things to do when adding https! +Randy Milanovic
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21 Internet Marketing Stats That Will Blow Your Mind

Peruse through some seriously shocking marketing data and statistics.
Vin Brown's profile photoPepper Oldziey's profile photo
Fascinating indeed +Vin Brown I thought these were a great find!
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Ursula's Collections
Tamer of Tech and Bright Shiny Objects

A day in the life of a Geek-in-Residence:

"I know you're busy, but..."
"What'cha need?"
"I think the Internet crashed."
"The whole thing?"
"Must be. That blue doohickey thing on my desktop just disappeared."
"Just the blue doohickey? What about the orange thingy? Is it gone, too?"
"No, just the blue one."
"Ok, then you didn't take down the entire Internet."
"You sure?"
"Hey, the Internet's back up! How'd you do that?"

Favorite Quotes

The most dangerous phrase in the language is, "We've always done it this way."
- Grace Hopper

You can't touch Awesome while being in the circle of Comfort.
- Chris Brogan

A computer will do what you tell it to do, but that may be much different from what you had in mind.
- Joseph Weizenbaum

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. 
- Bill Gates

Doctors will never use the Internet.
- Anonymous

I would love to change the world, but they won't give me the source code.
- Anonymous

Bragging rights
Worked with physicians and real estate pros for 20+ years...and I can still spell my name. ;)
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Collections Ursula is following
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Digital Marketing Technologist
Business Analytics and Reporting, CRM Planning Implementation and Management, Digital Marketing Strategy, Social Media Management and Optimization, Google+, Hangouts on Air, SEO, Google Glass, WordPress, Digital Signage Systems, Database Design and Administration, Network Administration
  • Divers Alert Network
    Technical Analyst, 2015 - present
  • New Homes and Ideas
    Digital Projects Director, 2014 - present
  • St. James Plantation
    Director of IT, 2004 - 2014
  • WholePerson Technologies, Inc.
    CTO, 1994 - 2004
Contact Information
6 W Colony Place, Durham, NC 27705
Ursula Ehrenfeld's +1's are the things they like, agree with, or want to recommend.
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The DAN Boater travel safety association provides emergency medical services & travel safety resources to recreational boaters, cruisers, an

DAN Boater Travel Safety Association

DAN Boater is a travel safety association that offers emergency medical services and travel safety resources designed for recreational boate

Lennar Wins Big at 2015 Parade of Homes! - New Homes & Ideas

Lennar Raleigh-Durham took home 4 well-deserved awards at the 2015 Parade of Homes of Durham, Orange, and Chatham counties banquet!

Triangle Area Master Planned Communities - New Homes & Ideas Summer ...

Read about Homestead at Heritage's 3 collections of beautiful new homes in Wake Forest, the latest on master planned communities in the Tria

Winmore: New Homes in Chapel Hill - New Homes & Ideas

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Social Media Marketing Society - Social Media Examiner

The Social Media Marketing Society (from Social Media Examiner) is a place where marketers can discover the latest social media marketing te

New Homes in Wake Forest - New Homes & Ideas Spring '15

Read "Outdoor Living: A Love Affair", "King's Glen Custom Crafted New Homes in Wake Forest" plus all-new homes and home builder info for the

Transcribe ALL The Things! Benefits, Strategies, and More

It's an SEO's duty to try to utilise and leverage as many opportunities as possible for clients and employers in order to drive relevant tra

Home Design Trends for 2015 and Beyond - New Homes & Ideas

Find out which 2015 home design trends are here to stay - including kitchens, outdoor living, and bold paint.

How to Get More People to Attend Your Google Hangout |

Do you host Google Hangouts on Air? This article shares five things you can do to bring more live viewers to your Google Hangout on Air.

The right way to use social media in a B2B industry -

December 7-10, 2014. Bonita Springs, FloridaThis December, agency leaders will converge to discuss the latest tools, tactics, and strategies

How to put a village on the map! - Plus Your Business

Here is a case study and step-by-step instructions on how to set up a neighborhood of Google Pages, including getting them active, and onto

Touchdown! Rosetta’s Philae probe lands on comet

ESA’s Rosetta mission has soft-landed its Philae probe on a comet, the first time in history that such an extraordinary feat has been achiev

Your Job Is to Make Google Look Good - SEW

If you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for your SEO st