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Trish Carey
Works at Portland State University Center for Executive & Professional Education (CEPE)
Attended Linfield, Univeristy of Portland, PSU
Lived in Portland
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Trish Carey

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Trish Carey

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Does Portland do #beer better? Why don't you find out! Join our Memorial Day tour of local breweries, distilleries and hop facilities in #PDX: http://bit.ly/SMNRBREW #BCB
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Trish Carey

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Local SEO gets a boost with Google location pages

Google has announced support for "location pages":  contact and other key local business and organization pages, where precise information about things like store hours and business departments are provided to Google using schema.org.

In the footsteps of Google's earlier support of business contact phone numbers and music tour date information, the examples for location pages suggest that Google is expanding JSON-LD, as each of the examples shows JSON-LD alongside microdata and RDFa code examples.

#schemaorg   #jsonld   #localseo  
Google's location pages for local businesses and organizations allows webmasters to provide contact information with schema.org markup.
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New Twitter Profile Design Coming: Impression Loss Inevitable

Twitter is rolling out a new profile design with a bigger header image (feels a bit like Facebook), and also the ability to pin tweets at the top of your timeline. It also has tweets with decisively bigger size than the current setup. 

While I like the overall aesthetic, my second impulse was about the impending loss of impression volume we'll get organically if this tweet size moves over to the main timeline. These bigger tweets mean we'll likely see less of them when we browse our timeline before experiencing fatigue, and also that advertisers will be able to hold our attention for longer as their tweets inevitably get more mindshare where they're held at the top of the timeline - both because they're larger and because we will see net less tweets. 

This should be no surprise, as Twitter is a public company and it's in their best interest to increase ad revenue. But clearly, this is yet another sign that we should be finding ways to own our traffic through blogging and email - because secondary channels like Facebook and Twitter can always be (somewhat) taken away from us.

See the full post: https://blog.twitter.com/2014/coming-soon-a-whole-new-you-in-your-twitter-profile  
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Why Great Marketers Must Be Great Skeptics

My latest slide deck: http://bit.ly/mozskeptics includes some never-before-shared results of SEO tests we've done (including one on Google+), alongside a framework for thinking about testing and optimization.
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You said you wanted a learning opportunity. So join our 2014 SoMe Forum! Hear renowned industry analyst +Brian Solis, our 2014 SoMe Awards Hall of Fame recipient.  Learn from +Pamela Slim, award-winning author, business coach and speaker and best known for Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur.
See Emmy award winner Billie Goldman discuss her work on social movies  including The Beauty Inside and The Power Inside. 
Buy your tickets now!
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Have her in circles
342 people
Keira Phifer's profile photo
Joe Snell's profile photo
Joe Smith's profile photo
Kristine Schachinger's profile photo
Kade Hoff's profile photo
Work
Occupation
Marketing
Employment
  • Portland State University Center for Executive & Professional Education (CEPE)
    Assistant Director, Digital Strategies, 2010 - present
  • GTS
    Marketing Manager, 2005 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Portland - Portland, Paris, London
Story
Tagline
Digital marketing professional
Introduction
I have over 19 years of marketing experience, starting in the commercial real estate industry, moving into software, and currently working in professional education. As a digital strategist, I've helped my clients/company with strategies to define their goals in clear, concise language, determine the most effective steps to accomplish those goals, and then implement a measurable plan of action. I am currently working with Portland State University’s Professional Development Center where I am responsible for the overall marketing plan, with a special focus on digital marketing and social media. Highly passionate about digital marketing and communications with expertise in how community & social media is evolving. I understand the importance between balancing business needs while helping customer and clients, connecting brand to community. Highly competent in thoughtfully leveraging research insights to employ strategies and tactics that drive favorable results, optimizing, enabling innovation. With a background in software, moving to digital marketing, I understand the technical side of a product, with the ability to translate that to a client side need and understanding.
Education
  • Linfield, Univeristy of Portland, PSU
    Business, marketing, communications
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Gender
Female