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Travis Balinas
Works at OutboundEngine
Attended University Of Wisconsin-madison
Lived in Brookfield, WI
284 followers|177,117 views
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Travis Balinas

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You'll do whatever it takes to make your business successful, right? Well we want to help you. Start by improving your social presence with our latest premium content: the 2016 Social Media Guide.
There are plenty of pitfalls to avoid when using social for business. That's why we've built the 2016 social media guide for small businesses.
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Don't let long sales cycles diminish the quality of your client relationships. Social is your tool to staying relevant and approachable.
Ready to talk Facebook for Insurance Agents? Here are 15 best practices.
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Take it easy with the caps lock. Learn proper email etiquette and get better marketing results.
If you want to make the most of your efforts in 2016, you need to infuse your campaign strategy with a healthy dose of proper marketing email etiquette.
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Channel your marketing efforts in the right direction. These 8 tips will get you started.
Eight online marketing goals to keep your business on the right track.
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Good #marketing  depends on great #content . What do you have queued up for your business?
Online marketing takes up a lot of your time. Have you considered done-for-you small business marketing solutions like outsourcing content?
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Promotional distributors should enter 2016 with this mission in mind: market your business to the best of your ability.
We've put together a list of ways promotional products distributors can kick-start their 2016 marketing plans.
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Focus on quality over quantity. If you're not sharing the right content, you're not going to be heard, seen, or shared.
Figuring out the right content to share on social media can be a daunting task. That's why we've put together 4 tips to help you make your brand look great!
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Open more doors for your real estate business. Enticing subject lines are a great place to start.

Here are the top 5 best email subject lines for real estate agents in 2013. The best emails help engage your audience. Are you doing it right?
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Still not convinced social media is a game changer for your business? These stats might just change your mind.
Don't despair! There are tons of social media statistics for small businesses to help keep your spirits high! Here's a list of 12 things to motivate you.
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+Travis Balinas, (off topic) my guide to the new Google+: https://plus.google.com/+DenisLabelle/posts/h7sCsFe7DaU
Hope it will help you and your followers. 
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What does the future of social media look like? Let's take a look.
What to expect in 2016? 5 social media predictions for the new year.
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You have to do more than keep the lights on with social media. Are you making your presence known?
We’ve put together a helpful list of tips and best practices to help small business owners increase their social media presence.
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If you're sending emails, make sure they're being read. We've got the tips and tricks you need to boost your opens, clicks and really reach your audience.
We've assembled a handful of email marketing campaign tips to help you boost your open rates, conversions, and overall engagement. How many are you missing?
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Story
Introduction
I love to be "that guy" that gets asked about everything new and is a resource for a variety of things...just don't ask me to fix your printer and we'll be just fine ;-)
Education
  • University Of Wisconsin-madison
    Master's in Social Media Communications & Public Opinion, 2009 - 2010
  • University Of Wisconsin-madison
    Bachelor's in Marketing Communications, 2005 - 2009
Basic Information
Gender
Male
Relationship
In a relationship
Work
Occupation
Product Marketing Manager at OutboundEngine
Skills
Inbound Marketing, Social Networking, Social Media, Social Media Marketing, Public Opinion, New Technology, New Media, Retail Management, Enterprise IT, Mobile Technology, Marketing Communications, Relationship Management, Human Resources, Advertising, Video Production, Blogging, Web Casting, Podcasting, Social Engagement, Community Management, LinkedIn, Facebook, Twitter, Google+, Wordpress, Branding, Strategic Marketing, Social Media Integration, Campaign Development, Millennials, Zenoss
Employment
  • OutboundEngine
    Product Marketing Manager, 2013 - present
  • Zenoss
    Inbound Marketing Manager, 2011 - 2013
    Inbound Marketing and Social Media manager with proven expertise creating, executing, and measuring campaigns focused on lead generation, brand awareness, audience engagement, and community growth. Multi-channel Product Marketer developing and curating content for specific audiences on a variety of mediums driving inbound traffic to build high quality MQL’s to grow the sales pipeline. Social Media Marketer with a deep comprehension of B2B social media in Enterprise IT and audience interactions within social networks, with the ability to tie social activity to marketing goals and KPI’s. Selected Achievements - Delivered over 3,200 unique leads every quarter via inbound content assets with continuous quarter on quarter growth from 2011 – 2013. - Built the Zenoss corporate blog and increased average annual site visits by 124%. - Grew social network following by 230% over 24 months across Twitter, Facebook, Google+, LinkedIn, YouTube and SlideShare. - Created and led a multi-channel product launch across web, social, & ad platforms. Resulted in 16,000 launch video views in one week and a monthly download increase of 45%. - Wrote two eBooks on cloud computing statistics receiving nearly 30,000 views, featured on the homepage of SlideShare. - Connected social media activities with CRM records for a holistic view of new media engagement alongside traditional marketing KPI’s, helping prospects move through the sales funnel faster. Key Responsibilities - Build inbound lead volume, nurture prospects, and increase lead conversions from first touch to MQL through content creation, social media, blogs, and web traffic. - Develop multi-channel content to reach Enterprise IT audiences through a mix on online mediums. - Maintain the Zenoss brand as a thought leader in Enterprise IT. - Build inbound marketing & social media programs from historical conversion data to find successes, interpret why they happened, and figure out how to replicate and repeat. - Execute full-cycle ad campaigns on Google AdWords, Facebook, LinkedIn, Twitter, and AdRoll. - Grow personal and corporate social presences on Facebook, Google+, Twitter, LinkedIn, YouTube, Reddit, and SlideShare.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Brookfield, WI - Madison, WI - Austin, TX