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Tracey Renzullo
Works at British Columbia Institute of Technology
Attended UBC - Sauder School of Business
Lives in Vancouver
840 followers|115,202 views
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CRTC fines PlentyOfFish $48,000 for spamming users http://ht.ly/KNQyz Companies marketing to Canadians must comply with Canada's Anti-Spam Legislation #CASL   #antispam  
POF may have cast its net a little too wide when emailing users last year
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Interesting stats, trends and predictions on the future of mobile. #mobile  
Mobile revenue is moving into software and services. 
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The video explains how it all works.  Very smart. #billgates #blog 
Bill Gates recently got to check out the Omniprocessor, an ingenious machine designed and built by Janicki Bioenergy, which turns human waste into water and electricity.
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Zuckerberg: "...we trying to optimize News Feed to give each person - all of you guys the best experience when you're reading or are we trying to help businesses just reach as many people as possible? And in every decision that we make, we optimize for the first. We're making it so that for the people who we serve, who use Facebook, and are reading News Feed get the very best experience that they can. And that means that if a business is sharing content that's going to be useful for them, then we'll show that, but that means that if the business is sharing content that isn't going to be useful for them, we may not show that because it's probably more important that they learn about their friend who had a baby and their baby is healthy."   #facebook   #business  versus #personal  posts 
If you have a Facebook Page, you're no doubt well aware that the organic reach of posts for many pages has dramatically declined over the â?¦
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Tracey Renzullo

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Interesting. #google   #seo  
It's not 100% clear yet, but it's looking like for webmasters and SEOs, the era of Matt Cutts is a thing of the past. His …
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SAP Finds Good Content Can Come From a Rival...who says your competition can't be a thought leader? #blog   #sap  
SAP links to competitor's white paper in company blog and wins big.
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Have her in circles
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My business is so Vancouver because... @6S featured #vancouver 
Small Business BC asks businesses why they're business is so Vancouver
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Great tips, including a host of social media tools available to help manage social media efficiently #socialmedia   #timemanagement   
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Two Vancouver filmmakers made the top 10 for the $1 million 1st place prize in the Doritos Super Bowl Commercial contest http://ht.ly/GUidX #superbowl2015   #doritos  
Commercials by two Metro Vancouver filmmakers are among the 10 finalists in the Doritos Crash the Super
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#google   #search   #tips  
There's more to a Google search than just inputting a few search terms. Check out some of our favorite Google tips, so you can make the most of the engine.
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Tracey Renzullo

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Google first unveiled its Classroom in May as a preview, and now it's issuing the first updates to the product.
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Learning here: A company’s best ambassadors are its employees who are already sharing content on their own social channels - let them be your people-to-people channel of communication.  We interact with people more so than we do with brands.  Risky yes, as we can't police the messages, but that's the idea behind social. It's authentic and puts control in the hands of users, ideally with some management and strategy behind the scenes at the brand level.  #socialmediatips  
Piers Cooper is CEO of Addvocate, a startup that created a platform to let brands harness the trust and breadth of the people who know their companies best. Some of the biggest ...
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People
Have her in circles
840 people
Md.sohel Chowdhury's profile photo
Alan Ligumsky's profile photo
nathalie diesel's profile photo
Jeff Waite's profile photo
Tina Star's profile photo
Piller Harald's profile photo
Jenny Chi's profile photo
Paul Perrier's profile photo
Sheida Livai's profile photo
Work
Occupation
Internet Marketing Professional and Educator
Employment
  • British Columbia Institute of Technology
    Marketing Faculty, School of Business, present
  • Industrial Alliance Pacific
    Director of Marketing
  • Seaboard Life Insurance Co
  • Gatorade
    Sales and Merchandising Rep
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
Vancouver - Vancouver - Copenhagen
Links
Contributor to
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Introduction
Tracey Renzullo is a Marketing Professional with over twenty years of experience in a variety of marketing disciplines including:  Digital Marketing, Corporate Strategic Planning, Marketing Planning and Tactical Execution, Direct Marketing, Charitable Giving and New Product Development. 
 
Tracey has developed, led and managed marketing campaigns across Canada in her Senior Marketing roles at Industrial Alliance Pacific and Seaboard. 

Tracey’s recent focus has been in the area of Digital Marketing, with special emphasis in Social Media Marketing, Mobile and Search.  Tracey consults businesses and addresses business groups in these high growth areas.  Examples include the Vancouver Board of Trade, Chamber of Commerce and Beyond Pink.  

Tracey is also a full-time Instructor in the BCIT’s School of Business where she has developed and taught many courses, including Internet Marketing, Direct Marketing, Financial Services Marketing, and Marketing Analysis. 

Tracey is a UBC Honours Commerce Graduate and lives in Vancouver, British Columbia.

Bragging rights
In March 2012 Tracey was a Guest Lecturer at Pôle Universitaire Léonard De Vinci in Paris, France. Tracey spoke on the topic of Social Media Strategy to a group of international students studying Business Management and Engineering at Pole.
Education
  • UBC - Sauder School of Business
  • Copenhagen International Business School
Basic Information
Gender
Female
Tracey Renzullo's +1's are the things they like, agree with, or want to recommend.
PlentyOfFish fined $48,000 for allegedly spamming users
www.biv.com

POF may have cast its net a little too wide when emailing users last year

How To Get Google To Show Your Facebook, Twitter & Other Social Acco...
marketingland.com

Businesses and brands can use structured data markup to add to or modify the social networks displayed in their knowledge box entry.

THE FUTURE OF MOBILE: 2014 [SLIDE DECK]
www.businessinsider.com

Mobile revenue is moving into software and services.

This Ingenious Machine Turns Feces Into Drinking Water
www.gatesnotes.com

Bill Gates recently got to check out the Omniprocessor, an ingenious machine designed and built by Janicki Bioenergy, which turns human wast

Metro Vancouver filmmakers make Super Bowl-worthy commercials (with video)
www.vancouversun.com

Commercials by two Metro Vancouver filmmakers are among the 10 finalists in the Doritos Crash the Super

Mark Zuckerberg Addresses Your Organic Reach Problem
www.webpronews.com

If you have a Facebook Page, you're no doubt well aware that the organic reach of posts for many pages has dramatically declined over the â?

Think you know how to Google? Here are 35 search tips you probably don’t...
www.digitaltrends.com

There's more to a Google search than just inputting a few search terms. Check out some of our favorite Google tips, so you can make the most

Is The Matt Cutts Era Over?
www.webpronews.com

It's not 100% clear yet, but it's looking like for webmasters and SEOs, the era of Matt Cutts is a thing of the past. His â?¦

Google updates Classroom to give teachers more control
venturebeat.com

Google first unveiled its Classroom in May as a preview, and now it's issuing the first updates to the product.

Why your current social media strategy is wrong
thenextweb.com

Piers Cooper is CEO of Addvocate, a startup that created a platform to let brands harness the trust and breadth of the people who know their

Top 10 mobile-social initiatives from Q3 - Mobile Marketer - Social netw...
www.mobilemarketer.com

Brands and retailers including Target, Nordstrom, Coca-Cola and Dunkin’ Donuts integrated mobile and social in visually focused campaigns du

Sir Tim Berners-Lee speaks out on data ownership
www.theguardian.com

The inventor of the web says data must be owned by its subject, rather than corporations, advertisers, and analysts

BCIT Turns 50
bc.ctvnews.ca

President Kathy Kinloch in studio to talk about the celebrations ahead.

BCIT celebrates 50th anniversary
www.vancouversun.com

In 1960, the Chant Royal Commission on Education recommended that British Columbia start a “technology institute” to meet the growing demand

Forbes 400
www.forbes.com

The forbes 400 is the definitive list of wealth in america, profiling and ranking the country’s richest billionaires by their estimated net

EBAY TO SPIN OFF PAYPAL
www.businessinsider.com

EBay will spin off PayPal into its own business...

Facebook's Ad Network Challenge To Google Coming Next Week
marketingland.com

Denys Prykhodov / Shutterstock.com According to the Wall Street Journal Facebook will roll out its web-wide, cross-platform ad network chall

The Top Ten Most Viewed Video Ads on YouTube: August 2014The Top Ten Mos...
www.reelseo.com

Every one of the 10 most watched video ads on YouTube in the U.S. for August 2014 generated over 1 million views, with the top ad attracting

Mark Hayes
www.shopify.com

A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.