#Mobile payments - Reuters' Emma Thomasson says the mobile payment market is now "fiercely competitive and growing," citing moves by Google, Apple, and PayPal to launch products. Big box retailers also recently announced a joint digital wallet service called the Merchant Customer Exchange, or MCX. And it's not just dollars: Crypto-payment group Circle said it would soon launch its first consumer product that it's calling the Skype of payments. Also for what it's worth, we also recently explained why you shouldn't be using cash.
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- Use them to segment your CRM database
- Use them to map your content strategy
- Keep them simple
- Ask to get better data
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