Measure What Matters Most: A Marketer’s Guidehttp://goo.gl/VoL74c #analytics #marketing
To make sense of today’s complex customer journey, better measurement is critical -- but it's not always top of mind when building marketing campaigns.
Today, we’re releasing Measure What Matters Most: A Marketer’s Guide (http://goo.gl/VoL74c
) to help marketers lay a solid measurement foundation to improve campaign success, focusing on your best customers, valuing the customer’s whole journey to purchase, and proving impact. Used collectively, they can improve campaign success. Download the guide at http://goo.gl/VoL74c
to find out how!