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Tyler Harding
Works at Capital One
Attended University of Nevada
Lives in Dallas, TX
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Tyler Harding

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Google AMP Hotel Listing Carousel Live In Mobile Results
https://goo.gl/wGBSK5
The folks who track the structured data results spotted a new AMP carousel in mobile for hotel listings. Brad Brewer posted in a Google+ thread that Google is now showing AMP carousels for hotel list
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Tyler Harding

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Study sheds new light on Hummingbird

I thought Hummingbird was water under the bridge. But +Neil Patel just published results of an extensive study that yielded a few surprises (at least to me):

1. A Hummingbird-optimized site will outrank a huge link profile.

2. Topical gaps hurt your site authority and rankings, and they're not as obvious as you might think. A topical gap is caused by not mentioning tangential items that people usually think of in conjunction with your subject, such as "gas mileage" and "fuel economy" when the website's subject is "saving money."

3. Deep niche content works best with Hummingbird. (No surprise there.) But beyond that, it's important not to expand your topics unless you've gone in-depth enough to establish authority in your focused main topic.

4. The text on your homepage can be the most important on your website. Neil says the search engines will look at the home page and your About page the most closely to determine your subject focus.

Does anyone else find these things enlightening, as I do?

Read all his findings here:
http://neilpatel.com/2016/11/10/how-google-hummingbird-really-works-what-we-learned-by-analyzing-9-93-million-words-of-content/
#SEO  
Search algorithms are super complicated. Our task as SEOs is to figure them out. It's not easy, especially since Google uses more than 200 ranking factors. And, Google isn't going to just tell us how they rank sites. So, we have to figure it out. How do we figure it out?
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Tyler Harding

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"Our goal is to enable machines to better understand human communication"

With this end in mind, Microsoft has released Concept Graph, a graph built on Probase that contains 5.4M concepts.

You can download the "core version" (which is restricted to IsA relations between entities) right now and give it a spin.

#conceptgraph
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Google says there is no website authority score...
Another point Google's John Mueller made in the hangout from earlier this week at the 42:47 mark was that Google does not have a
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Using AMP? Try our new webpage tester & let us know how you like it!

https://goo.gl/vfLGZa

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While search engines are minimizing the importance of keyword relevance as a ranking signal, you still shouldn’t abandon your keyword research. Roger Montti shares why in this post. 👇
This guide covers how keyword research remains useful, sheds light on misconceptions, and provides a checklist to help you generate traffic and conversion.
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Hotel Rich Cards have the potential to completely change the face of booking in natural search. Schema.org's new release is hotel and hospitality heavy.
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FAQ: All about the Google mobile-first index
https://goo.gl/S63xeg
Here's everything we know about the Google mobile-first index.
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"Annotate with Schema.org structured data"

Pretty basic stuff in this best practices guide on progressive web apps from Google, but nice to see the point covered off.

The guide also recommends, that, "in addition to the Schema.org metadata it can be helpful to add support for Facebook’s Open Graph protocol and Twitter rich cards as well."

In their "Don't" block here, seems like they're kind of stretching to come up with a bullet point. :)

Don't

Don’t forget to include these formats if your existing site supports them.
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Google has a "bunch" of original source detection algorithms, but it doesn't mean your original content will always rank first.
Google's John Mueller said in the webmaster hangout this morning at the 2:40 mark that Google has a
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Google Search Preview Tool to support search live coverage carousel previews - and perhaps more

Sometime in the past couple of days this text has been added to the little-known "Google Search Preview Tool" support page.
https://support.google.com/webmasters/answer/6398748

"You can use the preview tool to validate both your AMP page and structured data markup for the Google live coverage pilot. A successful test with the preview tool should display your content in a block labeled Happening Now. The tool currently does not validate your use of other Google pilot services."

"The live coverage pilot is currently available to a small number of publishers for testing. Refer to the Search live coverage pilot overview for more details on this feature."

I haven't been able to verify that this functionality is live now, but then again I was only able to try this with the structured data and AMP code listed on the "Articles" data type page (http://bit.ly/2a5mvlb). Perhaps there are additional requirements provided to publishers involved in the pilot.

I say the Google Search Preview Tool is "little known" because there's only a link generated to it after you click on the "PREVIEW" link that comes up in the Structured Data Testing Tool when you run preview-eligible code through it (currently, AFAIK, still limited to the data types Recipes and Movies). As per the screenshot, the Preview Tool support page is actually noindex,nofollow.

I'm not entirely sure if this is new, but one way or another the Preview Tool itself now has a number of data types listed in a menu at the top of the Tool page:
* Images
* News
* Shopping
* Videos
* Maps
* Books
* Flights
* Apps

AFAIK none of these are live (I played around with code for News and Videos in the Testing Tool but these, at least, did not generate a "PREVIEW" link as valid Recipe and Movie code finally does.

Will Google eventually support previews for these different data types? One can only suspect so, given the menu (and maybe the Search Preview support page will then be follow'd and linked from an upper level page).

If anyone has seen any of these other previews, I'd love to hear about it!

Finally, in checking this out I discovered that the "Early Access and partner-only features" has a number of menu items that aren't yet active, but that I think we can expect to see in the near future (fairly sure these aren't new, but one way or another they're dead links).
https://developers.google.com/search/pilot/open/

* Carousels
* Data Feeds
* Service Web
* Books

The "Live Coverage" link also returns a 404, but I think this may be an oversight on Google's part simply insofar as they didn't update the menu link.

Live page (200):
https://developers.google.com/search/pilot/open/live-coverage

Linked page (404)
https://developers.google.com/search/pilot/live-coverage/

(Yes, I tried adding "/open/" to each of the linked URLs, but aside from Live Coverage they still 404'd:).

I expect we'll see more information on these phantom preview options and phantom links sometime in the future.

I'm especially curious to see that the "Service Web" pilot relates to - and I wonder if the "Data Feeds" refers to the "Science Datasets" pilot that surfaced a few days ago (http://bit.ly/2dfIljL).
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In today's Whiteboard Friday, Rand discusses how you can best position yourself to take over featured snippets in the SERPs.
Featured snippets are here to stay, and they're proving to be an important goal in the never-ending quest for rankings. In this Whiteboard Friday, Rand explains the 3 types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.
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Tyler's Collections
Education
  • University of Nevada
  • University of San Diego
Links
Work
Skills
SEO, Search Engine Optimization, Local SEO, Product Management, Web Analytics, E-Commerce, Content Marketing, Product Marketing, Online Marketing, Digital Marketing, Internet Marketing, eCommerce, e-Commerce
Employment
  • Capital One
    Digital Product Manager (SEO), 2016 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dallas, TX
I originally rated this place high as we came for drinks, enjoyed the view, and had friendly service... then I went for lunch two days later. A total mess! Took ages to order and to get drinks/appetizers/food, with some never showing up at all. To cap it all off, the waiter dropped a friend's debit card through the pier which the outdoor seating sits on. The wait staff seems to have never worked at a restaurant, as they were extremely incompetent (on that day, not the prior day though). Other than that debacle, the food selection was basic, with many of the few items listed (either from the fryer being broken, and/or them running out of the ingredients in the middle of the day). Prices were way too high ($14 for a hot dog, $16 for a very average burger). Granted this was near their opening, but this place was a total mess. I wanted it to succeed when we first checked it out and dealt with a couple road bumps, but we walked away with a very poor opinion. That opinion persisted after our visit, due to a promise to refund our bill, which never occurred. Got some colorful responses online regarding that claim, from the owner, to top it off. Personally, I cannot recommend.
• • •
Public - in the last week
reviewed in the last week
They charge a "tape fee". Doesn't matter the amount, they tagged on a fee. Even USPS doesn't do that, and I've never seen that at any other UPS location.
Public - a week ago
reviewed a week ago
Mildly disappointed by this Hampton Inn in DC. The location is prime - just minutes from multiple metro stations, close to the White House, and walkable to several major attractions (national mall is a 20 to 25 minute walk). Great front lobby/dining area, too. Unfortunately, we were disappointed by both the size of and the amenities of the guest rooms. The room felt cramped and not well appointed. The beds were comfortable (a little on the firm side). The bathroom was wonky (had plumbing issues occur). Absolutely no views from the guest room windows, and there is a night club in close proximity that pulses bass from 10:00 pm until 2:00 am EVERY night (even Mondays). It's very difficult to ignore, even with ear plugs (room still vibrates). Lastly, I felt that both the variety of choices and the quality of the food for the included breakfast was left a to be desired. If you want the location, it's acceptable. Otherwise, I would look at similar properties in other areas in and around DC.
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Public - 2 months ago
reviewed 2 months ago
1337 reviews
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Public - a month ago
reviewed a month ago
Rooms were spacious and well appointed. The staff was helpful. The initial booking with the hotel, the limited parking options, and the underwhelming breakfast left more to be desired.
Public - 3 months ago
reviewed 3 months ago