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Trond Lyngbø
Works at Search Engine Land
Lives in Oslo
2,104 followers|671,782 views
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Trond Lyngbø

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#SEOcafe  starts now over at Twitter. Todays topic is #eCommerceSEO  Join us! :-)
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Trond Lyngbø

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My latest SEO and Content Marketing column is live over at +Search Engine Land.

I hope you like it! :-)

#ContentMarketing   #ContentStrategy   #SEO   #KeywordResearch   #ContentPlanning   #ContentWriting   #MarketingTips  
Many business owners see SEO and content marketing as separate, but solid keyword research can and should be used to inform your content marketing strategy.
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Being a part of such a great team makes me proud every day! +Search Engine Land & +Marketing Land #SEO
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Trond Lyngbø argues that a solid SEO strategy is critical to the success of any e-commerce website. Here's why:
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Content marketing is not paid content disguised as editorial content

The crucial concept behind effective content marketing is to tell stories that people find interesting.

Your content should not be perceived as “marketing” or “selling.”

You’ll sell more by NOT selling!

While your content is designed to eventually develop awareness, close sales and create advocacy for your brand, it should stay focused on helping, creating value for customers, and meeting their needs.

This way more people will find your content, giving you wider reach and impact.

Your content marketing strategy helps differentiate you from the crowd.

Full story --> http://searchengineland.com/content-marketing-seo-bigger-picture-219796

#contentmarketing #seo #contentstrategy
Working to integrate your SEO and content marketing efforts? Columnist Trond Lyngbø discusses the benefits and challenges of marrying these two disciplines and explains how to succeed.
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Trond Lyngbø

Teknologi og IT  - 
 
Gull for annonsørene og Facebook. Men, hvordan vil mannen i gaten reagere? Bensin på bålet i blokkerings- og cookie-leiren?

"Starting next month, the millions of Facebook “Like” and “Share” buttons that publishers have added to their pages and mobile apps will start funneling data on people’s Web browsing habits into the company’s ad targeting systems."
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34% i aldersgruppen 25-34 år, som bruker IPhone, blokkerer.
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Trond Lyngbø

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NYHET: +Google Norway AS vil nå gi en cut av Adwords-omsetningen i Norge til nettsteder som rangerer på det organiske søkeresultatet.

"-Rett og rimelig at nettstedseierne, som faktisk gjør det mulig for Google å tjene pengene sine, faktisk får betalt for jobben", sier +Jan Grønbech.

I stedet for å betale skatt til staten, gir Google pengene direkte til dem som faktisk fortjener det.

#SEO #markedsføring #Forretningsutvikling

Redigert: Dette var en aprilspøk. Beklager, Jan! :-)
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Aprilsnarr :-)
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My latest column on +Search Engine Land.
Hope you like it! :-)
 
SEO is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Trond Lyngbø lays out his process for doing just that:
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+SEMrush saves the day!

A special thanks go to +Olga Andrienko, +Elizaveta Perstneva and +Anastasia Sidko. You are kind and supportive, and boost people up! :-)
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Awww, thank you so much, Trond! :) Happy to hear! 
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My latest on +Search Engine Land
 
What is omni-channel marketing, and why does it matter? Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy:
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My latest on +Search Engine Land.
Columnist Trond Lyngbø argues that a solid search engine optimization (SEO) strategy is critical to the success of any e-commerce website. Here's why.
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#SEO humor :-)
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People
In their circles
929 people
Have them in circles
2,104 people
Kjetil Guldbakke's profile photo
Sync Fab's profile photo
Ben Boykin's profile photo
Sam Lee's profile photo
Adam Post's profile photo
PocktGames's profile photo
Erik Pedersen's profile photo
Jonathan Schikowski's profile photo
Øyvind Lasse Høysæter's profile photo
Work
Occupation
SEO consultant and founder of Search Planet, and SEO columnist at Search Engine Land.
Skills
Search Engine Optimization (SEO), E-Commerce SEO, Digital Analysis, Conversion Rate Optimization (CRO), Social Media Optimization, Content Marketing Strategy, Web Development, Cisco Routing & Switching (Cisco CCNP).
Employment
  • Search Engine Land
    Columnist, 2011 - present
  • MediaCom Norge
    Head of SEO, 2014 - 2015
  • Metronet AS
    Senior SEO Strategist, 2011 - 2014
  • Search Planet AS
    SEO consultant / Founder, 2015 - present
    SEO consultant and founder. Delivering premium SEO services for the enterprise market. I specialize in e-commerce SEO and omni-channel retailing.
Contact Information
Work
Phone
(+47) 464 44 999
Email
Story
Tagline
SEO consultant & founder of Search Planet & SEO columnist at Search Engine Land.
Introduction
Trond Lyngbø is an SEO consultant & founder of Search Planet, and SEO columnist at Search Engine Land.

He has over 10 years of experience specializing in SEO, e-commerce, conversion rate optimization and digital strategy.


Full resume:

Blog (personal):

Search Planet (work):
Bragging rights
I wrote some of most popular SEO columns at Search Engine Land in 2011, 2012, 2013 and 2014. I've been quoted on Forbes.com
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Oslo
Previously
Oslo, Norway - Bergen, Norway - Askøy, Norway
Godt utvalg av dingser og tilbehør til Apple-produkter. En av de bedre på bærevesker i Oslo? Hyggelig betjening og alltid nok folk på jobb til at man får rask og god hjelp. Mitt foretrukne sted å handle tilbehør. Anbefales.
Public - in the last week
reviewed in the last week
God på nudler, men ikke så aller verst sushi heller. Jeg havner der på impuls i forbindelse met et kinobesøk på Ringen Kino, og ble imponert over maten. God på smak, riktig konsistens på både nudler og grønnsaker, og rask service. Her går jeg gjerne igjen.
Public - in the last week
reviewed in the last week
Liten lokal varehanden med masse forskjellig annet å by på også. Jeg ferierte mye i Herand da jeg var yngre, og har mange gode minner fra området, og butikken.
Public - 3 weeks ago
reviewed 3 weeks ago
Like ved Sognsvann T-banestasjon ligger Sognsvann, et lite vann med grusvei rundt. Idéelt til jogging eller tur-date. Lengden på turen rundt vannet er 3 258 meter. Fra Sognsvann kan man også gå direkte ut i marka, med Ullevålseter som nærmeste stopp på turen. Man kan gå videre til Frognerseter og andre destinasjoner, på grusveier, ved å følge de merkede løypene. På sommeren selges det kioskvarer, som is og brus, i kiosken. Det er stor gratis kommunal parkeringsplass. Ha en fin tur! :-)
• • •
Public - 3 weeks ago
reviewed 3 weeks ago
64 reviews
Map
Map
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Rasteplassen er i seg selv ikke så unik, men men i nærheten finner man sti ned til flotte svaberg som er godt egnet til bading og sommersysler. Anbefalt.
Public - 3 weeks ago
reviewed 3 weeks ago
Flott og rolig sted å feriere. Fiskevann med ørret like nedenfor og elv med laks i gåavstand. Mange flotte turmuligheter i nærheten og en liten kjøretur unna Folgefonna, en populær destinasjon for ski-entusiaster på vestlandet.
Public - 3 weeks ago
reviewed 3 weeks ago
Oversiktlig og ryddig butikk med det du trenger av matvarer. Sentral plassering og tidvis mye folk i butikken, til tross, er det sjelden noe å utsette på vareutvalg eller service. Jeg liker spesielt at man kan velge selvbetjent kasse, hvor man kan scanne varene selv, og unngå kø på travle dager med mye folk. En av mine favorittbutikker når jeg skal handle matvarer i sentrum.
Public - a month ago
reviewed a month ago