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Trần Đình Khánh
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How to Setup and Measure Your Digital Advertising Efforts With Google Analytics /via +B2C  #analytics  

"As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising spend and understand how people are engaging with the assets you’re promoting. If you’re looking for a way to prove the effectiveness of your marketing efforts, then you’re in the right place. In this post, I’ll walk you through how to set up and define goals and conversions, tag your advertising campaigns for consistency, and analyze the data for actionable insight on Google Analytics."

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1/3/15
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Measure What Matters Most: A Marketer’s Guide
http://goo.gl/VoL74c  #analytics   #marketing  

To make sense of today’s complex customer journey, better measurement is critical -- but it's not always top of mind when building marketing campaigns.

Today, we’re releasing Measure What Matters Most: A Marketer’s Guide (http://goo.gl/VoL74c) to help marketers lay a solid measurement foundation to improve campaign success, focusing on your best customers, valuing the customer’s whole journey to purchase, and proving impact. Used collectively, they can improve campaign success. Download the guide at http://goo.gl/VoL74c to find out how!
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