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Trond Lyngbø
Works at MediaCom Norge
Lives in Oslo
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Trond Lyngbø

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Jeg må innrømme at det er litt stas å bli sitert på +Forbes! :-) 
Despite popular opinion, the death of SEO has been greatly exaggerated. However, that doesn’t mean that what was effective in 2006, 2010, or even last year still works today. SEO is a rapidly changing practice - thanks in part to the hundreds of adjustments Google makes every year to its search engine algorithm. Because of [...]
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Ikke mange nordmenn som har klart det, grattis!
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Trond Lyngbø answers your frequently asked questions about mobile SEO and Google's upcoming mobile algorithm change:
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30 Terms Everyone Hiring An SEO Consultant Should Know

Useful resource for SEO consultants.

Thanks +Joshua Steimle!
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Det er ikke alltid like lett å få folk til å forstå forskjellen på back-end og front-end. I slike tilfeller vil dette bildet være nyttig å ha i ermet.

Enkelt og genialt! :-)

#programming   #webdevelopment    #webdesign  
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Hei

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Social Media Search Engine

As the amount social content Google crawls and indexes across platforms continues to grow, having a tool that provides insight into what content is indexed can be valuable. 

Meet Social Searcher

Social Searcher is a free social media search engine that provides indexed social content for Google+, Pinterest, Instagram, Facebook, LinkedIn and Twitter. 

http://www.social-searcher.com/

#socialsearch  
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Google tightens structured data policy, demands marked-up content be visible to users

When Google released revised guidelines for structured data use on Jan. 15, 2015, the company's previous stance that "Google will ignore content that isn't visible to human users" was considerably modified.

Instead, the revised guidelines stated merely that structured data should accurately reflect the content of a given page.

"High-quality structured data must not create a misleading or deceptive experience for search users. It should be an up-to-date and accurate reflection of the topic and content already found on the page, such as text, images, and videos."

Apparently the words "webmaster guidelines" and "nuance" don't belong close to one another, an on March 13, 2015 Google revised the title of the section that spoke about the use machine-readable metadata to include (and, indeed, lead with) "Non-visible data", and re-invoked it's stricture against the markup of non-visible content:

"Typically Google will not display content that isn't visible to the end user. In other words, you generally shouldn't mark up content that is not visible to users. [...] The meta tag should not be used to hide content that is not visible to users in any form, since it might create misleading or deceptive search experience."

There's still some nuance still present in the qualifiers employed - "typically Google will not display...", "you generally shouldn't mark up", "in any form" - but the message is clear:  provide structured data for visible content only.

Exceptions are allowed, but they currently remain so explicitly called out as to underline the point about visible content (in speaking of review best/worst ratings, for example, the guidelines say - as they always have in this latest round - "in general Google will not display content that isn't visible to the end user, but when the best and/or worst ratings aren't present on the page, using meta with bestRating or worstRating is allowed.").

Many webmasters had hoped that the loosening of the guidelines on "invisible markup" meant that Google was going to be more flexible in this regard, and in particular more accepting of JSON-LD-provided data that didn't exist as visible content on a page.  While these revised guidelines don't rule out the provision of such non-visible data, they do indicate that this sort of data provision remains an exception requiring an explicit dispensation from Google.

#structureddata   #google   #visiblecontent   #jsonld  
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Ahhh yes, well, whether you've wanted to notice or not, you've seen the stories as of late -- heard the talk. Another algorithm update is slated to join the Panda-Penguin-Pigeon-et-al. family. Yes, it's Google's Mobilegeddon / Mopocalypse ! And regardless of when it will hit, how hard it will hit, or who it will hit, it's not the worst idea to brush up on some preparedness tips and other bits of advice from our expert columnists. So here you are!

The Advanced SEO’s Guide To Mobilegeddon - http://selnd.com/1GXl5AS

Is Mobile Search More Than Just Being Mobile “Friendly”? - http://selnd.com/1CwQ8P8

Putting “Mobilegeddon” In Perspective - http://selnd.com/1GXl4gi

Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse - http://selnd.com/1GXl4gm

Consider Interstitials When Mobile-Friendly-ing Your Site For Google - http://selnd.com/1CwQa9x

Everything You Need To Know About Google’s New Stance On Mobile - http://selnd.com/1CwQa9r

Run For Your Life, Chicken Little — The Google Mopocalypse Is Coming! - http://selnd.com/1CwQ95q
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Viktig om Google, Mobilsøk og SEO

21. april kommer Google med en ny algoritme. Mobilvennlige nettsider får et fortrinn på Googles søkeresultat på mobile enheter, slik som iPhone.

I dette innlegget forklarer jeg mer om dette, og besvarer mange spørsmål knyttet til det som nå skal skje: http://searchengineland.com/mobile-search-just-mobile-friendly-217905

TL;DR: en mobilvennlig nettside er IKKE godt nok for å rangere godt på mobilsøk. Selv om mange tror det.

Det er mange myter og feilinformasjon om SEO der ute, så derfor tok jeg meg friheten til å komme med noen gode tips og råd.

Håper informasjonen når frem!
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Columnist Trond Lyngbø answers your frequently asked questions about mobile SEO and Google's upcoming mobile algorithm change.
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Hummingbird changed it all

When it first hit in 2013 we were in the formative stages of developing what is now called the CISE Semantic Theme Generator.

Today I'm releasing the iPad snapshots I took at the time. As a background we were using it as a creative tool primarily at that point and hadn't really seriously factored the SEO part into it.

This slideshow series reveals the instantaneous effect that these themesets had during our testing stage when it coincided with the release of Google's Hummingbird update.

In fact, I hounded +Bill Slawski on this very point last year to see if there was anything patent-wise that might be related to the noticeable shift it caused in our favour.

Yet to this day, all I know is that these themesets are being evaluated as having a higher semantic value by Google, especially if the rankings are anything to go by.

The slideshow contains 48 slides. Most relate to the Hummingbird update including our own rankings at Intermart and a small selection of our client's rankings that had previously been optimised.

Some in the latter part reveal recent optimisations including the case of a drainlayer who had just started up his business and had no ranking whatsover and no back links but hit the top 10 in a matter of weeks. I will make some comments on the slides to give a better overview

These revelations confirm the strong message that +David Amerland has been saying regarding semantic search and organic on-page optimisation for the past 18 months or so,  but in this case in a very visual and analytical way

Rich content counts, creative copy engenders good ranking and there's no gaming about it
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Kunder jubler over resultatene vi skaper. Vi premieres for jobbene vi gjør.

I dette innlegget, skrevet av kollega Ruben, kan du lese hvorfor vi lykkes, mens mange andre ikke gjør det.
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12. mars fikk vi enda en bekreftelse på at våre spesialister presterer på et svært høyt nivå. Da årets shortlist i European Search Awards ble presentert, var MediaCom Norge representert med hele 12 bidrag for kunder som IKEA, Danske Bank og Babyshop. Dette betyr at vi er blant de beste i Europa på et av våre …
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US Desktop Search Volume Trend

February saw more negative numbers with a 3.87% decrease, year over year, in desktop search volume. What’s truly amazing is that the number in February wasn’t just lower than 2014, but was lower than 2013 and 2012. That’s right, you have to go back to 2011 until you reach another February where desktop search volume was lower.

Looking at this again from a 10,000 foot view I think you can see just what an impact mobile has had on desktop search.

#search  
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"What are the main differences between Freebase and Wikidata?"

These and other questions about Wikidata in this new, and IMO, very helpful FAQ put together by +Lydia Pintscher.

#wikidata   #freebase  
How is data from Freebase being migrated to Wikidata?[edit]. Google will release the Primary Sources tool to help with data being contributed to Wikidata. The Primary Sources tool will allow participating Wikidata editors to see and merge data into Wikidata. The data will not be simply uploaded ...
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Work
Occupation
Head of SEO at MediaCom Norway & SEO columnist at Search Engine Land.
Skills
Search Engine Optimization (SEO), E-Commerce SEO, Digital Analysis, Conversion Rate Optimization (CRO), Social Media Optimization, Content Marketing Strategy, Web Development, Cisco Routing & Switching (Cisco CCNP).
Employment
  • MediaCom Norge
    Head of SEO, 2014 - present
  • Search Engine Land
    Columnist, 2011 - present
  • Metronet AS
    Senior SEO Strategist, 2011 - 2014
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Head of SEO at MediaCom Norway & SEO columnist at Search Engine Land.
Introduction
Head of SEO at MediaCom Norway & SEO columnist at Search Engine Land.

I can help you integrate SEO with social media, content marketing & other marketing initiatives.

I have more than 10 years of experience specializing in SEO, e-commerce, conversion rate optimization, social media and digital analysis.


Full resume:

My personal website (Norwegian):

My SEO blog (English language):
Bragging rights
I wrote some of most popular SEO columns at Search Engine Land in 2011, 2012, 2013 and 2014. I've been quoted on Forbes.com
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Currently
Oslo
Previously
Oslo, Norway - Bergen, Norway - Askøy, Norway
En av mine favorittsteder når det gjelder tur i marka i kombinasjon med vaffel med brunost og kaffe. Turtips: ta t-banen til Sognsvann, gå til Ullevålseter og fortsett videre til Frognerseter. Der finner du T-bane ca 200 meter unna, som fører deg trygt og raskt tilbake til hvor du måtte ønske. Er du riktig heldig, får du hilse på den hvite hesten som går løs på Ullevålseter. Perfekt for en spasertur på lørdager og søndager.
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En av byens beste restauranter for deg som ønsker asiatisk mat. Høy kvalitet på maten og god service. Det koster, men er verdt det.
Public - in the last week
reviewed in the last week
Perfekt sted for en matbit og en fredagspils med venner. Nydelig på varme sommerdager, men pass på fuglebæsj..
Public - in the last week
reviewed in the last week
Stort og flott senter. Godt utvalg i herreklær og lett å finne frem. Gode parkeringsmuligheter.
Public - in the last week
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53 reviews
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Flott sted for en utepils med venner på en varm sommerdag. Husk solbriller. Trekk for lang ventetid på servering og ventetid for å få betale. Servicenivået kunne vært bedre. Når man må purre på både servering og regningen to ganger på rad på ulike helger, er det rom for forbedring. Ellers supert sted når det er sol og varmt!
Public - in the last week
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En drøm for interiør-interesserte. Her finnes alt fra rimelige pynteting til lamper som koster mer enn en gjennomsnittlig månedslønn. Ligger et par hundre meter fra Nasjonalteateret T-bane.
Public - in the last week
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God og rask service. De var utsolgt for det jeg trengte, men betjeningen fikk tak i det fra en annen butikk og jeg hadde varen hos meg samme dag. Ligger i førsteetasjen på Storo Storsenter, ca midt i senteret.
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