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We basically need 3-4 backgrounds of London/OR UK City
that will allow us to place a car within so it looks as if the car is naturally in the scene (the angle of the cars is added as a ref image).
We are a London based car hiring service so will be needing images/photography which shows/suggests London OR City based driving.
Please read the notes carefully as they describe the mood/feel/tone we’re generally looking for with our photography. Whilst these contain young people in them, it would also be great to see options without people in so we have more flexibility on the position of the car.
In general, the imagery has a sense of optimism, warmth and connectivity, works well against the bold a striking graphic elements.
Consider more candid, situational 'moments' whereby it feels as if the viewer is part of the scene as opposed to unnatural staged shots.
The photography should feel authentic and relatable for the target audience.
Lens flare and out of focus elements create depth and warmth.
In terms of treatment use full bleed photography that is slightly desaturated where possible for impact.
'3' is the magic number in terms of maximum amounts of people within the shot.
We need several images to be used mainly on our digital platforms
(and potentially printed collateral).