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Tracy Sestili
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Tracy Sestili

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Do you really have to pay to play on social media? Some say yes, some say no. I say it depends on a lot of factors such as: when you joined a particular network, how many people you have on your team to help you with word of mouth, and your overall strategy. 

But let's say you want to use social advertising to jumpstart your brand's social presence, what are the best practices? The truth is that it varies by social network. In the past 9 years I've done quite a bit of social advertising for big brands with a budget and with small brands or nonprofits with very little budget. Regardless of your budget, there are some best practices for each network that you should consider. 

Here's are my 14 best practices broken out by Twitter, LinkedIn and Facebook.

Enjoy!
Do you really have to pay to play on social media? Some say yes, some say no. I say it depends on a lot of factors such as: when you joined a particular network, how many people you have on your team to help you with word of mouth, and your overall strategy. But let's say you want to use social advertising to jumpstart your brand's social presence, what are the best practices? The truth is that it varies by social network. In the past 9 years I'v...
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Tracy Sestili

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How to opt out of photo tagging on social media. (for those who like privacy).
Do you value your privacy? Do you like to keep your personal life separate from work? Like it or not, anyone can tag you in a photo on social media sites. However, most social networks give you a choice of whether or not you want that tag to appear as a hyperlink to your personal profile or in ...
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New infographic I created for a client (and a cause I'm passionate about educating others on). Know the facts! #LCAM14  
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Susan Monroe's profile photoKIMBERLY LESTER's profile photo
 
My sister-in-law died of lung disease -- not cancer -- but emphysema. Still, this great infographic got my attention.
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Tracy Sestili

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I'm up for it!

Did you know you don't have to smoke to get lung cancer? Did you also know that radon is the second leading cause of lung cancer? Did you know that 15M Americans on Medicare might not get coverage for lung cancer screening even though it's been proven to save lives? 

I've contacted my Senator & Congressman. I hope you do the same. And I'll be taking a pie to the face later this week. Stay tuned for that photo! 

#lungcancer  #LCSM #radon #UrgeMedicare   #Medicare  
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Why do people wait for a terminal diagnosis before they start living??
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Have her in circles
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Tracy Sestili

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How creepy is too creepy when it comes to social selling and marketing tactics? Find out in this study.
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You have a social strategy and a content strategy, but your biggest and most loyal fans are not sharing....here's why and how to get them to share.
You've come up with a social strategy and you're creating a ton of content every week. But the real question is, how can you get your employees to share your company's content online? The reasons employees don't share content is because you don't make it compelling or easy enough for them to do ...
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Are you losing credibility on your blog because of this mistake?
https://www.linkedin.com/pulse/20141126220937-16573298-the-blogger-s-oath
I get my news from lots of places, blogs, LinkedIn, YouTube, Twitter, etc. I love reading about case studies and as a lover of all things data, I really love infographics, don't you? They are such a compelling way to convey data points. As a former data analyst I find it all fascinating.
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Why employees are not sharing your content online.

You've come up with a social strategy and you're creating a ton of content every week. But the real question is, how can you get your employees to share your company's content online? The reasons employees don't share content is because you don't make it compelling or easy enough for them to do so. Or maybe they just don't want to muddy the waters by sharing business stuff on their personal profile. But here are several ways in which you can change that with enablement emails. Click to get instructions and examples on how to do this for your own company.

http://linkd.in/1rAe3Ys
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Love this post! What's your blog score?
 
Pass or FAIL: How to Grade Your Blog (and the Competition)
When was the last time you graded your blog? Would you pass or fail?

While the criteria might be subjective, I love the simplicity of this checklist from +Barry Feldman.

Below are 10 quick ways to grade your blog, get a snapshot of where you stand and how your blog stacks up against the competition.

If you're wondering whether your competitors are offering their readers a quality experience, grab the list and take a look!

1. Writing quality
2. Useful
3. Looks good
4. Images
5. Easy to share
6. Earns shares
7. Keywords
8. Internal links
9. External links
10. Call to action

What would you add to this list?

Read it here:  http://feldmancreative.com/2014/09/grade-a-blog/

Pin it for later: http://www.pinterest.com/pin/159526011776393340/

#bloggingtips   #blogging   #blogpost   
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Thanks Tracy.
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Which was it for you today? For me - all 3!
 
Which was it for you today - coffee, wine or whine?

#coffee #wine
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People
Have her in circles
1,331 people
zac maknojia's profile photo
Chris Williams's profile photo
Angga Latunda's profile photo
fahrul shah abdul majed's profile photo
vamshi sirigiri's profile photo
Sandy Smith's profile photo
Jörg Lilienthal's profile photo
Jorge Alberto Mussuto's profile photo
I Know ABC's profile photo
Work
Occupation
Social Media Speaker | Social Media Trainer | Social Media Strategist | CEO & Chief Blogger at Social Strand Media
Skills
Social media, Twitter, LinkedIn, Facebook, Social Analytics, Social Media Ads
Basic Information
Gender
Female
Story
Tagline
Social Media Strategist, Trainer , Speaker , Teacher | Nonprofit Do Gooder
Introduction
Social Media Author| Strategist | Speaker | Trainer 
National Marketing Director at Women for Winesense

Founder of Social Strand Media and Beverly Fund Lung Cancer Foundation. 

Social media marketer. Author. SF Examiner career coach. Scrabble maven. Wine snob. Foodie. Movie junkie.

Board of Directors: National Marketing Director for Women for Winesense

Speaker & Trainer at WITI, BlogHer, Women In Consulting, HULT, San Francisco State, and AcademyX

Bragging rights
Bay Area Jefferson Award Winner, Finalist in Social Media Examiner's Top 10 Social Media Blogs 2012 & 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
a small humble abode
Tracy Sestili's +1's are the things they like, agree with, or want to recommend.
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