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Trond Lyngbø
Works at Search Engine Land
Lives in Oslo
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Trond Lyngbø

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Some thoughts about leadership and digital transformation

Some top-level managers don’t know what they’re looking at, or what they should be looking for.

When leaders don’t understand the dynamics of customer acquisition or the process of a digital revolution in business that drives their revenue, they may look at numbers in isolation from other related variables and draw wrong or flawed conclusions. That’s dangerous leadership.

Typically, the bigger the organization, the worse the problem.

Full story: http://marketingland.com/business-leaders-know-digital-transformation-179428

#DigitalTransformation #BusinessStrategy #DigitalStrategy #Marketing #Leadership #Business
Columnist Trond Lyngbø notes that in order to thrive in a digital world, business leaders must invest in the digital skills and expertise of their employees.
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Trond Lyngbø

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Before and after.

Til mitt foredrag om SEO og content marketing, har en gammel slager fra Internettet, fått en kreativ makeover: Huleboer-ledelse.

Mitt budskap blir: Same shit, different wrapping. Ledere har for liten detaljkunnskap. Transformerer seg ut av én silo, og inn i tre nye. Lave ambisjoner fører til dårlige resultater. Helheten henger ikke sammen.

En fortsettelse på "Hamsterhjulet", som jeg delte tidligere i uken.

Ikke helt ferdig ennå, men det begynner å nærme seg.

Gleder meg til å presentere for publikum under Epic Content Marketing-konferansen i Oslo Kongressenter nå på torsdag.

Velkommen!

#SEO #ContentMarketing #EpicContentMarketing #DigitalTransformation #Ledelse #Endringsledelse #Markedsføring #Tjuvholmen
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Trond Lyngbø

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My latest on +Search Engine Land.
 
Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one?
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#SEOcafe  starts now over at Twitter. Todays topic is #eCommerceSEO  Join us! :-)
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Trond Lyngbø

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NYHET: +Google Norway AS vil nå gi en cut av Adwords-omsetningen i Norge til nettsteder som rangerer på det organiske søkeresultatet.

"-Rett og rimelig at nettstedseierne, som faktisk gjør det mulig for Google å tjene pengene sine, faktisk får betalt for jobben", sier +Jan Grønbech.

I stedet for å betale skatt til staten, gir Google pengene direkte til dem som faktisk fortjener det.

#SEO #markedsføring #Forretningsutvikling

Redigert: Dette var en aprilspøk. Beklager, Jan! :-)
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Aprilsnarr :-)
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My latest column on +Search Engine Land.
Hope you like it! :-)
 
SEO is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Trond Lyngbø lays out his process for doing just that:
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+SEMrush saves the day!

A special thanks go to +Olga Andrienko, +Elizaveta Perstneva and +Anastasia Sidko. You are kind and supportive, and boost people up! :-)
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Awww, thank you so much, Trond! :) Happy to hear! 
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Trond Lyngbø

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Det du forteller på nettstedet ditt må vinne gjenklang

Uttrykkene og begrepene brukerne skriver inn i søkefeltet på Google gir verdifull innsikt i hva folk er opptatt av, hvilke problemer de står overfor, og hvordan de søker å løse dem.

Med systematisk kartlegging av søkeorddata, kan du få god innsikt i hva folk er ute etter når de havner på nettstedet ditt.

- Hva plager dem?
- Hva drømmer de om?
- Hva slags engstelser eller bekymringer prøver de å overkomme?
- Hvilke løsninger er de på utkikk etter?

Denne informasjonen er gull verdt!

Les hele bloggposten min hvor jeg forklarer hvordan #SEO er viktig i #innholdsmarkedsføring i dagens rykende ferske bloggpost: https://searchplanet.no/seo-tips/derfor-bor-innholdsmarkedsforing-bygges-pa-solid-seo-fundament/
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Nettstedet ditt har bare noen få sekunder på å fange besøkendes interesse. Hvis det ikke gjør det, forsvinner de. Kanskje for alltid. Du kan bare tiltrekke deg folks oppmerksomhet hvis du forstår hvordan de tenker og hva de er ute etter. Det du forteller på nettstedet ditt må vinne gjenklang.
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Soon, you’ll be able to assign an attribution model for each conversion type you’ve set up in #AdWords.

Exciting news, indeed.
Data-driven attribution will be among the models available for high-volume conversion types.
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Lave ambisjoner og manglende kontroll hos innholdsprodusenter og byråer, er tema i min SEO-spalte nr. 49 hos +Search Engine Land.

#SEO #ContentMarketing #Markedsføring
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Columnist Trond Lyngbø explains some of the major mistakes that content marketers make in discounting SEO input. Is your company committing one?
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I believe that web statistics is a great way to reveal symptoms. But if one wants to know what readers really are experiencing while reading the content, one should combine analytics with some user research. Don't you agree +Trond Lyngbø​
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Trond Lyngbø

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My latest SEO and Content Marketing column is live over at +Search Engine Land.

I hope you like it! :-)

#ContentMarketing   #ContentStrategy   #SEO   #KeywordResearch   #ContentPlanning   #ContentWriting   #MarketingTips  
Many business owners see SEO and content marketing as separate, but solid keyword research can and should be used to inform your content marketing strategy.
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Being a part of such a great team makes me proud every day! +Search Engine Land & +Marketing Land #SEO
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In their circles
927 people
Have them in circles
2,119 people
Sam Lee's profile photo
Bisnis Indonesia's profile photo
Jonathan Schikowski's profile photo
Sivaram Appathurai's profile photo
Anastasia Koltai's profile photo
Sally Sue Ember's profile photo
Kjetil Guldbakke's profile photo
Гелена Боброва's profile photo
Sandra Wiborg's profile photo
Work
Occupation
SEO consultant and founder of Search Planet, and SEO columnist at Search Engine Land.
Skills
Search Engine Optimization (SEO), E-Commerce SEO, Digital Analysis, Conversion Rate Optimization (CRO), Social Media Optimization, Content Marketing Strategy, Web Development, Cisco Routing & Switching (Cisco CCNP).
Employment
  • Search Engine Land
    Columnist, 2011 - present
  • MediaCom Norge
    Head of SEO, 2014 - 2015
  • Metronet AS
    Senior SEO Strategist, 2011 - 2014
  • Search Planet AS
    SEO consultant / Founder, 2015 - present
    SEO consultant and founder. Delivering premium SEO services for the enterprise market. I specialize in e-commerce SEO and omni-channel retailing.
Contact Information
Work
Phone
(+47) 464 44 999
Email
Address
Tjuvholmen Allé 3, 0252 Oslo
Story
Tagline
SEO Consultant & founder at Search Planet AS, and SEO columnist at Search Engine Land. Co-author of Google It: Total Information Awareness.
Introduction
Trond Lyngbø is an SEO consultant & founder of Search Planet, and SEO columnist at Search Engine Land.

He has over 10 years of experience specializing in SEO, e-commerce, conversion rate optimization and digital strategy.


Full resume:

Blog (personal):

Search Planet (work):
Bragging rights
I wrote some of most popular SEO columns at Search Engine Land in 2011, 2012, 2013, 2014 and 2015. I've been quoted on Forbes.com
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Oslo
Previously
Oslo, Norway - Bergen, Norway - Askøy, Norway