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“The idea of building a climate-controlled ferry for our customers right here in Michigan – instead of sending the work elsewhere – really appealed to us,” said Bill Shepler, CEO of Shepler’s. “As a third-generation family business, we’re focused on giving back to the region that has been so good to us.”
A $3.8 million ferry, thought to be the first ever built in Michigan, will soon be under construction at Moran Iron Works in Onaway. Shepler’s Mackinac Island Ferry is investing in the project both to provide customers with the latest in ferry travel and to help bolster the Northeast Michigan economy.
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Our CEO Kelly Rossman-McKinney is one of the only certified crisis communicators in Michigan – so it's no surprise the Detroit Free Press asked for her take on the ongoing crisis in Ann Arbor:

"They have made their situation worse by several decisions that should have been much better thought out," said Kelly Rossman-McKinney, the chief executive of Truscott Rossman, a Lansing based public relations firm.
"This would be a big deal even if Hoke was having a winning season. It really shows that, at least, the football team isn't a well-oiled team. It's clear communications internally in the department are a (mess)."
University of Michigan had mishandled the PR fallout over Brady Hoke decision to leave injured player in game.
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Don't miss the great +Google blog post today on how Todd Scott, Detroit Greenways Coordinator for the Michigan Trails and Greenways Alliance used the free Google Map Maker tool to improve the comprehensiveness and accuracy of Detroit in Google Maps.
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We're excited to welcome Toby Allen to the Truscott Rossman team!
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Vote for Grand Ledge's Joshua W. once per day through May 25! Go Comets!
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BREAKING from the Michigan Jobs & Energy Coalition: HB 5503 and SB 1035, introduced this week, will help out-of-state energy companies line their pockets at the expense of Michigan electric consumers. Learn more and take action at the MJEC's site below!
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Have them in circles
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TR's John Truscott is quoted in this Detroit News piece on the governor's race today.

With just 40 days until Election Day, what's your prediction for the race? 
With his job on the line, confrontation-averse Gov. Snyder is taking on his critics.
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John Truscott on the ongoing mess at U-M: "When the University of Michigan athletic department put out a release in the middle of the night, reporters and editors caught it and weren’t fooled by the “old” trick.  The complete disintegration of the football program was exacerbated by this attempt to hide the concussion story and coaching decisions.  And the digital media folks ate it up – or more accurately, feasted on the athletic department."
When the University of Michigan athletic department put out a release in the middle of the night, reporters and editors caught it and weren’t fooled by the “old” trick. The complete disintegration of the football program was exacerbated by this attempt to hide the concussion story and coaching decisions. And the digital media folks ate it up – or more accurately, feasted on the athletic department.
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We're excited for Gov. +Rick Snyder's Google+ Hangout tonight at 6:30 pm! Are you going to tune in? 
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Cool! Gov. Snyder is using Google+ Hangouts to connect with citizens across the state tonight in a 6:30 p.m. online town hall!

Tune in live at http://www.michigan.gov/townhall 
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Don't miss Gov. +Rick Snyder's online town hall meeting tomorrow at 12:15 pm at www.livestream.com/snyderlive. You can ask a question in advance as www.michigan.gov/townhall or using the #AskGovSnyder hashtag on Twitter - or, if you're old school, by calling 517-335-7858. We love technology in government!
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Being able to enjoy music videos in A.S.L. instead of closed-captioning is important because A.S.L. is its own language, said Keith Wann, 43, from Clearwater, Fla., who hears normally but was born to two deaf parents. Mr. Wann learned sign language before he learned English, and makes his living largely as a comedian for deaf audiences — he calls himself a “deaf person who can hear.”

His break came on YouTube, he said, with a video skit that parodied the difficulties of signing rap music, using the Vanilla Ice song “Ice Ice Baby” as his comedic vehicle. His YouTube channel has had more than 2.4 million views.

“Anything with a video where you can see the sign language, it’s been the best thing for the deaf community,” he said. “It’s a way for us to share our work, whereas before we never could.”
A budding crop of YouTube stars are hand-synching their way to online fame, performing songs like Lady Gaga’s “Bad Romance” using American Sign Language.
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Truscott Rossman is a bipartisan public relations firm with offices in Lansing, Grand Rapids and Detroit. Our founders Kelly Rossman-McKinney and John Truscott have been ranked the No. 1 and No. 2 most effective public relations professionals, respectively, each of the four times MIRS/EPIC-MRA has surveyed state Capitol insiders.

We represent local, statewide, national and international clients and offer a full range of communications services, including issues management, crisis communication, litigation communication, media relations, new media, government affairs, ballot initiatives, community relations and grassroots initiatives. No other Michigan PR firm is better equipped to help you achieve your goals.
Hours
Monday8:00 am–6:00 pm
Tuesday8:00 am–6:00 pm
Wednesday8:00 am–6:00 pm
Thursday8:00 am–6:00 pm
Friday8:00 am–6:00 pm
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