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Twenty07
Twenty07 Website Design: Share your message with the world
Twenty07 Website Design: Share your message with the world
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Latest Squarespace website by Twenty07. Pilgrim Bar is an intimate waterfront venue that engages an authentic community through its considered and intuitive approach of salt and fat ‘drinking food’ and concise bar offering. Our kitchen combines traditional methods with modern equipment and seasonal produce to deliver a high quality product. Pilgrim is the ultimate place to laze and graze in comfort
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Video filmed and edited by Twenty07. Michael Infanti is a PGA coach specialising in elite players and short game coaching from the training centre at Narrabeen.

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How to improve your homepage

The home page of your website is most likely the first impression visitors will get of your business. It is important to make it a good first impression, but you also need it to work hard for you. To do this you should include several of the techniques below to help you avoid that dreaded “bounce” rate going up and missed opportunity to convert a visitor into a customer.

Visual Impact

Create visual impact when the visitor first views you home page. The eye will process a page a lot faster than the visitor can read and a clearly laid out page which flows and has some structure to it will aid in retaining a visitors attention. How many pages have you seen with dozens of separate text boxes, headings, graphics, ads and so on. Most visitors want to find what they are looking for quickly and move on from there. Identify your main points, strengths or products and focus on those on your Home page. The visitor needs to clearly understand what you do or offer in a few seconds.

Use images that represent or convey what your business is about, if you can, provide images of your own business and identify them as such. There are plenty of stock photo’s that can be purchased such as Dreamstime and iStock photo

Have your web designer pay particular attention to creating an appealing home page. Also review and asses regularly and change if you are not achieving the desired results.

Navigation Structure

Once you have captured their attention you want them to easily navigate your site. A clear and purposefully navigation structure which with the minimal clicks will get the visitor where they want to go. For example if your site caters for men and women one of the first things you should have is a link to get the visitor into the relevant area for them before presenting them with a large product range. Images that have links should have text describing the image to indicate where they will be taken. Click through text should also be descriptive and ensure that clickable links open pages in the same browser tab tab, only opens a new browser tab when absolutely necessary, to another website for example.

Social Media

This area is becoming increasingly important and you will need to have a social media presence. Your home page should provide links to your social media such as Facebook, Twitter, Youtube and Google+ with the ability to share your content, products and/or services. This also provides visitors a way to stay in touch without having to re-visit your site and also allows you to feed content, promotions, product information through these social media platforms.

This is something that is easily done by placing these very recognised Social Media icons on your homepage. Just ensure they are in a prominent position and I would recommend you put them in the same place on every page if possible.

Contact information

Although increasingly people prefer to do business by email they still like to know where the business is they are dealing with and also know that if needed they can easily contact you. You should include your contact information on your homepage (also provide a more detailed contact page) for the above reason but to also cater for those that want immediate assistance. This could include an email link, phone number and a clear link to your Contact page. If you cater for predominantly local customers or businesses then I would recommend your physical address as well.

Sign up box

If you have a newsletter or offer things like special promotions or events then a mailing list is a great tool for you use in your marketing. Use your home page to gather names and email addresses (only ask for the minimum information needed)  There are quite a few mailing list software programs such as Mailchimp available at a reasonable price which will serve this purpose.

Make the sign up box prominent but not the main focus of your home page, don’t make customers click through to another sign up page and you will be far more likely to see your list of contacts grow.

Final Word

Your homepage is the modern day store front window, make sure it does everything it can to ensure that visitors come inside and become customers. 

If you would like a free quote on a website update, or need a new website contact Twenty07 at support@twenty07.com or fill out our online contact page.
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Search Engine Optimisation

Let me preface this blog with the following: SEO should be part of an overall strategy, not your only or main strategy.

We are often asked here at Twenty07 about Search Engine Optimisation (SEO) and how much time and money should be spent on it. From experience dealing with sole owner businesses and smaller companies where money is always an issue I think several things need to be taken into consideration.

SEO done purely to obtain search engine rankings can lead you down the garden path. Google in particular is very sophisticated in identifying the quality of a website. The basic rule should be always delivering continuous quality content, this will be rewarded organically over time. Websites take a long time to get their ranking and any short cut methods used to do this will, in the long run have a detrimental effect. I have seen advertised and clients use SEO services that churn out content for a site using keywords and phrases. This is pure quantity over quality and although your site may move up the rankings short term and receive an increase in hits your aim should be more target specific.

Objectives

Identifying objectives should be the first job. Objectives such as 

getting subscribers on a mailing list
selling product(s)
increasing Facebook or Twitter followers
building a reputation or audience
Once this is done then a strategy can be put in place, SEO should be part of this but only in terms of ensuring the quality content you produce is optimised for SEO in terms of structure, headings, titles and keywords that are relevant to your content. Your content should not be driven by SEO.

Google and other search engines success is based on delivering the most "matched" content for a specific search term. The more your headings, keywords etc match your content the more your site will be better matched to searches and rewarded with reduced bounce rates, increased time on site and other metrics. If you try to trick the search engines it will become apparent and your site will ultimately be penalised. 

Determine what is best for your particular business or circumstance, over time these objectives may change so you should review and assess. Ensure you have Google Analytics or some other way of gathering data and assessing the effectiveness of your strategy measured against your objectives.
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