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Tracey Renzullo
Works at Tracey Renzullo Consulting
Attended UBC - Sauder School of Business
Lives in Vancouver
853 followers|125,615 views
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Tracey Renzullo

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Just came across this blog post by Frank Yang. It includes a summary of the Vancouver Board of Trade Company of Young Professionals Leadership Forum that I was privileged to speak at, along with Igor Faletski and Juggy Sihota.   #vbot  
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Interesting that 40% of mobile sites failed Google's mobile-friendly test. While re-vamping non-friendly mobile sites, mobile advertising and mobile apps are two options to explore. #Google would love more #mobile   #advertising  
Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile apps.
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Just set up a collection for Mobile Marketing! 
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Whole Foods to Launch a Less Expensive, Millennial-Friendly Chain
The organic grocer promises its new retail concept will be unlike anything that currently exists.
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Excellent list of social media tools that will help with posting, finding content, tracking mentions/engagement/reach, while also tracking your competition. You'll want to bookmark this one. #socialmedia   #metrics   #tools  
Do you struggle to keep up with social media tasks? This article shares a number of social media tools that will help maximize your time.
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Have her in circles
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Tracey Renzullo

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Hackers Target Starbucks Gift Cardholders #mobile #mobilepayments
Criminals are hijacking consumers' Starbucks accounts, draining the stored value of cards, then hacking the associated debit and credit cards.
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The Priceline Group's customers made more than 100 million reservations on smartphones over the last 12 months but CEO Darren Huston isn't necessarily buyi
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New Google   #placemyorder  button on mobile, allows for food delivery in seconds. Search leads to conversion faster than ever. #google #mobile #search 
If you thought that ordering delivery couldn't get any easier, Google might convince you otherwise thanks to a new feature that gives mobile users the ability to order food directly from its search results.
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So extremely sad.
Dave Goldberg, husband of Facebook chief operating officer Sheryl Sandberg, died from accidental blunt force trauma while exercising, according to Mexican officials.
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Google's new mobile algorithm finally kicks in.  As announced months ago, Google will "favour sites with large text, easily clickable links, and optimized sizes that fit the smaller screen of a smartphone. Websites that aren't mobile-friendly will be demoted in the rankings, which likely means a drop in traffic from a mobile audience. The changes apply to individual pages, not entire websites".  #mobile   #google   #mobilefriendly  
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Why Influencer Marketing is the New Content King [Infographic] | http://ht.ly/Lbk7j Consumers trust influencers over brands #socialmedia #bloggers #content 
Influencer marketing is the new endorsement model that enables brands to connect with consumers and establish trust.
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Tracey's Collections
People
Have her in circles
853 people
Datis Mohsenipour's profile photo
Gilberto Pauciullo's profile photo
Carolyn Pelton's profile photo
Vancouver Real Estate Agent & REALTOR® Jay Banks's profile photo
VisitBasis Team's profile photo
Ajay Sharma's profile photo
Christoper Wijaya's profile photo
Olaf Uurwerken's profile photo
Clint Dawson's profile photo
Work
Occupation
Internet Marketing Professional and Educator
Skills
Marketing, Social Media Marketing, Digital Marketing Strategy, Direct Marketing, E-Mail Marketing, Search Engine Optimization, Marketing Analysis, OnLine Professional Branding, Teaching
Employment
  • Tracey Renzullo Consulting
    Consultant, 2011 - present
    Consulting work includes training individuals and businesses on optimizing their online professional brands using LinkedIn, and building social media strategies and plans for businesses. Speak on Digital Marketing related topics including Social Media Marketing, including Professional Online Branding. Speaking Engagements include: The Vancouver Board of Trade Luncheon Series, Leaders of Tomorrow Leadership Conference, Young Women in Business Beyond Pink, The Delta Chamber of Commerce, to name a few.
  • University of British Columbia
    Social Media Marketing and Strategy Online Instructor, 2012 - present
    Facilitate online discussions, grade assignments and provide feedback on major projects to ensure that students get the most out of their learning experience. End goal is to ensure students can build an actionable Social Media Marketing and Strategic Plan, in most cases for their employer.
  • British Columbia Institute of Technology
    Marketing Faculty, School of Business, 2002 - present
  • Industrial Alliance Pacific
    Director of Marketing, 1998 - 2001
  • Seaboard Life Insurance Co
    Marketing Manager, 1991 - 1997
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
Vancouver - Vancouver - Copenhagen
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Introduction
Tracey Renzullo is a Marketing Professional with over twenty years of experience in a variety of marketing disciplines including:  Digital Marketing, Corporate Strategic Planning, Marketing Planning and Tactical Execution, Direct Marketing, Charitable Giving and New Product Development. 
 
Tracey has developed, led and managed marketing campaigns across Canada in her Senior Marketing roles at Industrial Alliance Pacific and Seaboard. 

Tracey’s recent focus has been in the area of Digital Marketing, with special emphasis in Social Media Marketing, Mobile and Search.  Tracey consults businesses and addresses business groups in these high growth areas.  Examples include the Vancouver Board of Trade, Chamber of Commerce and Beyond Pink.  

Tracey is also a full-time Instructor in the BCIT’s School of Business where she has developed and taught many courses, including Internet Marketing, Direct Marketing, Financial Services Marketing, and Marketing Analysis. 

Tracey is a UBC Honours Commerce Graduate and lives in Vancouver, British Columbia.

Bragging rights
Awarded the Vancouver Board of Trade Mentor of the Year Award for 2014/2015. In March 2012 Tracey was a Guest Lecturer at Pôle Universitaire Léonard De Vinci in Paris, France. Tracey spoke on the topic of Social Media Strategy to a group of international students studying Business Management and Engineering at Pole.
Education
  • UBC - Sauder School of Business
  • Copenhagen International Business School
Basic Information
Gender
Female
Tracey Renzullo's +1's are the things they like, agree with, or want to recommend.
What Google's Mobile-First Rules Mean For Your Marketing Strategy
marketingland.com

Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile apps.

Priceline CEO Says Mobile Won't Solve Every Problem
skift.com

The Priceline Group's customers made more than 100 million reservations on smartphones over the last 12 months but CEO Darren Huston isn't n

Google+ Collections: A New Way to Curate and Share Content
www.socialmediatoday.com

What you need to know At noon on May 1, GooglePlus posted its first Tweet, after being silent for four years. Right away, it was clear that

Dave Goldberg death the result of head trauma while exercising
www.usatoday.com

Dave Goldberg, husband of Facebook chief operating officer Sheryl Sandberg, died from accidental blunt force trauma while exercising, accord

Google Works To Improve Spam Detection Systems On Google Maps After Obsc...
techcrunch.com

Google says it's working to improve its spam-detection systems in its Google Maps platform after yet another prank allowed a user to upload

Google "Mobilegeddon" Has Officially Arrived | SEW
searchenginewatch.com

Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American

Social Media Tools That Help Optimize Your Time |
www.socialmediaexaminer.com

Do you struggle to keep up with social media tasks? This article shares a number of social media tools that will help maximize your time.

Why Influencer Marketing is the New Content King [Infographic]
www.adweek.com

Influencer marketing is the new endorsement model that enables brands to connect with consumers and establish trust.

Did Lord & Taylor's Instagram Influencer Campaign Cross The Line?
marketingland.com

Fashion bloggers paid to post pictures of themselves on Instagram wearing an identical Lord & Taylor dress didn't follow FTC guidelines that

PlentyOfFish fined $48,000 for allegedly spamming users
www.biv.com

POF may have cast its net a little too wide when emailing users last year

How To Get Google To Show Your Facebook, Twitter & Other Social Acco...
marketingland.com

Businesses and brands can use structured data markup to add to or modify the social networks displayed in their knowledge box entry.

THE FUTURE OF MOBILE: 2014 [SLIDE DECK]
www.businessinsider.com

Mobile revenue is moving into software and services.

This Ingenious Machine Turns Feces Into Drinking Water
www.gatesnotes.com

Bill Gates recently got to check out the Omniprocessor, an ingenious machine designed and built by Janicki Bioenergy, which turns human wast

Metro Vancouver filmmakers make Super Bowl-worthy commercials (with video)
www.vancouversun.com

Commercials by two Metro Vancouver filmmakers are among the 10 finalists in the Doritos Crash the Super

Mark Zuckerberg Addresses Your Organic Reach Problem
www.webpronews.com

If you have a Facebook Page, you're no doubt well aware that the organic reach of posts for many pages has dramatically declined over the â?

Think you know how to Google? Here are 35 search tips you probably don’t...
www.digitaltrends.com

There's more to a Google search than just inputting a few search terms. Check out some of our favorite Google tips, so you can make the most

Is The Matt Cutts Era Over?
www.webpronews.com

It's not 100% clear yet, but it's looking like for webmasters and SEOs, the era of Matt Cutts is a thing of the past. His â?¦

Google updates Classroom to give teachers more control
venturebeat.com

Google first unveiled its Classroom in May as a preview, and now it's issuing the first updates to the product.

Why your current social media strategy is wrong
thenextweb.com

Piers Cooper is CEO of Addvocate, a startup that created a platform to let brands harness the trust and breadth of the people who know their

Top 10 mobile-social initiatives from Q3 - Mobile Marketer - Social netw...
www.mobilemarketer.com

Brands and retailers including Target, Nordstrom, Coca-Cola and Dunkin’ Donuts integrated mobile and social in visually focused campaigns du