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We're excited to be on +Wade Harman's Relationship Marketing show tomorrow, join us!

+Oli Gardner and +Tia Kelly will be talking to Wade about branding and marketing, the differences between them, plus how certain strategies can affect your relationship building in different ways.
 
Branding & Marketing-Which One Should I Begin First?

Don't forget to check out my sponsors +PicMonkey and +NOD3x, get your learn on with the Nod3x Google Plus account that is totally free here http://goo.gl/hVniiZ

Join +Wade Harman and +Unbounce co-founder +Oli Gardner and Unbounce Social Strategist +Tia Kelly as we talk about the many different options a user has on Google Plus as it relates to their followers.  We have all heard about branding and also marketing, but what's what, and how do we decide which one to start for best results in the relationship marketing process.

Don't forget to join the Relationship Marketing community here http://goo.gl/7Rm7fd

As always, +WadeHarman.com gives you the big data on how relationships are made and what you need to do to cultivate them on Google Plus!

#brandingtips   #marketingtips   #googleplustips   #googleplusmarketing   #googleplusbranding   #relationshipmarketing  
This Hangout On Air is hosted by Wade Harman. The live video broadcast will begin soon.
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Branding or Marketing-Which One Should I Begin First?
Tomorrow, April 24, 1:00 PM
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Found this post by +Volusion via +Morgan Brown:

Following the principle of combining qualitative and quantitative design data to tweak your page for maximum conversions, Volusion ran a test on their landing page and shared the results. 

Their initial approach of simply removing distractions proved to be ineffective—but by using remarketing data and reworking the message to speak to the target demographic, Volusion saw a 48% increase in trial registrations for the new page, with a high trial-to-store conversion rate. 

Takeaway: Trying to optimize one page for all traffic wasn’t leading to notable results. Create different pages that cater to different users based on traffic source.

What kind of results have you seen by using targeted landing pages and ads?
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Great post by +Volusion detailing the importance of combining qualitative and quantitative design data to tweak your page for maximum conversions (plus a case study!): http://bit.ly/1lAVwsX

Their initial approach of simply removing distractions proved to be ineffective—but by using remarketing data and reworking the message to speak to the target demographic, Volusion saw a 48% increase in trial registrations for the new page, with a high trial-to-store conversion rate. 

Takeaway: Trying to optimize one page for all traffic wasn’t leading to notable results. Create different pages that cater to different users based on traffic source.

This is a best practice we recommend when your #design landing pages for your campaigns!

HT +Morgan Brown 
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Increasing your click-through rate is the most important thing you can do in your AdWords campaign.

Not only does it get you more traffic, it actually makes that traffic cheaper. Click-Through Rate (CTR) is the single biggest factor in determining Quality Score, and Quality Score is a direct multiplier in determining your Cost Per Click (CPC).

Here are 3 steps to help you increase your CTR:
Before you can convince people to convert, you have to get them to click. Improve your AdWords click-through rate through smart copywriting and A/B testing.
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This week, you’ve heard about +Andrew Miller of +Your Search Advisor wanting to test geo-specific dynamic landing pages for his client, +Mitchell Homes Inc.(Parts 1 & 2: http://bit.ly/1mjX0ZV & http://bit.ly/1mjX2AR). Here are the results!

After a 2 month test period using landing pages, Andrew's client saw a significant improvement in 3 metrics:

29% lift in Conversion Rate
5% drop in Cost Per Click
31% drop in Cost Per Lead

Not only did Dynamic Text Replacement make this test possible (without building over 100 landing pages), it also validated Andrew’s suspicion that location-specific pages would convert better (huzzah!)

Needless to say, with those results, Andrew's excited to recommend Dynamic Text Replacement to more clients. 

Ready to increase your own #PPC ROI? Start your 30-day trial of Unbounce—the only landing page builder with Dynamic Text Replacement: http://bit.ly/1t6Xma5
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In tomorrow's +KISSmetrics webinar, +Oli Gardner will teach you The 7 Principles of Conversion Centered Design.

Save your spot: http://bit.ly/1hpHDPV
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10 of the Best #UX Infographics: http://bit.ly/RCcO07

via +Usabilla 
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If the interface design and visual design are poorly done, then the rest of it is usually poorly done as well which means it was all done in vain.

I don't care what Facebook has brought to the table with their backend "UX" design. It's still a horribly done front end that I have to painstakingly mangle through.

Windows 8??

Google AdWords??

Had Microsoft actually focused on all the other points of UX design, they would have realized early on the design choice was horrible. Instead they released it and acted stupid as if they didn't know the general public would outcry... Maybe they didn't know which goes back to my initial point that the rest of it was never properly done.
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It’s an all too familiar battle: Marketing vs. Saleshttp://bit.ly/RF1QH4

The sales team is saying that we’re not providing good enough leads, and the marketing team is saying that the sales team isn’t following up correctly. This can lead to a divided culture that pits your marketing team against the sales team.

But no one wins.

Truth is, there shouldn’t be a battle at all. When the sales funnel is working well, everything is in sync. That’s the goal.

Let’s look at how these 8 companies might improve their landing pages and turn things around: http://bit.ly/RF1QH4
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+SalesBlend my exact pain...1 me, 4 sales :p
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Too funny. Check out this real life A/B test found on a hospital bulletin board! Green wins :)

(See the original post on Facebook here: http://on.fb.me/1qQ20Yc)
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Yesterday, you read about +Andrew Miller and his client +Mitchell Homes Inc.(http://bit.ly/1h75nm8). 

Mitchell Homes is based in Richmond but builds homes in several surrounding areas. Andrew’s hypothesis was that targeting their landing pages by search location would increase relevance for the visitor. By customizing the text on the landing page to whatever area the searcher was interested in, they hoped to see an increase in conversions

Before Dynamic Text Replacement, this would have meant building a page for each location.  A lot of work, especially when they’re still validating the hypothesis.

But with Dynamic Text Replacement, Andrew was able to build one landing page whose headlines change dynamically based on the location of the visitor. Prior to the test, visitors were served a static Virginia’s Custom Home Builder Of Choice headline. During the test, if someone searched from Richmond, the page dynamically responded and the headline became Richmond’s Custom Home Builder Of Choice.

What do you think the results of the test were? Find out tomorrow!

Good news: you can take advantage of this great new feature, too! Improve your #PPC with a 30-day trial of Unbounce and Dynamic Text Replacement today: http://bit.ly/1t6Xma5
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Build, Publish & A/B Test Landing Pages Without IT
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Unbounce is a self-serve hosted marketing tool that allows marketers to build, publish and A/B test landing pages without IT. unbounce.com

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To remove the pain felt by marketers that have to rely on internal IT/Software departments in order to get their marketing tasks done. Unbounce lets you build, publish and test your marketing promotion landing pages—no nerds required!

Company Overview
Unbounce was created by six founders with a long history of working together on and off for the last decade—and a passion to build products with the highest User Experience standards. With almost 90 years of experience in software, marketing, product design and user experience combined, we know how to make products that are usable, effective and desirable.
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