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Ty Scheiner
Works at University of Massachusetts Amherst
Attended University of Massachusetts Amherst
Lives in Boston
195 followers|39,870 views


Content that builds trust: Personal, human, relevant & not trying to trick people.
We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.
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Ty Scheiner

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Why the new Discover feature from +Snapchat  could be a game changer. “Content is back in a position of power because it’s become pretty boring looking at baby pictures.” 
Snapchat Discover offers cheaper ads and alternative to Facebook's algorithm-driven media distribution.
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Ty Scheiner

Social Media #SMSports  - 
Love this idea from +XFINITY Sports & +Emmitt Smith on signing 400 fan tweets. Great way to interact w/ fans. #smsports  
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Great advice on recruiting talent using #socialmedia.
Now more than ever before, corporate recruiters are using social media tools to attract, evaluate, target and engage potential hires.
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What tips do you have for creating a good #socialmedia  strategy? 
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Ty Scheiner

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An important habit: Understand What Customers Crave.
Do you want to be more productive on social media? This article shares six social media habits to improve your marketing.
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Visual content continues to be the future in digital marketing. #socialmedia  
Are you wondering what 2015 might look like for social media marketing? If the changes in 2014 are an indicator, there will be a lot more changes in 2015. To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros. Here's what they had to…
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With visual content being so important in your digital strategy, here are some good tips on branding your images. #socialmediatips  
Are you posting images across social networks? This articles shows how to make your social media images align with your brand and catch your audience's eye.
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What kind of #socialmedia party are you throwing for your customers?
Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
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Are you able to track all of your #socialmedia  marketing? 
Your social media posts have been seeing other people. Can you measure the impact of those "dark social" liaisons? Sponsor content by Unified Social.
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Social Media at UMass Athletics
  • University of Massachusetts Amherst
    Director of Social Media Athletics, 2014 - present
  • Brafton
    Social Media Manager, 2013 - 2014
  • Brafton
    Social Media Strategist, 2010 - 2013
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Melbourne - New York - Chicago - Bangkok, Thailand - Mykonos, Greece - Athens, Greece - Santorini, Greece - Amherst, MA

Social Media Manager @ Brafton, UMass alum, world traveler, sports fan, enjoy reading, eating, being active and music.

Bragging rights
Survived jumping out of a plane 14,000 ft in the air!
  • University of Massachusetts Amherst
    Business Management, 2005 - 2009
  • Deakin University
    Business Management, 2007 - 2007
Basic Information
Second time at Elly's and they never disappoint! All of their breakfast meals are fantastic. Make your own skillet's are amazing and the service is fantastic. Will definitely be going back for more!
Food: ExcellentDecor: Very GoodService: Excellent
Public - a year ago
reviewed a year ago
1 review