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Ty Scheiner
Works at University of Massachusetts Amherst
Attended University of Massachusetts Amherst
Lives in Boston
205 followers|41,724 views
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Ty Scheiner

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With the right tools, #socialmedia can be a great resource for collecting customer data. 
How many times have you walked into the same coffee shop to order the same drink on your way to work? If you frequent Starbucks every morning to start your day with a caramel macchiato, the odds are fairly slim you’ll decide one day to drink a tall decaf coffee, black [...]
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Ty Scheiner

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Content is more critical now than ever and it is definitely quality over quantity.
Mashable
We talked to Christie about the evolving marketing landscape, some of Cisco's most innovative campaigns and the role of technology in marketing strategy.
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Ty Scheiner

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An important habit: Understand What Customers Crave.
Do you want to be more productive on social media? This article shares six social media habits to improve your marketing.
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Ty Scheiner

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Visual content continues to be the future in digital marketing. #socialmedia  
Are you wondering what 2015 might look like for social media marketing? If the changes in 2014 are an indicator, there will be a lot more changes in 2015. To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros. Here's what they had to…
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Ty Scheiner

Social Content  - 
 
With visual content being so important in your digital strategy, here are some good tips on branding your images. #socialmediatips  
Are you posting images across social networks? This articles shows how to make your social media images align with your brand and catch your audience's eye.
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Ty Scheiner

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What kind of #socialmedia party are you throwing for your customers?
Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
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Ty Scheiner

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Fun idea from the Seattle Mariners, having a life-size hologram of their team mascot engage fans in their stadium. #sportsbiz  
The Seattle Mariners are already getting geeky this season with LED lights at Safeco Field. Now here comes the hologram. At a new Pepsi Fan Deck near the left field line,… Read More
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Ty Scheiner

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Content that builds trust: Personal, human, relevant & not trying to trick people.
We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.
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Ty Scheiner

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Why the new Discover feature from +Snapchat  could be a game changer. “Content is back in a position of power because it’s become pretty boring looking at baby pictures.” 
Snapchat Discover offers cheaper ads and alternative to Facebook's algorithm-driven media distribution.
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Ty Scheiner

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Some great stats on #socialmedia, #emailmarketing, #contentmarketing  and just online marketing in general!
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Ty Scheiner

Social Media #SMSports  - 
 
Love this idea from +XFINITY Sports & +Emmitt Smith on signing 400 fan tweets. Great way to interact w/ fans. #smsports  
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Ty Scheiner

General Discussion  - 
 
Great advice on recruiting talent using #socialmedia.
Now more than ever before, corporate recruiters are using social media tools to attract, evaluate, target and engage potential hires.
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People
Have him in circles
205 people
Brafton's profile photo
Ally McDougal's profile photo
Casey Camilleri's profile photo
Victor Mbazigwe's profile photo
Kate Davidson's profile photo
Jason Corrigan's profile photo
Darvinder Sawhney's profile photo
Harry Samuelsen's profile photo
Max Adagio's profile photo
Work
Occupation
Social Media at UMass Athletics
Employment
  • University of Massachusetts Amherst
    Director of Social Media Athletics, 2014 - present
  • Brafton
    Social Media Manager, 2013 - 2014
  • Brafton
    Social Media Strategist, 2010 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston
Previously
Melbourne - New York - Chicago - Bangkok, Thailand - Mykonos, Greece - Athens, Greece - Santorini, Greece - Amherst, MA
Story
Introduction

Director of Social Media, Athletics UMass Athletics. Former Social Media Manager @ Brafton, UMass alum, world traveler, & currently going for my MBA. 


Bragging rights
Survived jumping out of a plane 14,000 ft in the air!
Education
  • University of Massachusetts Amherst
    Business Management, 2005 - 2009
  • Deakin University
    Business Management, 2007 - 2007
Basic Information
Gender
Male
Second time at Elly's and they never disappoint! All of their breakfast meals are fantastic. Make your own skillet's are amazing and the service is fantastic. Will definitely be going back for more!
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
1 review
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