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How Important is Local SEO ?

 Search Engine Optimization,(SEO) is a diverse and dynamic topic in itself. An important component of SEO that small businesses should not overlook is that of local SEO. Local SEO is defined as a specialized kind of online marketing that increases the visibility for businesses in terms of ranking for keywords that are geographically related. It becomes more challenging for businesses to optimize their local SEO when they are targeting multiple locations, such as those serving the entire country instead of a particular city or state/province.

Local SEO matters because search engines such as Google factor in location data when displaying search results. Also, when people search for a business online, they typically include a location keyword along with the type of company they are looking for. This is where local SEO comes into play. The first way that this can be done for your website is through creating location specific pages within the site. Creating content that is optimized specifically for each location you serve using individualized pages/URLs is the way to go.

According to Google’s Head of Web Spam, Matt Cutts, each location should get its own URL, and each page and corresponding URL should be included in your website’s sitemap to help search engines like Google index the content. With that said, it’s important that each location-specific page is unique to itself, in that the information isn’t identical to the other location pages with just the location keywords swapped out. This is not only to avoid duplicate content penalties but to also provide a more relevant and targeted experience for consumers using your website.

Submitting all the locations you serve to Google Places is also important for local SEO, as Google search engine users will be able to identify your company if they are looking for something in a specific area. And, since the Places listing is also tied to the associated Google+ account, an opportunity is created to even further expand your brand’s online presence for each location separately.

With the individualized approach to local SEO, you will be better able to tell how locations are performing separately from others in terms of rankings, traffic, and goal completions found through the page’s analytics. Local SEO will also help consumers find your company from various locations through the use of the geographically-related keywords. can help your business be found using general and local SEO in combination with an effective website on an affordable monthly payment plan.
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Everyone should be instituting this !
Google is now showing short sentiment-based snippets on Google Place pages to describe the businesses at those places taken from reviews, as described in a Google Patent granted this week.
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From the mom and pop coffee shop to the small bookstore just down the street, people enjoy the personal interactions and convenience small businesses offer. However, small business success requires a strategic balance between face-to-face interactions and the convenience of consumer-focused technology. 

A recent survey about interactions between consumers and small businesses found that more than 8 out of 10 consumers said it's important that a small business is customer-focused and provides personal, face-to-face interaction with its customers. Respondents also wanted a small business to be local, convenient and reliable.  Here are some tips to give your small business on edge on the competition.

Grow online: To account for consumers' desire for personal relationships, small businesses should have a big presence on the Internet, but only 41 percent of small businesses surveyed even had a website. Those without a website said they didn't see the need for one, or the cost of designing and maintaining a site was a barrier.

On the other hand, 83 percent of consumers who responded said having a website and use of social media is important to their consideration and choice of a small business. 

"Small businesses have historically relied on face-to-face relationships to grow and differentiate themselves, but today's consumers are demanding that these relationships extend into 'e-Main Street'," said David Brown, president, chairman and CEO of "Our survey found a significant disconnect between how small businesses decision-makers think they are delivering on customers' expectations versus the reality of consumers' perceptions. The good news is small businesses are starting to realize the web's untapped potential to reach consumers who are eager for online engagement."

Stay in touch: Everyone knows how important it is to stay in touch with friends. If you're a small business owner, don't forget to stay in touch with your customers so they won't forget about you.

Use social media sites, such as Facebook and Twitter, along with email to notify your customers about special promotions or to just remind them about the great benefits you offer.

While it's easy to blast an email to every customer or post an endless stream of cute pictures on Facebook, it's important to not overwhelm or annoy them with too much of a good thing. Keep your messages consistent, concise and professional. 

If you're not sure how to get started, the Internet offers a lot of resources about how to successfully set up your online presence and use Google, Facebook and Twitter to market and grow your business online. You can also find information online

Provide personal service: Set your business apart by giving every customer the personal interaction and convenience they crave. Simply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales.

Make sure every employee understands the value in talking to customers and tracking feedback.
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Triumph comes to Greensboro !
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 Know an organization that wants to raise funds ? New To You Estate Jewelry can help you raise money !
Estate Jewelry in NC (336) 226-7400 New To You Jewelry 
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Get ready to learn about the competition !
A tech war has raged in China, and a winner seems ready to emerge. It's Tencent--a controversial, $139 billion company with nearly a billion users...
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Although you probably were not affected...
A look at which companies have issued a security patch to fix the Heartbleed bug.
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4 Tips For Business Citation Building

The online visibility of your business relies in part on citations.

Examples of a business citation are your online Yellow-Pages directory listing, or a business listing on your local Chamber of Commerce website.  Your social media sites also have references of your business NAP, and those are also citations.


These citations are important for local marketing because they are a verification element search engines use to confirm the facts about your business and exactly where it’s located.  The more qualified data search engines have about your business, the more they will trust your business data. Likewise, when search engines see the continuity of not just your business NAP, but also of your keyword usage and descriptive wording throughout the internet – that trust can grow exponentially.  It is at this tipping point that citation building starts to really pay off.

Top 4 Tips For Local Citation Building:
1) Be 100% consistent with the wording of your business name
2) Use your local phone number as the primary contact.  Use a toll-free (if you have one) secondary.  When only one choice is available, stick with the local.
3) Never (stress never) use a call tracking # for any local internet marketing (never)
4) Make sure to use your complete address including suite or unit number if it applies. 

We'll be happy to check your citations for your business. 
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Greensboro, NC
Internet Marketing Service, Web Hosting CompanyToday Closed
Monday 9:00 am – 4:30 pmTuesday 9:00 am – 4:30 pmWednesday 9:00 am – 4:30 pmThursday 9:00 am – 4:30 pmFriday ClosedSaturday ClosedSunday Closed
Triad Internet Marketing is operated by Terry Power to help businesses to compete successfully using the latest Internet techniques. Free consultations are always offered.

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reviewed 5 months ago
If your business needs to et more clients, these guys will get them for you. At half some others charge !
The Hampton Inn & Suites is a fairly new place in town but has quickly become a premiere hotel facility. Great service, great breakfast and great personnel make it a truly wonderful place to stay. You'll be glad you tried this place and it's convenience to I-40 can't be beat ! I highly recommend it for your next trip to Greensboro.
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