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Travis Balinas
Works at OutboundEngine
Attended University Of Wisconsin-madison
Lived in Brookfield, WI
288 followers|47,587 views
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Travis Balinas

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Are you staying top of mind with your customers? Build better relationships with great content:
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New guide I wrote about LinkedIn Publishing.
#linkedin  
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Give your professional presence a launchpad for success. Explore #LinkedIn with our new beginner's guide:
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Current customers can really boost your reach. Try these tips to improve your ‪#‎referral‬ ‪#‎business‬:
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It was a fun post to write. #millennials  
 
Are you ready to sell to the largest generation in U.S. history? 6 challenges facing the #millennial  homebuyer and how  #realtors  can help.

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288 people
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What do your subject lines tell people in their inboxes?
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Wondering why people aren't clicking on your ‪#‎social‬ posts? It's pretty clear.
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My latest post on the +OutboundEngine blog about #LinkedIn .
 
Many of us have a #LinkedIn profile, but are we using it to its full potential? New how-to guide included: 
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Is your Facebook Business page working for you?

New post by +Travis Balinas on #Facebook   #ROI  
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New post I wrote for #realtors  today on the +OutboundEngine blog.
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People
Have him in circles
288 people
Walter Neary's profile photo
Randy Monroe's profile photo
InformationWeek's profile photo
Chuck Wagner's profile photo
Gena Yun Ferrabee's profile photo
Mark Shoemaker's profile photo
Brian DesRosiers's profile photo
Todd Nielsen's profile photo
Jennifer Darrouzet's profile photo
Work
Occupation
Product Marketing Manager at OutboundEngine
Skills
Inbound Marketing, Social Networking, Social Media, Social Media Marketing, Public Opinion, New Technology, New Media, Retail Management, Enterprise IT, Mobile Technology, Marketing Communications, Relationship Management, Human Resources, Advertising, Video Production, Blogging, Web Casting, Podcasting, Social Engagement, Community Management, LinkedIn, Facebook, Twitter, Google+, Wordpress, Branding, Strategic Marketing, Social Media Integration, Campaign Development, Millennials, Zenoss
Employment
  • OutboundEngine
    Product Marketing Manager, 2013 - present
  • Zenoss
    Inbound Marketing Manager, 2011 - 2013
    Inbound Marketing and Social Media manager with proven expertise creating, executing, and measuring campaigns focused on lead generation, brand awareness, audience engagement, and community growth. Multi-channel Product Marketer developing and curating content for specific audiences on a variety of mediums driving inbound traffic to build high quality MQL’s to grow the sales pipeline. Social Media Marketer with a deep comprehension of B2B social media in Enterprise IT and audience interactions within social networks, with the ability to tie social activity to marketing goals and KPI’s. Selected Achievements - Delivered over 3,200 unique leads every quarter via inbound content assets with continuous quarter on quarter growth from 2011 – 2013. - Built the Zenoss corporate blog and increased average annual site visits by 124%. - Grew social network following by 230% over 24 months across Twitter, Facebook, Google+, LinkedIn, YouTube and SlideShare. - Created and led a multi-channel product launch across web, social, & ad platforms. Resulted in 16,000 launch video views in one week and a monthly download increase of 45%. - Wrote two eBooks on cloud computing statistics receiving nearly 30,000 views, featured on the homepage of SlideShare. - Connected social media activities with CRM records for a holistic view of new media engagement alongside traditional marketing KPI’s, helping prospects move through the sales funnel faster. Key Responsibilities - Build inbound lead volume, nurture prospects, and increase lead conversions from first touch to MQL through content creation, social media, blogs, and web traffic. - Develop multi-channel content to reach Enterprise IT audiences through a mix on online mediums. - Maintain the Zenoss brand as a thought leader in Enterprise IT. - Build inbound marketing & social media programs from historical conversion data to find successes, interpret why they happened, and figure out how to replicate and repeat. - Execute full-cycle ad campaigns on Google AdWords, Facebook, LinkedIn, Twitter, and AdRoll. - Grow personal and corporate social presences on Facebook, Google+, Twitter, LinkedIn, YouTube, Reddit, and SlideShare.
Places
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Previously
Brookfield, WI - Madison, WI - Austin, TX
Story
Introduction
I love to be "that guy" that gets asked about everything new and is a resource for a variety of things...just don't ask me to fix your printer and we'll be just fine ;-)
Education
  • University Of Wisconsin-madison
    Master's in Social Media Communications & Public Opinion, 2009 - 2010
  • University Of Wisconsin-madison
    Bachelor's in Marketing Communications, 2005 - 2009
Basic Information
Gender
Male
Relationship
In a relationship
Dr. Stephens was my second doctor after moving here to Austin but the first doctor to make me feel like I had a home. He's the best. Very kind, easy to talk to, and just a super sweet man.
Public - a year ago
reviewed a year ago
7 reviews
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