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This week, you’ve heard about +Andrew Miller of +Your Search Advisor wanting to test geo-specific dynamic landing pages for his client, +Mitchell Homes Inc.(Parts 1 & 2: http://bit.ly/1mjX0ZV & http://bit.ly/1mjX2AR). Here are the results!

After a 2 month test period using landing pages, Andrew's client saw a significant improvement in 3 metrics:

29% lift in Conversion Rate
5% drop in Cost Per Click
31% drop in Cost Per Lead

Not only did Dynamic Text Replacement make this test possible (without building over 100 landing pages), it also validated Andrew’s suspicion that location-specific pages would convert better (huzzah!)

Needless to say, with those results, Andrew's excited to recommend Dynamic Text Replacement to more clients. 

Ready to increase your own #PPC ROI? Start your 30-day trial of Unbounce—the only landing page builder with Dynamic Text Replacement: http://bit.ly/1t6Xma5
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In tomorrow's +KISSmetrics webinar, +Oli Gardner will teach you The 7 Principles of Conversion Centered Design.

Save your spot: http://bit.ly/1hpHDPV
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Thinking about giving away an iPad to reward your fans just because? Stop! Read this first.

Two things make the difference between a successful giveaway campaign and a flop: education and execution.

"Sweepstakes are not the silver bullet of marketing."

Since many people have never run sweepstakes before, they don’t know what to expect going in and they don’t even bother to set measurable goals to determine how well their promotion performs.

At the very least, set one concrete end goal to strive for with the promotion—like an increase in number of email subscribers, Facebook likes, or revenue.

#giveaway   #sweepstakes   #marketing
Giveaways are everywhere but most marketers have no clue how to run them. Make sure your next giveaway campaign drives both conversions and revenue.
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Absolutely and the priority needs to be relevant interest, rather than just people who want the prize
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Check out this piece of experiential marketing: IKEA knows how to pique consumers' interest by immersing them in the brand.

Similar to what they do in-store, they took a length of Tokyo monorail cars and turned them into colorful living spaces.
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Sometimes spending time in front of the TV can be a good thing—like when you're picking up tips from the coolest marketers on the small screen.

With a new season of  #MadMen right around the corner, +Liesl Barrell took a look at some timeless lessons from the marketing pros—featuring Mad Men's Peggy Olson, Bewitched's Darrin Stephens, Thirtysomething's Elliot Weston, Sex & The City's Samantha Jones and The New Girl's Schmidt. 
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Yesterday, you read about +Andrew Miller and his client +Mitchell Homes Inc.(http://bit.ly/1h75nm8). 

Mitchell Homes is based in Richmond but builds homes in several surrounding areas. Andrew’s hypothesis was that targeting their landing pages by search location would increase relevance for the visitor. By customizing the text on the landing page to whatever area the searcher was interested in, they hoped to see an increase in conversions

Before Dynamic Text Replacement, this would have meant building a page for each location.  A lot of work, especially when they’re still validating the hypothesis.

But with Dynamic Text Replacement, Andrew was able to build one landing page whose headlines change dynamically based on the location of the visitor. Prior to the test, visitors were served a static Virginia’s Custom Home Builder Of Choice headline. During the test, if someone searched from Richmond, the page dynamically responded and the headline became Richmond’s Custom Home Builder Of Choice.

What do you think the results of the test were? Find out tomorrow!

Good news: you can take advantage of this great new feature, too! Improve your #PPC with a 30-day trial of Unbounce and Dynamic Text Replacement today: http://bit.ly/1t6Xma5
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+Your Search Advisor is a PPC agency that gets it. Unbounce customers since 2010, YSA’s focus is on maximizing the ROI of their clients’ PPC campaigns–and not just increasing their ad spend.  

Founded by +Andrew Miller in Richmond, Virginia, the agency has spent the last seven years working with clients that operate locally and nationally. When Andrew presented one of his most tenured clients—custom home builder +Mitchell Homes Inc.—with the idea of testing geo-specific dynamic landing pages, they jumped at the chance. The company’s decision to build targeted landing pages with Unbounce in the first place had already increased their conversions exponentially and reduced their Cost Per Lead by 75%.

Check back tomorrow to see why our new feature, Dynamic Text Replacement, was exactly what Andrew needed to run the new test.

Want to learn more about this awesome new Unbounce feature now? See how dynamically matching keywords on your landing pages can improve your #PPC campaigns: http://bit.ly/1t6Xma5
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Think your site needs CAPTCHA? Actually, it could be killing your conversion rate. Check out these user-friendly alternatives intead: http://bit.ly/1ic2wNh

via +UserTesting 
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I like the honeypot/checkbox ideas too— "The very best solution is one your users never notice." <- True. ^Tia
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Triggering both the emotional and rational parts of the brain is the holy grail of content success: http://bit.ly/1oXgfNj
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+Martynas Gedminas You're right, many times what consumers say they're going to do and what they ACTUALLY do are two different things. We just try to predict as best we can. ^Tia
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“Too many choices can overwhelm us to the point where we choose nothing at all.” Check out these case studies (featuring one that's never been seen before) that reiterate "less is more" when it comes to optimizing your landing page:

#CRO   #conversionrateoptimization   #psychology
The psychology of choice is more complicated than you think. These case studies show that when it comes to conversion rate optimization, less is often more.
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Build, Publish & A/B Test Landing Pages Without IT
Introduction
About
Unbounce is a self-serve hosted marketing tool that allows marketers to build, publish and A/B test landing pages without IT. unbounce.com

Mission
To remove the pain felt by marketers that have to rely on internal IT/Software departments in order to get their marketing tasks done. Unbounce lets you build, publish and test your marketing promotion landing pages—no nerds required!

Company Overview
Unbounce was created by six founders with a long history of working together on and off for the last decade—and a passion to build products with the highest User Experience standards. With almost 90 years of experience in software, marketing, product design and user experience combined, we know how to make products that are usable, effective and desirable.
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1-888-515-9161
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415-375 Water Street Vancouver, BC, Canada V6B 5C6