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5 Advantages of Using an Agency to Manage Google #AdWords Campaigns
Having bounced back and forth between in-house and agency roles for my entire career, my experience runs the gamut of managing PPC on both sides.

There are undoubtedly times where it makes more sense for a client to run their paid search efforts in-house.

But, there are clear advantages to having an agency get behind the wheel of an AdWords account and take the results to new heights.

Some businesses do that from the start, while others will manage it in-house until they absolutely just cannot anymore.

The latter situation can cause friction; the client may not truly want to let go, they are very married to “their way,” they feel marginalized…there are many situations that can create a tense relationship with an agency that’s brought on to take over.

The key is both the agency and client knowing the advantages the agency has, and capitalizing on those, along with making sure you hire the right agency from the start.

The agency cannot replace the institutional knowledge of the client, but they have insight the client doesn’t, making it a symbiotic relationship.

Here are some of the ways clients can get an edge by letting an agency have the reins.

1. AdWords Industry Norms & Benchmarks
2. Beta Testing Opportunities
3. Two Heads Are Better Than One
4. Agencies Are Multi-Disciplined
5. Frozen in Place Due to Turnover


#seo #digitalmarketing #webdesign #webdesigners #kochi #kerala
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Useful #WEBDESIGN TIPS That Make Your #Website SMART

Focus on your main goal

Focus on your main call to action and main elements. What are your goals for this website? Do you want people to call you or click and order something. Focus on that element. Content is needed (Food For Google) and I still believe good quality content is king, but burying or overshadowing your key elements with secondary elements may distract visitors from actually contacting you. A website visitor that you never hear from or benefit from is worthless to you.

Get rid of all unnecessary content

This is hard for a lot of people (even me). For years we have been taught that content is king and many people say the more content you have the better chances you have of out ranking your competition. Well times change and so do people and search engines. People want quick content, short-form content is better than long-form content in today’s “get it fast, and get it now” attitude. Attention spans are shorter than ever so trim the fat and shorten up your content.

Reduce the number of pages

Reduce the number of pages you have to the min. you really need to supply your visitor with what they need. If you want to add a lot of information and pages to your site, consider using a secondary sub domain or section with wordpress/blog to build up content. Too many page choices may take away your chances of a visitor hitting on the pages that really matter, like your order now or lead page. Your “money page” should not be buried among to many choices.

Get more content above the fold

Studies show that visitors spend most of their time above the fold on most websites. Cram your key points, links, and content above the fold and less important search engine food below the fold. Your call to action should always be above the fold (top portion of your pages).

Limit your website color

Using too many color on your website can make your page seem cluttered and be a pain on the eyes. To simplify your website, Limit your color scheme to 2-3 colors.

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SEO from Web Design Cochin - An Effective Way to Increase Your Search Engine Position, Accelerate #Brand Awareness && Traffic!!!

Best #SEO Plans >> First Page Ranking and Top Results >> FREE Quote

Talk to us Now: +91 9995057869 /

Visit: for more Information.
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Get your site on #Google’s FRONT PAGE SEARCH:

If you want your #website to appear on first page of Google,
Yahoo! & Bing then call @Web Design Cochin, a professional #website design & #SEO services company from Cochin, Kerala, proficient in ranking websites on top search result on major #search engines using latest techniques.

Our authenticity:
1.100% Transparency; Detailed tracking & reporting
2. 09 years of experience
3.100% Success Rate


Email us back to get a full quote: | Talk to us: +91 9995057869

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