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Travis Balinas
Works at OutboundEngine
Attended University Of Wisconsin-madison
Lived in Brookfield, WI
257 followers|22,371 views
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What does your marketing say about your brand or company? #contentmarketing  
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New post I wrote today for the +OutboundEngine blog and for #realestateagents .
 
Real estate agents! How outdated are your Facebook pages? http://outbnd.it/M9nKP9 

New post today by +Travis Balinas on the +OutboundEngine blog.

#realestatemarketing   #realtortips  
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Travis Balinas

commented on a video on YouTube.
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I should have made the drive up from Austin for this!
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New post I wrote today about #emailmarketing  and how a lot of small businesses really have no clue what they're doing. 
 
As it turns out, you probably don't know how to do email marketing.
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New post I wrote on the 25 best  #socialmediatips  and etiquette points for small businesses. 
 
It's hard to jump into social media interactions for business without knowing the basic rules of etiquette. http://outbnd.it/1ciB7SJ

#SocialMediaTips  post by +Travis Balinas 
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Here's my New Years #smallbusinessmarketingtips  checklist!
 
From email marketing, social media, and now content marketing, there are many things that should be included in your 2014 marketing strategy. http://outbnd.it/Kmmmbb  
#smallbusinessmarketing  checklist by +Travis Balinas. #emailmarketingtips   #socialmediamarketingtips   #contentmarketing  
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Travis Balinas

commented on a video on YouTube.
Shared publicly  - 
 
Didn't get to be a part of this during the +OutboundEngine holiday party, but man, this turned out great! #slowmotionvideo  
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Travis Balinas

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I felt the need to help out real estate agents figure that whole Facebook thing out. 
 
If you're in real estate, chances are that you'll "like" this post (bad pun, I know). http://outbnd.it/NCbTuC
#realestatemarketing   #facebook  
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Here's my 4 step method to #contentmarketing  for small businesses.
 
Creating good content is becoming a needed aspect of marketing for small businesses. Here's how to do it. http://outbnd.it/1eJqv4y
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A lot of #smallbusiness  owners such as real estate agents, insurance agents, and loan originators, don't truly realize the power of #leadnurturing  for their business. Here's  a new post I wrote today for the +OutboundEngine blog.
 
Here are the top 3 benefits to lead nurturing that small business owners might not even realize. http://outbnd.it/1g5x3tc

New post by +Travis Balinas on the +OutboundEngine blog. #leadnurturing   #smallbusinessmarketing  
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People
In his circles
682 people
Have him in circles
257 people
Rusty W's profile photo
Danyel Hosto's profile photo
Nick Yeates's profile photo
C.J. Stanford's profile photo
Justin Ellis's profile photo
Kajsa Dalrymple's profile photo
Cody Carpenter's profile photo
Scott Jarvis's profile photo
Work
Occupation
Product Marketing Manager at OutboundEngine
Skills
Inbound Marketing, Social Networking, Social Media, Social Media Marketing, Public Opinion, New Technology, New Media, Retail Management, Enterprise IT, Mobile Technology, Marketing Communications, Relationship Management, Human Resources, Advertising, Video Production, Blogging, Web Casting, Podcasting, Social Engagement, Community Management, LinkedIn, Facebook, Twitter, Google+, Wordpress, Branding, Strategic Marketing, Social Media Integration, Campaign Development, Millennials, Zenoss
Employment
  • OutboundEngine
    Product Marketing Manager, 2013 - present
  • Zenoss
    Inbound Marketing Manager, 2011 - 2013
    Inbound Marketing and Social Media manager with proven expertise creating, executing, and measuring campaigns focused on lead generation, brand awareness, audience engagement, and community growth. Multi-channel Product Marketer developing and curating content for specific audiences on a variety of mediums driving inbound traffic to build high quality MQL’s to grow the sales pipeline. Social Media Marketer with a deep comprehension of B2B social media in Enterprise IT and audience interactions within social networks, with the ability to tie social activity to marketing goals and KPI’s. Selected Achievements - Delivered over 3,200 unique leads every quarter via inbound content assets with continuous quarter on quarter growth from 2011 – 2013. - Built the Zenoss corporate blog and increased average annual site visits by 124%. - Grew social network following by 230% over 24 months across Twitter, Facebook, Google+, LinkedIn, YouTube and SlideShare. - Created and led a multi-channel product launch across web, social, & ad platforms. Resulted in 16,000 launch video views in one week and a monthly download increase of 45%. - Wrote two eBooks on cloud computing statistics receiving nearly 30,000 views, featured on the homepage of SlideShare. - Connected social media activities with CRM records for a holistic view of new media engagement alongside traditional marketing KPI’s, helping prospects move through the sales funnel faster. Key Responsibilities - Build inbound lead volume, nurture prospects, and increase lead conversions from first touch to MQL through content creation, social media, blogs, and web traffic. - Develop multi-channel content to reach Enterprise IT audiences through a mix on online mediums. - Maintain the Zenoss brand as a thought leader in Enterprise IT. - Build inbound marketing & social media programs from historical conversion data to find successes, interpret why they happened, and figure out how to replicate and repeat. - Execute full-cycle ad campaigns on Google AdWords, Facebook, LinkedIn, Twitter, and AdRoll. - Grow personal and corporate social presences on Facebook, Google+, Twitter, LinkedIn, YouTube, Reddit, and SlideShare.
Places
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Previously
Brookfield, WI - Madison, WI - Austin, TX
Story
Introduction
I love to be "that guy" that gets asked about everything new and is a resource for a variety of things...just don't ask me to fix your printer and we'll be just fine ;-)
Education
  • University Of Wisconsin-madison
    Master's in Social Media Communications & Public Opinion, 2009 - 2010
  • University Of Wisconsin-madison
    Bachelor's in Marketing Communications, 2005 - 2009
Basic Information
Gender
Male
Relationship
In a relationship
Dr. Stephens was my second doctor after moving here to Austin but the first doctor to make me feel like I had a home. He's the best. Very kind, easy to talk to, and just a super sweet man.
Public - 8 months ago
reviewed 8 months ago
7 reviews
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