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TrackMaven
285 followers -
Marketing Analytics Software
Marketing Analytics Software

285 followers
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TrackMaven's posts

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With an estimated subscriber base of over 3 million users, using Salesforce for marketing has become a common element among the world’s best-performing companies—in any industry.

Here are the Salesforce campaign best practices you should adopt for deeper and more accurate insight into how your marketing contributes to sales.

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How can the CMO and CIO improve their working relationship to drive business outcomes when these roles have a history of being disconnected?

Here are five strategies for improving CMO-CIO alignment.

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Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns? Find out.

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Learn about when you should consider switching tools, when you shouldn’t, and best practices for successful marketing change management when implementing new technology.

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Proving the value of social media and content is difficult — but not impossible. We created The Marketer’s Field Guide to Social and Content Marketing Attribution to show you how to prove your impact.

Get your free copy today.

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Knowing how to report on your website analytics is crucial for today’s marketers.

Learn how the right web analytics dashboard can help you evaluate website performance, find the best channels to invest in, and track metrics in order to improve conversion rates and drive ROI.

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Top-down pressure for marketers to prove ROI is on the rise. But most CMOs can't prove their business impact quantitatively.

Learn how to calculate ROI for marketing activities, taking into account three often forgotten factors that will help you better assess campaign impact.

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If you’re not using an integrated marketing campaign strategy, then you’re not using your marketing channels effectively, and losing out on ROI because of it.

Learn how to maximize your campaign impact and win back ROI.

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When it comes to preserving brand health, social media sentiment analysis and incident response are two often-confused components of effective social media marketing.

Learn about the difference between sentiment analysis and incident response, and how each should be addressed by your marketing team.

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Social media spending is increasing, putting more pressure on marketers to track and prove ROI.

Luckily, you can stay on top of your performance by tracking the right metrics in a social media analytics dashboard!
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