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Tracey Renzullo
Works at Tracey Renzullo Consulting
Attended UBC - Sauder School of Business
Lives in Vancouver
943 followers|142,136 views
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Tracey Renzullo

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The report came from court transcripts related to a copyright lawsuit filed by Oracle Corp.
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Hello lovely lady xxx 
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Search study shows how widely Google searches for the cost of something varies from country to country.  In Canada we seem to be most concerned about the cost of a passport (seems like a minuscule problem when you look at the value of our dollar outside our most traveled to country!!).  Compare passports to prostitution in Brazil, Rolexes in Switzerland, and watermelons in Japan!  The data was taken from Google's auto complete function. #google #global #search  
Google’s autocomplete function provides suggestions derived from common Google searches by other users. Comparing autocomplete results for searches on different countries reveals how certain places are perceived by people around the World. It turns out that Google searches for...
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85 % of the top 100 retailers are expected to adopt some kind of beacon technology by the end of 2016. #mobile #mobilemarketing 
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Earthquake detectors gave UBC researcher heads-up on quake #vancouver #earthquake
Late Tuesday night in his home lab, Kent Johansen got a warning: an earthquake was coming. And for a man working on earthquake detectors, it was very good news.
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Just came across this blog post by Frank Yang. It includes a summary of the Vancouver Board of Trade Company of Young Professionals Leadership Forum that I was privileged to speak at, along with Igor Faletski and Juggy Sihota.   #vbot  
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The Priceline Group's customers made more than 100 million reservations on smartphones over the last 12 months but CEO Darren Huston isn't necessarily buyi
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Have her in circles
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Like it or not, the 140 to 10,000 Twitter character increase is coming soon.  The benefit to twitter is that brands and their customers should be in a better position to not only begin their dialogue on twitter, but finish it as well; creating more engagement on the social media platform. Often brands need to take customers offline to complete a customer service query.  This should save brands money and time.   #twitter   #socialmediamarketing   Personally, I'm not thrilled about the change, but like everything else, we will adapt!  
Twitter is poised to make one of its most drastic changes yet, expanding the infamous 140 character limit. Shocked? Surprised? Upset? So are the many users who have already tweeted their objections and confusion.
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Apparently they are going to truncate at the 140 and give us "show more..." Most won't click that, especially on mobile devices. 
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Millennials in Canada spend 51% of their time online on smartphones. To reach this market, a mobile first strategy is key. #millennials   #mobile   #canada  
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These tips are useful for everyone, not just millennials.  Living a simpler, more purposeful life is one of my favorite. #lifeadvice  
From the entrepreneur to the lawyer, these women know that simplifying their life is a key ingredient to their secret sauce. Here's how they're doing it.
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Hackers Target Starbucks Gift Cardholders #mobile #mobilepayments
Criminals are hijacking consumers' Starbucks accounts, draining the stored value of cards, then hacking the associated debit and credit cards.
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Interesting that 40% of mobile sites failed Google's mobile-friendly test. While re-vamping non-friendly mobile sites, mobile advertising and mobile apps are two options to explore. #Google would love more #mobile   #advertising  
Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile apps.
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Tracey's Collections
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Have her in circles
943 people
Rod Tilyard (KoalaStamps)'s profile photo
James Smith's profile photo
Wei Xiao's profile photo
Charles White's profile photo
Cavan County Museum's profile photo
Rounak Basu's profile photo
ming towers's profile photo
Lacey Kondi's profile photo
Grace Mok's profile photo
Work
Occupation
Internet Marketing Professional and Educator
Skills
Marketing, Social Media Marketing, Digital Marketing Strategy, Direct Marketing, E-Mail Marketing, Search Engine Optimization, Marketing Analysis, OnLine Professional Branding, Teaching
Employment
  • Tracey Renzullo Consulting
    Consultant, 2011 - present
    Consulting work includes training individuals and businesses on optimizing their online professional brands using LinkedIn, and building social media strategies and plans for businesses. Speak on Digital Marketing related topics including Social Media Marketing, including Professional Online Branding. Speaking Engagements include: The Vancouver Board of Trade Luncheon Series, Leaders of Tomorrow Leadership Conference, Young Women in Business Beyond Pink, The Delta Chamber of Commerce, to name a few.
  • University of British Columbia
    Social Media Marketing and Strategy Online Instructor, 2012 - present
    Facilitate online discussions, grade assignments and provide feedback on major projects to ensure that students get the most out of their learning experience. End goal is to ensure students can build an actionable Social Media Marketing and Strategic Plan, in most cases for their employer.
  • British Columbia Institute of Technology
    Marketing Faculty, School of Business, 2002 - present
  • Industrial Alliance Pacific
    Director of Marketing, 1998 - 2001
  • Seaboard Life Insurance Co
    Marketing Manager, 1991 - 1997
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
Vancouver - Vancouver - Copenhagen
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Introduction
Tracey Renzullo is a Marketing Professional with over twenty years of experience in a variety of marketing disciplines including:  Digital Marketing, Corporate Strategic Planning, Marketing Planning and Tactical Execution, Direct Marketing, Charitable Giving and New Product Development. 
 
Tracey has developed, led and managed marketing campaigns across Canada in her Senior Marketing roles at Industrial Alliance Pacific and Seaboard. 

Tracey’s recent focus has been in the area of Digital Marketing, with special emphasis in Social Media Marketing, Mobile and Search.  Tracey consults businesses and addresses business groups in these high growth areas.  Examples include the Vancouver Board of Trade, Chamber of Commerce and Beyond Pink.  

Tracey is also a full-time Instructor in the BCIT’s School of Business where she has developed and taught many courses, including Internet Marketing, Direct Marketing, Financial Services Marketing, and Marketing Analysis. 

Tracey is a UBC Honours Commerce Graduate and lives in Vancouver, British Columbia.

Bragging rights
Awarded the Vancouver Board of Trade Mentor of the Year Award for 2014/2015. In March 2012 Tracey was a Guest Lecturer at Pôle Universitaire Léonard De Vinci in Paris, France. Tracey spoke on the topic of Social Media Strategy to a group of international students studying Business Management and Engineering at Pole.
Education
  • UBC - Sauder School of Business
  • Copenhagen International Business School
Basic Information
Gender
Female
Tracey Renzullo's +1's are the things they like, agree with, or want to recommend.
How Will a 10,000-Character Limit Change Twitter Marketing?
www.adweek.com

Twitter is poised to make one of its most drastic changes yet, expanding the infamous 140 character limit. Shocked? Surprised? Upset? So are

Mobile Millennials in Canada
www.comscore.com

Millennials are among the most highly sought-after groups for advertisers. At the same time, they show radically different digital behaviour

Top 10 mobile marketing trends for 2016 - Mobile Marketer - Columns
www.mobilemarketer.com

By Ritesh BhavnaniAccording to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expen

9 Ways Millennials Are Simplifying Their Lives In 2016
www.forbes.com

From the entrepreneur to the lawyer, these women know that simplifying their life is a key ingredient to their secret sauce. Here's how they

What Google's Mobile-First Rules Mean For Your Marketing Strategy
marketingland.com

Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile apps.

Priceline CEO Says Mobile Won't Solve Every Problem
skift.com

The Priceline Group's customers made more than 100 million reservations on smartphones over the last 12 months but CEO Darren Huston isn't n

Google+ Collections: A New Way to Curate and Share Content
www.socialmediatoday.com

What you need to know At noon on May 1, GooglePlus posted its first Tweet, after being silent for four years. Right away, it was clear that

Dave Goldberg death the result of head trauma while exercising
www.usatoday.com

Dave Goldberg, husband of Facebook chief operating officer Sheryl Sandberg, died from accidental blunt force trauma while exercising, accord

Google Works To Improve Spam Detection Systems On Google Maps After Obsc...
techcrunch.com

Google says it's working to improve its spam-detection systems in its Google Maps platform after yet another prank allowed a user to upload

Google "Mobilegeddon" Has Officially Arrived | SEW
searchenginewatch.com

Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American

Social Media Tools That Help Optimize Your Time |
www.socialmediaexaminer.com

Do you struggle to keep up with social media tasks? This article shares a number of social media tools that will help maximize your time.

Why Influencer Marketing is the New Content King [Infographic]
www.adweek.com

Influencer marketing is the new endorsement model that enables brands to connect with consumers and establish trust.

Did Lord & Taylor's Instagram Influencer Campaign Cross The Line?
marketingland.com

Fashion bloggers paid to post pictures of themselves on Instagram wearing an identical Lord & Taylor dress didn't follow FTC guidelines that

PlentyOfFish fined $48,000 for allegedly spamming users
www.biv.com

POF may have cast its net a little too wide when emailing users last year

How To Get Google To Show Your Facebook, Twitter & Other Social Acco...
marketingland.com

Businesses and brands can use structured data markup to add to or modify the social networks displayed in their knowledge box entry.

THE FUTURE OF MOBILE: 2014 [SLIDE DECK]
www.businessinsider.com

Mobile revenue is moving into software and services.

This Ingenious Machine Turns Feces Into Drinking Water
www.gatesnotes.com

Bill Gates recently got to check out the Omniprocessor, an ingenious machine designed and built by Janicki Bioenergy, which turns human wast

Metro Vancouver filmmakers make Super Bowl-worthy commercials (with video)
www.vancouversun.com

Commercials by two Metro Vancouver filmmakers are among the 10 finalists in the Doritos Crash the Super

Mark Zuckerberg Addresses Your Organic Reach Problem
www.webpronews.com

If you have a Facebook Page, you're no doubt well aware that the organic reach of posts for many pages has dramatically declined over the â?

Think you know how to Google? Here are 35 search tips you probably don’t...
www.digitaltrends.com

There's more to a Google search than just inputting a few search terms. Check out some of our favorite Google tips, so you can make the most