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Travis Van Slooten
Works at Whitespark
Attended Augsburg College
Lives in Minneapolis, MN
677 followers|23,380 views
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Lots of interesting data here from the latest Local Consumer Review Survey by BrightLocal but this one stood out the most for me: "With 85% of consumers reading 10 or less reviews then we need to ensure that we have at least 10 reviews to satisfy them, but more importantly that the most recent 10 reviews are all positive."
88% of consumers trust online reviews as much as personal recommendations. Learn more about how consumers read & use reviews when looking for local businesses.
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Travis Van Slooten

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This is a social network I have completely neglected. Maybe I should start spending more time on LinkedIn. Do any of you SEO consultants use LinkedIn with any success?
LinkedIn has a new set of tools that let brands measure the effectiveness of their content marketing and find new ways to improve it.
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I must admit that I have neglected it as well. Would love to hear what others' experiences have been.
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Another gem from Patel on how you can drive more traffic to your website via content marketing.
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch
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Travis Van Slooten

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I am LOVING my premium subscription to MLB.TV. What took me so long to discover this?
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Good stuff about Schema markup for business hours, telephone numbers, etc.
Darren Shaw originally shared to Local Search (TOP NEWS ★):
 
This is an important development for local search. Mark up all the things!

+Carrie Hill did you hear about this already?
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Another great video by Derek Halpern on how to screw up in sales. This is a good lesson for any small business person or sales rep!
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Great share Travis - really good info.
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Good find by Mark. As I mentioned in reply to his post, I wish Google would provide some guidelines for service-based businesses as these guidelines seem to only pertain to bricks and mortar businesses.
 
Google just added some great info on building websites for local businesses!
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Travis Van Slooten

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After reading this awesome article on Yoast about mind mapping site structure I applied the techniques for one of our Whitespark clients. This is my mind map site structure of the site - post it notes on the kitchen island. This process makes site structure so easy! https://yoast.com/site-structure-seo/
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I look out my window on April 16th and the snow is coming down hard and we have about 4 inches of snow and counting. The forecast for next week? 70's! Only in Minnesota. Why do I live here again??
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Needs some stats to back up some of your blog posts or sales/marketing materials? This is a must read for you then!
Gain insight from the latest 2014 trends, stats, and figures in social media, mobile, SEO, content marketing and more to better your business.
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A great slide show on how ANY small business owner can master the fundamentals of local search. If you can apply this stuff, you'll be 90% there!
 
Fantastic talk by +Darren Shaw:
Darren's not one to read off the slide deck. It's packed with nuggets, but his talk itself covered even more. Here are a few things that wouldn't come through on the slides: 1. All the good advice that didn't make the cut because it wasn't must-do stuff. Darren wanted to talk even more about ...
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The Onion always cracks me up. This one is for you doctors out there that need better reviews on Yelp (or any directory for that matter).
 
Here's yet another way to improve Yelp reviews - this one's for doctors...#Satire 
REDDING, CA—Noting that his practice’s rating on the business review website had dipped to just 3.5 stars, local primary care provider Dr.
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People
Have him in circles
677 people
Richard Williams's profile photo
christa reid's profile photo
Ruben Juarez's profile photo
joseph bako's profile photo
Susan S's profile photo
Trip in Bulgaria's profile photo
Lyda Moore's profile photo
Undreese Gulley's profile photo
Richard Burns's profile photo
Education
  • Augsburg College
  • Normandale Community College
Basic Information
Gender
Male
Story
Tagline
Local SEO Project Manger
Introduction
I've been a full-time Internet Marketer since 2005. I got my start with affiliate marketing but today I help small businesses generate more business online as a local SEO Project Manager for Whitespark.
Work
Occupation
Local SEO Project Manager
Skills
Local SEO, Google+ Local Optimization, Pay-Per-Click (PPC)
Employment
  • Whitespark
    Local SEO Project Manager, 2014 - present
  • TVS Internet Marketing, LLC.
    Local SEO Consultant, 2005 - 2014
  • NorthStar SEO, LLC.
    Managing Partner, 2011 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis, MN
Previously
Redwood Falls, MN - Sioux Falls, SD
Travis Van Slooten's +1's are the things they like, agree with, or want to recommend.
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Invisible Fence for over 30 years has contained dogs of all breeds with an amazing 99.2% success rate. Over a million customers keep their d

Cut the Rope
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Cut the Rope, catch a star, and feed Om Nom candy in this award-winning game! The long-awaited hit game has finally arrived at Android! Join

Who Got The Better Make-Over: Joan Rivers or Google+ ?
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Google has announced that they are giving their Google Plus profile URL a makeover and it is making a lot of people happy. What does...

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Help for LLC owners: IRS Form W-9 Instructions for an LLC
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If you own an LLC and are filling out IRS Form W-9 for the first time, you might get stuck on this section near the beginning of the form: I

Minnesota Golf Course Reviews
myminnesotagolfcourses.com

Looking for that perfect golf course in Minnesota to test your skills? Read our Minnesota Golf Course Reviews before you make your tee time!

Perry Marshall's Google AdWords Advertising & Pay Per Click Program
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Use Google AdWords and the Power of Guerrilla Marketing to Attract New Customers 24/7/365 - (Google Advertising Program and Pay Per Click Gu

Author information in search results - Webmaster Tools Help
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Wondering about authorship markup, but not sure where to start? Based on feedback from authors and webmasters, we've simplified the proces

Darren and his crew did a fantastic job fixing my back bumper. It had some deep scratches and scrapes. It looks factory new now and my car was only "out of commission" for one full day (dropped my car off on a Wednesday night and was able to pick it up Friday afternoon). They were also the most affordable auto body shop in town. I got bids from a couple other places and Darren's price came in far less than anyone else. I was actually surprised how affordable his bid was. And while I didn't need one, this shop provides FREE car loaners. The other body shops I talked to charged for their car loaners. I can't recommend North Star Auto Body enough. I'm having them do some work on my other vehicle as well.
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Public - in the last week
reviewed in the last week
I had to append my previous review of this place. After my kids have dragged me here umpteen times over the past year, I've come to really like this place. The staff is always super nice and friendly and the yogurt is really good. I've also come to appreciate the fact that it's healthier yogurt then most yogurt joints.
Public - a month ago
reviewed a month ago
I'll admit I was very skeptical when our son insisted we go here for his "birthday dinner out." Let's just say that mom and dad weren't exactly thrilled to go eat at what is essentially Chuck E Cheese for adults:) Our experience was a pleasant surprise. Our kids had a blast playing the games and unlike a lot of places, the games seemed to be very generous with the tickets they give out as our kids racked up some serious tickets and got a lot of prizes. And for mom and dad, the food was actually not bad at all....dare I say good! Our server was very nice and attentive as well. I don't know that I'd come here with just my wife but for a family outing I'd definitely come again.
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Public - a month ago
reviewed a month ago
This was my first time at this restaurant and I absolutely loved the food. The atmosphere was great too. I'd definitely come back here again.
Public - 2 months ago
reviewed 2 months ago
64 reviews
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As far as "buffet joints" go, Pizza Ranch is definitely one of my favorites. This place was clean when we were there, the staff was friendly and helpful when needed, and the food was good (as far as buffet food goes). I'd definitely come here again with my kids. They love this place.
Public - a month ago
reviewed a month ago
This was my first visit to any of the Kerbey Lane Cafe restaurants. We got terrific service and the food was good. The price was great too! I'd definitely come back here again.
Public - 2 months ago
reviewed 2 months ago
I've used ZeroRez about 4 times now. I've also used another carpet cleaning company (just once) and there is no comparison. Nobody gets the carpets cleaner than ZeroRez. My only complaint is that they aren't cheap and for some reason the carpets stay wet forever. It takes a solid full day (i.e. 24 hours) for the carpets to dry. I suspect this is because ZeroRez doesn't use soaps or shampoos so they just flood your carpets with water. Whatever they do, it works. I just wish the carpets would dry quicker. ZeroRez doesn't high pressure sell you on anything. They will always try to sell you other services when they come to your home but every time I've said no they have dropped the issue. I have never gotten an attitude or high pressure sales tactics. With the other carpet cleaning company I used it was just the opposite experience. I highly recommend ZeroRez and they will be the only carpet cleaning company I use.
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Public - 2 months ago
reviewed 2 months ago