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Underwood Jewelers
Jewelry Store
Today 10AM–5:30PM
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Underwood Jewelers

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We're oval the moon about this ring! (Get it?) #UnderwoodJewelers   #OvalCut   #Diamond   #engagementring   #Jacksonville  
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Underwood Jewelers

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It's a beautiful day in the neighborhood! #diamond   #diamondring   #engagementring   #engaged   #LOVE   #ido   #UnderwoodJewelers   #Since1928   #JacksonvilleFlorida   #Jeweler   #ShopLocal  
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Underwood Jewelers

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Special this month! Sterling Silver & Stainless Blue Topaz & Diamond Bracelet for $145.00!
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Underwood Jewelers

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Word. 
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Trunk shows everywhere!
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Underwood Jewelers

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Woo hoo!!! Google +!
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Underwood Jewelers

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Woo hoo!!! Google +!
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Contact Information
Map of the business location
2044 San Marco Blvd Jacksonville, FL 32207
2044 San Marco BoulevardUSFloridaJacksonville32207
(904) 398-9741underwoodjewelers.com
Jewelry Store, Gift Shop
Jewelry Store
Gift Shop
Jeweler
Jewelry Engraver
Jewelry Repair Service
Watch Repair Service
Watch Store
Today 10AM–5:30PM
Thursday 10AM–5:30PMFriday 10AM–5:30PMSaturday 10AM–5PMSunday ClosedMonday 10AM–5:30PMTuesday 10AM–5:30PMWednesday 10AM–5:30PM
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Review Summary
4.8
23 reviews
5 star
22 reviews
4 star
No reviews
3 star
No reviews
2 star
No reviews
1 star
1 review
"Great people, great selection and great service!"
"The staff and management are all exceptional."
"Which made me feel like I got ripped off on the price"
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John Sparrow's profile photo
John Sparrow
2 weeks ago
Let me start by saying I was referred to Underwood’s on San Marco by 2 individuals because of their great experience and being the top jeweler in the Jacksonville Area. I went there knowing that my request may not be common since I was looking for a morganite stone for an engagement ring, which they didn’t have in stock but went ahead and ordered it for me. I started paying for the stone on a monthly basis, whenever I could. My plan was to pop the question once the stone/ring was paid off. Unfortunately, I was not given the opportunity to put the stone to good use. So I called and spoke with the jeweler that was helping me, to see what my options were. She told me that she spoke to the Vice President and Jewelry Buyer for Underwood’s and that they could not do anything for me since it was a morganite stone. The thing is, I was never told about any fine print when purchasing the stone, nor was I presented anything to read or sign. I’m not saying I would have done anything different, but I would have been nice to know what I was getting into when putting my deposit down. For being such a highly reputable jeweler, I find it unacceptable to be told that I was out of luck and to try to sell it on Facebook. The jeweler even told me to advertise it for less then what they charged me since it wasn’t a popular stone. Which made me feel like I got ripped off on the price… The stone has been in their hands the whole time, I’ve never even touched it. I’m not sure what a $1,000 stone really cost them, but it costs a lot to me. It’s not like I can save the stone and wait for the next time I will need it. It signifies a chapter in my life that I want to move on from… I went to Underwood’s because I wanted a reputable jeweler to help me take the next big step in my life. Well… I fell down and they didn’t help me up! BUYERS BEWARE
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Response from the owner - 2 weeks ago
Mr. Sparrow. I read your review and let me begin by saying that I am sorry that things didn't work out, and you no longer need the morganite gemstone you purchased. We always try to help everyone out when an unfortunate situation like this arises. I'm not sure how we can offer to help at this point. So much time has passed since your purchase that we no longer have the option of returning the gemstone to the dealer, but I have taken the time to reach out to them, and I'm waiting on a return call to see if they will make an exception to their policy. I am open to discussing the situation with you further if you would like to call me at the San Marco location. I will contact you when I hear back from the gemstone dealer with their response. Michael Richards 904-398-9741.
Alexis Padis's profile photo
Alexis Padis
3 months ago
Denise is amazing! She is incredibly knowledgeable, patient, and helpful. I was struggling to make important jewelry/life decisions and she was there to help guide me along the way. Thank you Denise and the whole Underwoods team. You guys are the best!
Response from the owner - 3 months ago
Alexis, Thank you for taking the time to leave us such a great review! We appreciate your business and hope to help you in the future!
Scott Sullivan's profile photo
Scott Sullivan
a month ago
Be far the best jewelry store in Notheast Florida. The staff and management are all exceptional.
Response from the owner - 3 months ago
Scott, Thank you for taking the time to leave us such a great review! We appreciate your business and hope to help you in the future!
anna meshaw's profile photo
anna meshaw
6 months ago
I can't say enough good things about the quality of service you get at Underwoods. Their staff are some of the smartest in the industry - their passion for their work is evident. If you are looking to make an investment in a timeless piece these are the people you want working for you!
Response from the owner - 5 months ago
Anna, Thank you for taking the time to leave us such a great review! We appreciate your business and hope to help you in the future!
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Br Ba
a month ago
I found them on line and am very glad that I did. I highly recommend Melissa. She was extremely helpful and made shopping for a gift for my wife a great experience. I will be back.
Response from the owner - a month ago
Thank you so much for taking the time to leave us such a great review! We truly value your business and look forward to helping you in the future.
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Jason Ho
6 months ago
I have been a repeat customer of Underwood's Jewelers at the San Marco location for the past few years. Their staff has been great to work with and very knowledgable about the products that they sell. I can tell that they appreciate me as a customer as they invest time to help me pick out the right piece as well as answer my questions both in person and over the phone. I will only consider Underwoods when it comes time to shop for jewelry, and I highly recommend them to anybody doing the same.
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Response from the owner - 5 months ago
Jason, Thank you for taking the time to leave us such a great review! We appreciate your business and hope to help you in the future!
Diana Cole's profile photo
Diana Cole
5 months ago
Underwood Jewelers (San Marco Location) should be everyone's one and only choice for purchasing a Rolex timepiece. Their expertise and professionalism simply cannot be duplicated. Not only is the knowledge of diamonds and other fine materials second to none, the personal relationship that is developed is priceless. I would not go anywhere else! Diana Cole, Jacksonville, Florida
Response from the owner - 5 months ago
Diana, Thank you for taking the time to leave us such a great review! We appreciate your business and hope to help you in the future!
Derek Weikart's profile photo
Derek Weikart
5 months ago
Simply the best in service and quality! Michael designed my wife's engagement ring from a picture I showed him online that she liked. Gave him a budget and a few features my wife liked on other rings. He stayed under the budget and custom made a gorgeous ring for us! I'm very grateful and I highly recommend Underwood Jewelers.
Response from the owner - 5 months ago
Derek, Thank you for taking the time to leave us such a great review! We appreciate your business and hope to help you in the future!