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Tracey Renzullo
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Interesting article on Search Trends and how they relate to purchase intent. #seo 

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Like it or not, the 140 to 10,000 Twitter character increase is coming soon.  The benefit to twitter is that brands and their customers should be in a better position to not only begin their dialogue on twitter, but finish it as well; creating more engagement on the social media platform. Often brands need to take customers offline to complete a customer service query.  This should save brands money and time.   #twitter   #socialmediamarketing   Personally, I'm not thrilled about the change, but like everything else, we will adapt!  

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Search study shows how widely Google searches for the cost of something varies from country to country.  In Canada we seem to be most concerned about the cost of a passport (seems like a minuscule problem when you look at the value of our dollar outside our most traveled to country!!).  Compare passports to prostitution in Brazil, Rolexes in Switzerland, and watermelons in Japan!  The data was taken from Google's auto complete function. #google #global #search  

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Millennials in Canada spend 51% of their time online on smartphones. To reach this market, a mobile first strategy is key. #millennials   #mobile   #canada  

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85 % of the top 100 retailers are expected to adopt some kind of beacon technology by the end of 2016. #mobile #mobilemarketing 

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These tips are useful for everyone, not just millennials.  Living a simpler, more purposeful life is one of my favorite. #lifeadvice  

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Earthquake detectors gave UBC researcher heads-up on quake #vancouver #earthquake

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