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Union Street Media
66 followers -
Website and Internet Marketing Solutions
Website and Internet Marketing Solutions

66 followers
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Union Street Media's posts

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Do you send follow-up emails to leads after they submit information on your website? Regardless of where these leads are at in the buying process, one of the best things you can do for yourself is to add their emails to a subscriber list where you can slowly feed them information through occasional email blasts or a strategic drip campaign.

Make sure to create links within each of your outgoing email campaigns so that people are directed to your website when they open your emails and click around.

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Simply creating a website doesn’t mean that it will automatically bring in qualified leads. You have to earn web traffic. After all, how can anyone turn into a lead unless they actually visit your site?

What strategies are integral to your site’s ability to earn sustained web traffic? Let’s dig in:

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When you build a website for your real estate business, it’s tempting to let go of the reigns once it goes live. After all, you just spent a considerable amount of your time and energy building a branded site for your company. Time to move onto the next big thing. “Set it and forget it” like a rotisserie chicken cooker. Right?

Wrong. “If you build it, they will come” only exists in Field of Dreams.

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2015 is officially here, and you still have time to prep your website for a successful year. Here's how: http://bit.ly/1zvUAhj.

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An integrated IDX solution creates crawlable pages for each listing on your site – which could include all of the listings in your MLS. These crawlable pages means that your site has literally thousands of pages that can be seen by major search engines. The more pages you have, the more opportunity you have for your site to rank well in Google and Bing. If done properly (note: not all integrated IDX platforms are created equal), then these crawlable landing pages should contain keywords that are relevant to the market area that your buyers are searching for: keywords like neighborhood name, schools, attractions, etc.

http://bit.ly/180ZHxn

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No one likes a copycat, even when it’s you copying yourself. If you post the same exact content to your Facebook, Twitter, Pinterest, and LInkedIn pages, then you’re probably boring your followers to death. If you post the exact same information to all of your pages, then what’s the benefit for your fans in following all of your pages?

You can still post the same blog posts and articles to each of your social media pages, but take the time to craft different intros and angles on the piece. This strategy gives your articles the maximum amount of exposure without being overly repetitive. Also, take the time to present the same blog posts and articles in different mediums. If you share the text-only version on Facebook, then share an infographic about the piece on Pinterest. This strategy varies your social media appearance and makes things a little more interesting for your followers.

http://bit.ly/1q2yimh

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Mistakes happen. Especially on social media. The obvious first step for your social media strategy should be to prevent these mistakes from happening in the first place, but you should also have a solid strategy to put out social media fires quickly and efficiently.

In this post, we’ll go over some common social media snafus and tell you how to handle them.

http://bit.ly/11OCSJQ

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We’ve been talking about the importance of integrated IDX for Realtors since 2008. Six years later, we’re still coming across sites that do not have integrated IDX and prospective clients who do not understand why it’s important. We felt it was time to revisit what integrated IDX is and why it matters so much to your search engine rankings.

http://bit.ly/180ZHxn

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While it’s a good idea to check industry benchmarks for production goals, it’s better to look at your real estate company’s past performance to set goals for engagement. Take an inventory of your engagement data over the past year. Let’s say, for example, that your company saw an average of two retweets and one reply every week.

With these numbers in mind, you might decide to try to push yourself to three retweets and two replies every week. For engagement goals, it’s a good idea to set a lower goal, an ideal goals, and a reach goal. Using our Twitter example above, that might look like this:

Lower goal: two retweets, one reply per week
Ideal goal: three retweets, two replies per week
Reach goal: four retweets, three replies per week
This tiered approach let’s you more carefully gauge your engagement success.

http://bit.ly/1zJT7Dy

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As you write your posts, think about how each one relates to the others in your queue. If you reference something you wrote about in the past, link to it. If you’re writing a post that you know you’ll talk about again in a few weeks, mention that to your readers.

Got any tips for building a blogging schedule? Let us know in the comments below.

http://bit.ly/1xWL4SG
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