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Travis Van Slooten
Works at Whitespark
Attended Augsburg College
Lives in Minneapolis, MN
719 followers|25,504 views
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Travis Van Slooten

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Great article on essential WordPress plugins!
Some plugins will help your blog, others will harm it. Most are just a waste of time. The answer? Install these plugins and ignore the rest.
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Lots of interesting data here from the latest Local Consumer Review Survey by BrightLocal but this one stood out the most for me: "With 85% of consumers reading 10 or less reviews then we need to ensure that we have at least 10 reviews to satisfy them, but more importantly that the most recent 10 reviews are all positive."
88% of consumers trust online reviews as much as personal recommendations. Learn more about how consumers read & use reviews when looking for local businesses.
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Travis Van Slooten

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This is a social network I have completely neglected. Maybe I should start spending more time on LinkedIn. Do any of you SEO consultants use LinkedIn with any success?
LinkedIn has a new set of tools that let brands measure the effectiveness of their content marketing and find new ways to improve it.
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I must admit that I have neglected it as well. Would love to hear what others' experiences have been.
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Travis Van Slooten

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Another gem from Patel on how you can drive more traffic to your website via content marketing.
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch
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Travis Van Slooten

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I am LOVING my premium subscription to MLB.TV. What took me so long to discover this?
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Travis Van Slooten

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Good stuff about Schema markup for business hours, telephone numbers, etc.
Darren Shaw originally shared to Local Search (TOP NEWS ★):
 
This is an important development for local search. Mark up all the things!

+Carrie Hill did you hear about this already?
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Travis Van Slooten

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Another great video by Derek Halpern on how to screw up in sales. This is a good lesson for any small business person or sales rep!
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Great share Travis - really good info.
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Travis Van Slooten

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New Top 50? (Click on "Our Full Site List" button) -  https://www.whitespark.ca/citation-audit-and-cleanup-service

Also, does anyone use WhiteSpark's "Citation Audit and Cleanup Service?" It looks awesome! What are some of the pros and cons in your experience?
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After reading this awesome article on Yoast about mind mapping site structure I applied the techniques for one of our Whitespark clients. This is my mind map site structure of the site - post it notes on the kitchen island. This process makes site structure so easy! https://yoast.com/site-structure-seo/
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I look out my window on April 16th and the snow is coming down hard and we have about 4 inches of snow and counting. The forecast for next week? 70's! Only in Minnesota. Why do I live here again??
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Needs some stats to back up some of your blog posts or sales/marketing materials? This is a must read for you then!
Gain insight from the latest 2014 trends, stats, and figures in social media, mobile, SEO, content marketing and more to better your business.
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A great slide show on how ANY small business owner can master the fundamentals of local search. If you can apply this stuff, you'll be 90% there!
 
Fantastic talk by +Darren Shaw:
Darren's not one to read off the slide deck. It's packed with nuggets, but his talk itself covered even more. Here are a few things that wouldn't come through on the slides: 1. All the good advice that didn't make the cut because it wasn't must-do stuff. Darren wanted to talk even more about ...
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People
In his circles
110 people
Have him in circles
719 people
Peter Hatherley's profile photo
Richard Pasquarello's profile photo
June Warren Bordas's profile photo
christa reid's profile photo
Himanshu Arora's profile photo
Татьяна Новикова's profile photo
daryl Monicit's profile photo
Praveen Kumar's profile photo
Michael Czerner's profile photo
Education
  • Augsburg College
  • Normandale Community College
Basic Information
Gender
Male
Story
Tagline
Local SEO Project Manger
Introduction
I've been a full-time Internet Marketer since 2005. I got my start with affiliate marketing but today I help small businesses generate more business online as a local SEO Project Manager for Whitespark.
Work
Occupation
Local SEO Project Manager
Skills
Local SEO, Google+ Local Optimization, Pay-Per-Click (PPC)
Employment
  • Whitespark
    Local SEO Project Manager, 2014 - present
  • TVS Internet Marketing, LLC.
    Local SEO Consultant, 2005 - 2014
  • NorthStar SEO, LLC.
    Managing Partner, 2011 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis, MN
Previously
Redwood Falls, MN - Sioux Falls, SD
Travis Van Slooten's +1's are the things they like, agree with, or want to recommend.
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Invisible Fence for over 30 years has contained dogs of all breeds with an amazing 99.2% success rate. Over a million customers keep their d

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Who Got The Better Make-Over: Joan Rivers or Google+ ?
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Google has announced that they are giving their Google Plus profile URL a makeover and it is making a lot of people happy. What does...

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Help for LLC owners: IRS Form W-9 Instructions for an LLC
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If you own an LLC and are filling out IRS Form W-9 for the first time, you might get stuck on this section near the beginning of the form: I

Minnesota Golf Course Reviews
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Looking for that perfect golf course in Minnesota to test your skills? Read our Minnesota Golf Course Reviews before you make your tee time!

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Use Google AdWords and the Power of Guerrilla Marketing to Attract New Customers 24/7/365 - (Google Advertising Program and Pay Per Click Gu

Author information in search results - Webmaster Tools Help
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Wondering about authorship markup, but not sure where to start? Based on feedback from authors and webmasters, we've simplified the proces

I'm a fan of Chipotle and have been to many different locations and have always had a good experience. This location, however, was the worst. I'll never return again. They ruined our food by drowning everything with gobs of sour cream - even though we specifically asked for "light sour cream." The prep cooks are really sloppy. I get that's what Chipotle is all about - dumping tons of stuff on your food but this was over the top. My daughter's burrito bowl had more sour cream than chicken or any other topping. Then literally half of the pop was out - as in they were sold out of them. The only options left were water, Coke, and Mello Yellow - which neither tasted right as the carbonation wasn't correct. We ate about half of our sour cream food and threw the rest away. We vowed never to return to this location again.
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Public - 2 months ago
reviewed 2 months ago
What Andrew's crew was able to do with our cedar deck was nothing short of a miracle! We have a two year old deck that was destroyed by a cheap deck staining company we took a flyer on when we first had the deck built. All the wood was chewed up from overly aggressive pressure washing and there were drip marks everywhere. And a lot of the stain was peeling and flaking. Our deck literally looked like a 20-year old deck when it was only two years old! I contacted two companies to get bids. The first company recommended stripping, sanding, and staining the deck. The second company was Andrew's company, Durapro Painting. When Andrew came out he recommended we only sand and stain. He was confident his crew could make the deck look new again without going through the hassle (and additional expense) of stripping it down with chemicals. The deck looked so bad that I was leery they could make it look new with just sanding and staining. Plus, Andrew's bid was $500 more than the guy who was going to do al l three – strip, sand, and stain. Andrew was easy to talk to, very professional, and really seemed to know his stuff. But what really stood out was when he told me his crew would work on this deck as if it was his own. In other words, they would strive for perfection on this deck. I rolled the dice and went with him even though he was a little more expensive. I'm glad I did! Andrew's crew was amazing. They were very nice, very professional, and unbelievably thorough. They literally dismantled all the railings on my deck so they could hand sand every square inch. They spent almost an entire week (up to 8 hours a day sometimes) just sanding the entire deck. They sanded my deck like it was a fine piece of furniture. It was pretty amazing to watch. They were just as careful and thorough when they applied the stain. They ended up putting on two coats to make sure the color was perfectly even everywhere and to really make the deck pop. The amazing thing was I couldn't find a single drip mark anywhere and this is a pretty large deck. To be able to apply two coats of stain on a large deck without any drip marks is pretty remarkable. Our deck looks brand new! We're thrilled because until we talked to Andrew we were contemplating replacing the deck with maintenance-free decking which would have cost thousands of dollars. Andrew saved us a ton of money and now we have an awesome looking deck. If the deck looks this good a year from now, I'll definitely be hiring Andrew again to restain it when it needs it.
• • •
Public - 3 months ago
reviewed 3 months ago
I'm giving this place such a low rating because the service was so slow. We went for lunch at 12:30 and while we thought it would be busy it wasn't...yet we waited an hour for our food. And during that time our server was nowhere to be found for refrills on our drinks. The server was nice and the food was actually good as far as Perkins food goes but the service was just too slow.
Public - 6 months ago
reviewed 6 months ago
I had to append my previous review of this place. After my kids have dragged me here umpteen times over the past year, I've come to really like this place. The staff is always super nice and friendly and the yogurt is really good. I've also come to appreciate the fact that it's healthier yogurt then most yogurt joints.
Public - 9 months ago
reviewed 9 months ago
68 reviews
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Map
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We ate here around 9 am on a Monday. It wasn't terribly busy but we ended up waiting for a solid 20 minutes before our food arrived. Our waitress was super nice but it took forever to get our food. Of course when it came is was mostly cold. My daughter's French toast basically looked like a piece of toast and didn't taste very good. I haven't been to a Denny's in years and now I know why. It will likely be years before I go to one again...if ever.
Public - 5 months ago
reviewed 5 months ago
Darren and his crew did a fantastic job fixing my back bumper. It had some deep scratches and scrapes. It looks factory new now and my car was only "out of commission" for one full day (dropped my car off on a Wednesday night and was able to pick it up Friday afternoon). They were also the most affordable auto body shop in town. I got bids from a couple other places and Darren's price came in far less than anyone else. I was actually surprised how affordable his bid was. And while I didn't need one, this shop provides FREE car loaners. The other body shops I talked to charged for their car loaners. I can't recommend North Star Auto Body enough. I'm having them do some work on my other vehicle as well.
• • •
Public - 8 months ago
reviewed 8 months ago
As far as "buffet joints" go, Pizza Ranch is definitely one of my favorites. This place was clean when we were there, the staff was friendly and helpful when needed, and the food was good (as far as buffet food goes). I'd definitely come here again with my kids. They love this place.
Public - 9 months ago
reviewed 9 months ago