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Travis Balinas
Works at OutboundEngine
Attended University Of Wisconsin-madison
Lived in Brookfield, WI
285 followers|50,178 views
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Travis Balinas

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Good advice on how to handle bad Yelp and Google reviews.
 
Don't let a negative #review  ruin your #reputation . Stay positive, be proactive, and try these 4 tips! #reputationmanagement   #marketing  
Understanding how to handle a bad online review without making things worse can save you a lot of time and ultimately the reputation of your business.
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Travis Balinas

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Marketing tips for #lawyers , specifically #criminaldefenseattorney  
 
Lawyers, it's time to get more out of your #marketing  efforts. Let's talk email.
Email newsletters for lawyers are incredibly effective at driving referral business? Why? Because it keeps the attorney top-of-mind with their past clients.
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It's not about how many #followers you have, it's about the #relationships you build. Start using your #socialmedia to the best of your ability and watch your #business grow.
Ever wonder how to increase word-of-mouth referrals for your business? It's simple; stop collecting new contacts and start connecting with existing ones.
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Timing really is everything. #marketing   #business   #referrals  
It's a challenge figuring out the optimal moment in time to ask your customers for referrals. Is it before the transaction? During? After? Worry no more.
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Travis Balinas

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Having a good #reputation can make or break your #business. What have you been doing to create a positive image?
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#ContentMarketing  for Loan Officers is powerful stuff. 
 
How good are you at staying in touch? It could make all the difference for your business. #ContentMarketing
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Travis Balinas

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Do people still buy email lists? Tsk tsk. It's not a smart investment. 
 
Stop wasting your money on #email  lists and start focusing on worthwhile investments. #marketing  
Think email list buying is a quick way to grow your business and email newsletter presence? Think again. This is a bad investment and can also hurt you too.
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Great list of marketing ideas for massage therapists. #massage   #marketingtips  
 
Stop stressing and start booking more appointments for your #massage therapy #business. #marketing   #tips  
Coming up with marketing ideas for massage therapists can be challenging. Luckily, we've put together some top tips to help in 2015 and beyond!
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Take your #socialmedia game to the next level! Don't miss our new intermediate guide for business owners.
Looking to up your social media game? Then check out our new social media guide Level Up! and learn how to go beyond the basics with social for business.
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#MarketingAutomation  is key for generating referral business.
 
The buyer's journey shouldn't end at the point of purchase. How are you staying in touch and bringing customers back for more? #marketing   #automation   #referrals  
Your marketing shouldn't stop after the sale. In fact, your referral business depends on you marketing to your past clients. Bonus points for automation.
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#Referrals  are powerful things for #smb  growth.
 
83% of customers say they'd give #referrals, but only 29% do. What are you doing wrong? #marketing   #smallbusinesstips  
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Did you know 85% of #SmallBusinesses say #referrals are their number 1 source of new prospects? It's time to start #emailing.
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People
Have him in circles
285 people
Daniel Ross-Jones's profile photo
Samuel Huckins's profile photo
Shawn Krohn's profile photo
Robert Booth's profile photo
Brian Edwards's profile photo
Eric Edgar's profile photo
clayton homann's profile photo
Chuck Wagner's profile photo
Jonathan Mills's profile photo
Work
Occupation
Product Marketing Manager at OutboundEngine
Skills
Inbound Marketing, Social Networking, Social Media, Social Media Marketing, Public Opinion, New Technology, New Media, Retail Management, Enterprise IT, Mobile Technology, Marketing Communications, Relationship Management, Human Resources, Advertising, Video Production, Blogging, Web Casting, Podcasting, Social Engagement, Community Management, LinkedIn, Facebook, Twitter, Google+, Wordpress, Branding, Strategic Marketing, Social Media Integration, Campaign Development, Millennials, Zenoss
Employment
  • OutboundEngine
    Product Marketing Manager, 2013 - present
  • Zenoss
    Inbound Marketing Manager, 2011 - 2013
    Inbound Marketing and Social Media manager with proven expertise creating, executing, and measuring campaigns focused on lead generation, brand awareness, audience engagement, and community growth. Multi-channel Product Marketer developing and curating content for specific audiences on a variety of mediums driving inbound traffic to build high quality MQL’s to grow the sales pipeline. Social Media Marketer with a deep comprehension of B2B social media in Enterprise IT and audience interactions within social networks, with the ability to tie social activity to marketing goals and KPI’s. Selected Achievements - Delivered over 3,200 unique leads every quarter via inbound content assets with continuous quarter on quarter growth from 2011 – 2013. - Built the Zenoss corporate blog and increased average annual site visits by 124%. - Grew social network following by 230% over 24 months across Twitter, Facebook, Google+, LinkedIn, YouTube and SlideShare. - Created and led a multi-channel product launch across web, social, & ad platforms. Resulted in 16,000 launch video views in one week and a monthly download increase of 45%. - Wrote two eBooks on cloud computing statistics receiving nearly 30,000 views, featured on the homepage of SlideShare. - Connected social media activities with CRM records for a holistic view of new media engagement alongside traditional marketing KPI’s, helping prospects move through the sales funnel faster. Key Responsibilities - Build inbound lead volume, nurture prospects, and increase lead conversions from first touch to MQL through content creation, social media, blogs, and web traffic. - Develop multi-channel content to reach Enterprise IT audiences through a mix on online mediums. - Maintain the Zenoss brand as a thought leader in Enterprise IT. - Build inbound marketing & social media programs from historical conversion data to find successes, interpret why they happened, and figure out how to replicate and repeat. - Execute full-cycle ad campaigns on Google AdWords, Facebook, LinkedIn, Twitter, and AdRoll. - Grow personal and corporate social presences on Facebook, Google+, Twitter, LinkedIn, YouTube, Reddit, and SlideShare.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Brookfield, WI - Madison, WI - Austin, TX
Story
Introduction
I love to be "that guy" that gets asked about everything new and is a resource for a variety of things...just don't ask me to fix your printer and we'll be just fine ;-)
Education
  • University Of Wisconsin-madison
    Master's in Social Media Communications & Public Opinion, 2009 - 2010
  • University Of Wisconsin-madison
    Bachelor's in Marketing Communications, 2005 - 2009
Basic Information
Gender
Male
Relationship
In a relationship