But let's say you want to use social advertising to jumpstart your brand's social presence, what are the best practices? The truth is that it varies by social network. In the past 9 years I've done quite a bit of social advertising for big brands with a budget and with small brands or nonprofits with very little budget. Regardless of your budget, there are some best practices for each network that you should consider.
Here's are my 14 best practices broken out by Twitter, LinkedIn and Facebook.