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Travis Balinas
Works at OutboundEngine
Attended University Of Wisconsin-madison
Lived in Brookfield, WI
289 followers|38,787 views
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Frustrated by a tiny audience? Learn how to expand your network with Facebook, Twitter, and LinkedIn.
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Travis Balinas

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The iMac Giveaway - Do uWant an iMac? Well Today is Your Lucky Day, Because We Might Just Give You One
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Your referrals are coming from less than 20% of your past clients. Untapped potential? You have no idea!
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Social media bringing you down? Learn how to take control with these strategies. 

#socialmediatips   #smb  
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The Next Web - Global Technology News, Business and Culture | http://www.thenextweb.com
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New post I wrote today about #emailmarketing in 2015. I'll let you know next year how accurate my predictions are ;-) 
 
Are you prepared for the future of email marketing? Get the inside scoop.
#emailmarketing   #smallbizmarketing   #predictions2015  
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People
In his circles
432 people
Have him in circles
289 people
David Pittman's profile photo
Amanda Johnson's profile photo
Eric Edgar's profile photo
Kent Erickson's profile photo
Chuck Wagner's profile photo
Hương Quỳnh's profile photo
Phil Robledo's profile photo
Robert Stinnett's profile photo
David Fischer's profile photo
Work
Occupation
Product Marketing Manager at OutboundEngine
Skills
Inbound Marketing, Social Networking, Social Media, Social Media Marketing, Public Opinion, New Technology, New Media, Retail Management, Enterprise IT, Mobile Technology, Marketing Communications, Relationship Management, Human Resources, Advertising, Video Production, Blogging, Web Casting, Podcasting, Social Engagement, Community Management, LinkedIn, Facebook, Twitter, Google+, Wordpress, Branding, Strategic Marketing, Social Media Integration, Campaign Development, Millennials, Zenoss
Employment
  • OutboundEngine
    Product Marketing Manager, 2013 - present
  • Zenoss
    Inbound Marketing Manager, 2011 - 2013
    Inbound Marketing and Social Media manager with proven expertise creating, executing, and measuring campaigns focused on lead generation, brand awareness, audience engagement, and community growth. Multi-channel Product Marketer developing and curating content for specific audiences on a variety of mediums driving inbound traffic to build high quality MQL’s to grow the sales pipeline. Social Media Marketer with a deep comprehension of B2B social media in Enterprise IT and audience interactions within social networks, with the ability to tie social activity to marketing goals and KPI’s. Selected Achievements - Delivered over 3,200 unique leads every quarter via inbound content assets with continuous quarter on quarter growth from 2011 – 2013. - Built the Zenoss corporate blog and increased average annual site visits by 124%. - Grew social network following by 230% over 24 months across Twitter, Facebook, Google+, LinkedIn, YouTube and SlideShare. - Created and led a multi-channel product launch across web, social, & ad platforms. Resulted in 16,000 launch video views in one week and a monthly download increase of 45%. - Wrote two eBooks on cloud computing statistics receiving nearly 30,000 views, featured on the homepage of SlideShare. - Connected social media activities with CRM records for a holistic view of new media engagement alongside traditional marketing KPI’s, helping prospects move through the sales funnel faster. Key Responsibilities - Build inbound lead volume, nurture prospects, and increase lead conversions from first touch to MQL through content creation, social media, blogs, and web traffic. - Develop multi-channel content to reach Enterprise IT audiences through a mix on online mediums. - Maintain the Zenoss brand as a thought leader in Enterprise IT. - Build inbound marketing & social media programs from historical conversion data to find successes, interpret why they happened, and figure out how to replicate and repeat. - Execute full-cycle ad campaigns on Google AdWords, Facebook, LinkedIn, Twitter, and AdRoll. - Grow personal and corporate social presences on Facebook, Google+, Twitter, LinkedIn, YouTube, Reddit, and SlideShare.
Places
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Previously
Brookfield, WI - Madison, WI - Austin, TX
Story
Introduction
I love to be "that guy" that gets asked about everything new and is a resource for a variety of things...just don't ask me to fix your printer and we'll be just fine ;-)
Education
  • University Of Wisconsin-madison
    Master's in Social Media Communications & Public Opinion, 2009 - 2010
  • University Of Wisconsin-madison
    Bachelor's in Marketing Communications, 2005 - 2009
Basic Information
Gender
Male
Relationship
In a relationship
Dr. Stephens was my second doctor after moving here to Austin but the first doctor to make me feel like I had a home. He's the best. Very kind, easy to talk to, and just a super sweet man.
Public - a year ago
reviewed a year ago
7 reviews
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