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Social media spending is increasing, putting more pressure on marketers to track and prove ROI.

Luckily, you can stay on top of your performance by tracking the right metrics in a social media analytics dashboard!
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Learn how savvy entertainment marketers can increase the effectiveness of their campaigns while driving down costs.
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Real-time marketing analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening.

Learn the best way to measure these campaigns in order to prove ROI.
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Retail sales are estimated to reach over 4.95 trillion by the end of 2016. But without an effective use of retail marketing analytics, few businesses can prove how marketing campaigns contribute to their company’s slice of sales pie.

Learn how to link your retail marketing goals to business outcomes using the right combination of metrics.
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It’s a dog-eat-dog marketplace. That’s why learning how to do a competitive analysis is so crucial for marketers who want to beat the competition.

Follow this four-step guide to learn how!
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Marketers across all industries are feeling the pressure to improve the brand awareness of their company, while simultaneously having to justify their budgets with ROI.

These two tasks don’t always compliment each other. Why? Because it’s incredibly challenging to connect an investment in brand awareness to business revenue. But by learning how to measure brand awareness the right way, marketers can finally prove the ROI of brand equity.
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Google Analytics goals help marketers measure how well their website meets target objectives. But do you know the most valuable website actions and conversions to track for your business?

Learn how to measure your website's performance with Google Analytics goals.
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Identifying social media marketing goals that drive business results can help you prove the ROI from your social strategy. This is crucial for today’s marketers, most of whom are unable to tie social media initiatives to revenue.

Learn how to prove that your social media efforts contribute to business results.
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It’s no secret that customer retention and loyalty is extremely important to business. So shouldn’t your marketing strategy target customers beyond the point of purchase to drive further business results? This is where customer lifecycle marketing can help you target existing customers for improved profitability and reduced marketing costs.
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Revenue-driven marketing can be the difference between a company that charges forward in the marketplace and one that merely spins its wheels.

Learn how to create a revenue-driven marketing strategy.
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Imagine a high-performance marketing team: one full of hyper-motivated individuals working perfectly in sync, generating campaigns that re-define your industry, while driving down costs and inefficiencies all the while.

Learn how to build a high-performance marketing team in four steps!
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With so many different channels to choose from, determining how to allocate marketing budget is enough to make any B2C marketer dizzy with frustration.

How do you know which channels are worth your investment? Find out in this three-step guide!
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Integrated Marketing Analytics
Introduction

Integrated Marketing Analytics. We influence the creativity of your marketers through data insights about channel strategies, competitors, and content. Learn more at http://trackmaven.com.

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