6:00 pm - Doors open for food, beer & networking
6:45 pm - Begin the UnConference!
7:00 pm - UnConference session 1
7:30 pm - UnConference session 2
8:00 pm - The Customer Zoom Tool with Aaron Eden, Moves the Needle
Main speaker: The Customer Zoom Tool with Aaron Eden
One of the biggest challenges facing startups (and large enterprise teams) is startling: They don’t get specific enough about their target customer which ensures that they can’t solve a big and important problem for anyone.
Large companies got large by creating value for lots of customers -- thousands if not millions depending on the business model. But they didn't start that way.
All big businesses started small by definition. And when small, they succeeded when they discovered new value they could create for a targeted audience who shared a common pain or passion. This is exactly the same process a startup entrepreneur must follow to be successful.
As a startup or an enterprise, you need to practice focused value discovery.
In this session, learn how to Zoom into narrowly defined customer segments in order to find new opportunities; in other words how to start small to go big.
Aaron will introduce the Customer Zoom tool and discuss:
- How to define and prioritize Customer Zooms
- How to hypothesize, test and validate Customer Zooms
- Enterprise Case Studies
Participants will leave ready to go to work and as an added bonus, will receive the Moves the Needle Customer Zoom tool to help define their market segments.
About Aaron Eden
For more than 15 years, Aaron has utilized his passion for innovation, entrepreneurship and product management to start over 10 small businesses in industries ranging from information technology, real estate, online continuing education, family entertainment and business consulting.
Additionally, he has a broad background focused on business intelligence and product management in the public, private and government sectors.
About the UnConference
Every month we have an UnConference with Lean Startup Circle members sharing their knowledge in open spaces. We've had sessions such as:
- Laura Klein, author of UX for Lean Startups - Q&A
- David Bland, Principle Advisor at Neo - What do I do with this custdev data?
- Gagan Biyani & Morgan Springer, founders of Sprig - Q&A
- Alex Cowan, author of Starting a Tech Business - Storyboarding
- Mair Dundon, UX Facilitator at QuietAction - Self Persona Workshop
- Jacob Esparza, CEO of Making Friends - Lessons Learned from Steve Blank's Lean Launch Pad
Anyone can pitch a session to:
- Share their knowledge
- Discuss a topic
- Ask for help
- NO PITCHES OR SOLICITATIONS!
Book giveaway sponsored by: O'Reily Media
Beer, (real non-pizza based) food, and a good hang with great people is included thanks to the price tag. After expenses, extra proceeds go to building out LeanStartupCircle.com for the community.