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Travis Van Slooten
Works at Whitespark
Attended Augsburg College
Lives in Minneapolis, MN
745 followers|29,785 views
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Travis Van Slooten

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5300 Alpine Dr #100, Ramsey, MN 55303
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Travis Van Slooten

☛ Local Website/Pages  - 
 
Will our rankings tank if we move a site to a new domain?

I have a client that has a large, established site - well over 250 pages. He ranks #1, #2, or #3 for many many important keywords for his business.

He recently changed his business name from "ABC Corp." to "XYZ Corp." We redesigned a totally new site for him and everything he does is under the XYZ Corp. name - with one exception...his domain.

We're still using the ABC Corp. domain because he's scared to death to move the site to the new domain and lose all his rankings.

If I do 301 redirects on a page-by-page basis, will we retain his rankings or does he have a legitimate fear in losing everything? The last thing I want to do is move his site to a new domain and have him lose everything.

Travis
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Nykea Marie Behiel's profile photoTravis Van Slooten's profile photoNicholas McDonough—Local SEO Expert Los Angeles's profile photo
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If all of this done correctly, traffic loss should minimal whether its brand name or non. There should be a checklist for all of this. The real question is what else is going to change. Tread carefully. 
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Travis Van Slooten

✍ Citations & Links  - 
 
I'm working with a client that has a physical office location but given the sensitivity of what they do, they don't want their physical address shown anywhere online. Given this, I'm assuming my options as far as citations are concerned is Google Maps (hiding the address) and a handful of directories that allow us to hide the address.

I've never worked with a business that didn't want their physical address shown anywhere. What challenges will I potentially face with this (other than being extremely limited on citation sources)?

**I should also say that this isn't a competitive niche. It's a recording studio. They don't want the address listed because a lot of high profile bands and artists record here. They don't want fans and groupies showing up. They need "complete privacy" for their bands and artists. Personally, I don't know how you can have a web presence (which is what they want) and have privacy. It's sort of an oxymoron if you ask me. I have to believe people will find out where this place is if they really want to know.**

Travis
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+Tony Wang Great info, Tony. Thanks for sharing that tip! I thought a hidden address was truly hidden. You learn something new everyday!
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Travis Van Slooten

■ Other Discussions & Help  - 
 
I'm looking for a solid web hosting company. I was with Host Gator for years but lately their service has gone down the tubes so I switched to Wired Tree. It turns out they are even worse. While the service is phenomenal, the hardware isn't. My sites are constantly down and they can't figure out what is going on.

I host several sites for clients so I need a hosting company that provides rock solid service and performance. All but one of the many sites I host are WordPress sites if that helps. I prefer WHM with cPanel accounts for each client.

If anyone has any recommendations, I would greatly appreciate it! I need to figure something out fast as my sites are down again for a second time this month...arggg.

Travis
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Dreamhost, good customer service. 
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Great article on essential WordPress plugins!
Some plugins will help your blog, others will harm it. Most are just a waste of time. The answer? Install these plugins and ignore the rest.
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Lots of interesting data here from the latest Local Consumer Review Survey by BrightLocal but this one stood out the most for me: "With 85% of consumers reading 10 or less reviews then we need to ensure that we have at least 10 reviews to satisfy them, but more importantly that the most recent 10 reviews are all positive."
88% of consumers trust online reviews as much as personal recommendations. Learn more about how consumers read & use reviews when looking for local businesses.
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Travis Van Slooten

✍ Citations & Links  - 
 
How do you delete unofficial Facebook pages?

I have a client that just set up an official Facebook page but he's competing against an unofficial Facebook page that was created about 3 years ago. On the unofficial page there is an option to claim the business but when you click on it nothing happens. It's like a dead option.

This unofficial page ranks very high in Google when you do a company name search for this client. He obviously wants his official Facebook page to show and not the unofficial one. I told him it will take time for the new Facebook page to rank but I'm wondering if there is a way to nuke the unofficial page.
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9 comments
 
+Kathy Long I just had another look at this - have you tried reporting a problem as per the instructions here https://www.facebook.com/help/186570224871049
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Travis Van Slooten

☛ Local Website/Pages  - 
 
I am working with a challenging SAB. He has a huge service area comprised of about 20 decent size cities. His service area is basically an entire section of his state.

We're doing PPC but from a SEO perspective it's been a real challenge. How do you get a service-based business ranked in so many cities when he doesn't have a physical location in any of them?

Is PPC as good as it gets or are there ways we can create some content to rank in all these cities? The individual city landing pages I created are doing o.k. (a handful rank in the middle or bottom of page 1) but I can't get #1 rankings organically for anything. Maybe what I've achieved from a SEO perspective is as good as it's going to get.
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Has Yelp always filtered reviews from active Yelpers - AND after the review has been live for several weeks?

I have 56 friends on Yelp and 52 reviews spread out over the past couple years. These are all legit reviews, obviously.

I left a review for my local chiropractor back in February and it went live immediately as all of my Yelp reviews do. I was one of only 3 reviews he had on Yelp. Then today when I checked his profile my review was filtered so now he only has 2 reviews on Yelp. What gives? Why would Yelp seemingly out of the blue filter my review - weeks after I left it and it was live on his profile?

**After looking at my Yelp account closer, it appears all 52 of my reviews have been filtered. All 52 reviews that were once live are now filtered. Have I been penalized or something? I spent two years and a lot of time writing honest and helpful reviews for what? I'm done with Yelp.**

Travis
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Travis Van Slooten's profile photoNicholas McDonough—Local SEO Expert Los Angeles's profile photoChad Kimball's profile photoBrad Cooper's profile photo
6 comments
 
+Chad Kimball agree, and you are probably right. but if I were them, I'd certainly be on the look-out for reviews from agencies. But they also do filter a LOT of legitimate reviews and yes, activity seems to play a big role. But so does "natural" flow of the reviews, including number of reviews placed on the same day, the text of the reviews themselves (natural language, or contrived), etc.
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Travis Van Slooten

Local Search (General)  - 
 
Need advice on whether or not to kill our scholarship link building.

Two years ago a client of mine wanted to offer a small scholarship ($1,500) in an effort to get high quality links from colleges, schools, etc. Over the past two years we have only managed to get 50 .edu links going to an interior scholarship page. We tried to get links to the home page but none of the schools would do it. They always would link to the scholarship details page.

After two years of this his rankings haven't budged. I'm prepared to declare that scholarship link building, at least the way we did it, doesn't work so I'm about to kill it.

The client said he's willing to do whatever. If I think it's worth continuing, he'll continue to do it. If I don't, he'll kill it just as quickly. It's totally up to me...yay:)

Did we do something wrong? Does scholarship link building really work? Most importantly, should I advise my client to stop the scholarship or should we keep it going?

I was hoping to see some gains in the rankings with all these .edu links but his rankings haven't budged so I'm ready to throw in the towel!

Travis

P.S. His site isn't penalized either as he has a clean backlink profile. His site has also been around for 5+ years.
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Chad Russell's profile photoRich Owings's profile photoTravis Van Slooten's profile photoTony Wang's profile photo
13 comments
 
Thanks for sharing that Travis, I was thinking about recommending a client try a scholarship, but I'll have to rethink. Hard to imagine that 50 good links would do nothing, even if it's to an interior page, after all links to blog posts are the same. Is that a super competitive niche/area? What kind of rankings does he have, that it didn't even budge?
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Travis Van Slooten

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New Top 50? (Click on "Our Full Site List" button) -  https://www.whitespark.ca/citation-audit-and-cleanup-service

Also, does anyone use WhiteSpark's "Citation Audit and Cleanup Service?" It looks awesome! What are some of the pros and cons in your experience?
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People
Have him in circles
745 people
Jouel Lacampuenga's profile photo
junesh acharya's profile photo
javed shaikh's profile photo
Christa Morgante's profile photo
Jason Rivers's profile photo
Z-thru Analytics's profile photo
Vickie Hudspeth's profile photo
mugerua kawuki Hassan's profile photo
Patrick Brady's profile photo
Education
  • Augsburg College
  • Normandale Community College
Basic Information
Gender
Male
Story
Tagline
Local SEO Project Manger
Introduction
I've been a full-time Internet Marketer since 2005. I got my start with affiliate marketing but today I help small businesses generate more business online as a local SEO Project Manager for Whitespark.
Work
Occupation
Local SEO Project Manager
Skills
Local SEO, Google+ Local Optimization, Pay-Per-Click (PPC)
Employment
  • Whitespark
    Local SEO Project Manager, 2014 - present
  • TVS Internet Marketing, LLC.
    Local SEO Consultant, 2005 - 2014
  • NorthStar SEO, LLC.
    Managing Partner, 2011 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis, MN
Previously
Redwood Falls, MN - Sioux Falls, SD
Travis Van Slooten's +1's are the things they like, agree with, or want to recommend.
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These guys did an awesome screen replacement on my daughter's mini iPad. A previous company I took it to screwed it up and could never get the screen to work right despite multiple attempts. I took it to EZTech and they fixed it and now it works like new! They even ran into a foreseen complication because of the way the previous repair was done and didn't charge me extra for it. I honestly think they took a loss on my repair because of it but they said since they didn't quote me for it they weren't going to charge me extra. I highly recommend these guy for all your iPhone/iPad repairs.
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Public - in the last week
reviewed in the last week
If you're looking for a chiropractor in Blaine I highly recommend Dr. Dave of Elevated Health Center. I was immediately impressed with Dr. Dave's knowledge and approach to treating patients. He doesn't just address your symptoms with a few quick adjustments and send you on your way. After a thorough initial examination he finds out what the core problems are and then creates a treatment plan to actually fix them for the long term. I was having upper back pain and occasional tingling and numbness in my arms and hands. After following the treatment plan Dr. Dave put together, my upper back pain is gone and I don't have tingling and numbness any more! Dr. Dave is also very personable and has a great sense of humor.
• • •
Public - 5 months ago
reviewed 5 months ago
What Andrew's crew was able to do with our cedar deck was nothing short of a miracle! We have a two year old deck that was destroyed by a cheap deck staining company we took a flyer on when we first had the deck built. All the wood was chewed up from overly aggressive pressure washing and there were drip marks everywhere. And a lot of the stain was peeling and flaking. Our deck literally looked like a 20-year old deck when it was only two years old! I contacted two companies to get bids. The first company recommended stripping, sanding, and staining the deck. The second company was Andrew's company, Durapro Painting. When Andrew came out he recommended we only sand and stain. He was confident his crew could make the deck look new again without going through the hassle (and additional expense) of stripping it down with chemicals. The deck looked so bad that I was leery they could make it look new with just sanding and staining. Plus, Andrew's bid was $500 more than the guy who was going to do al l three – strip, sand, and stain. Andrew was easy to talk to, very professional, and really seemed to know his stuff. But what really stood out was when he told me his crew would work on this deck as if it was his own. In other words, they would strive for perfection on this deck. I rolled the dice and went with him even though he was a little more expensive. I'm glad I did! Andrew's crew was amazing. They were very nice, very professional, and unbelievably thorough. They literally dismantled all the railings on my deck so they could hand sand every square inch. They spent almost an entire week (up to 8 hours a day sometimes) just sanding the entire deck. They sanded my deck like it was a fine piece of furniture. It was pretty amazing to watch. They were just as careful and thorough when they applied the stain. They ended up putting on two coats to make sure the color was perfectly even everywhere and to really make the deck pop. The amazing thing was I couldn't find a single drip mark anywhere and this is a pretty large deck. To be able to apply two coats of stain on a large deck without any drip marks is pretty remarkable. Our deck looks brand new! We're thrilled because until we talked to Andrew we were contemplating replacing the deck with maintenance-free decking which would have cost thousands of dollars. Andrew saved us a ton of money and now we have an awesome looking deck. If the deck looks this good a year from now, I'll definitely be hiring Andrew again to restain it when it needs it.
• • •
Public - 10 months ago
reviewed 10 months ago
I'm giving this place such a low rating because the service was so slow. We went for lunch at 12:30 and while we thought it would be busy it wasn't...yet we waited an hour for our food. And during that time our server was nowhere to be found for refrills on our drinks. The server was nice and the food was actually good as far as Perkins food goes but the service was just too slow.
Public - a year ago
reviewed a year ago
70 reviews
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Map
Map
I'm a fan of Chipotle and have been to many different locations and have always had a good experience. This location, however, was the worst. I'll never return again. They ruined our food by drowning everything with gobs of sour cream - even though we specifically asked for "light sour cream." The prep cooks are really sloppy. I get that's what Chipotle is all about - dumping tons of stuff on your food but this was over the top. My daughter's burrito bowl had more sour cream than chicken or any other topping. Then literally half of the pop was out - as in they were sold out of them. The only options left were water, Coke, and Mello Yellow - which neither tasted right as the carbonation wasn't correct. We ate about half of our sour cream food and threw the rest away. We vowed never to return to this location again.
• • •
Public - 9 months ago
reviewed 9 months ago
We ate here around 9 am on a Monday. It wasn't terribly busy but we ended up waiting for a solid 20 minutes before our food arrived. Our waitress was super nice but it took forever to get our food. Of course when it came is was mostly cold. My daughter's French toast basically looked like a piece of toast and didn't taste very good. I haven't been to a Denny's in years and now I know why. It will likely be years before I go to one again...if ever.
Public - a year ago
reviewed a year ago
Darren and his crew did a fantastic job fixing my back bumper. It had some deep scratches and scrapes. It looks factory new now and my car was only "out of commission" for one full day (dropped my car off on a Wednesday night and was able to pick it up Friday afternoon). They were also the most affordable auto body shop in town. I got bids from a couple other places and Darren's price came in far less than anyone else. I was actually surprised how affordable his bid was. And while I didn't need one, this shop provides FREE car loaners. The other body shops I talked to charged for their car loaners. I can't recommend North Star Auto Body enough. I'm having them do some work on my other vehicle as well.
• • •
Public - a year ago
reviewed a year ago