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Torva Local
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This week, Alex talks about the tope 3 things you must consider when advertising with Facebook. Facebook is a powerful advertising tool that allows businesses to specifically target a demographic with its power editor. But it's not as simple as pressing a button, you must consider who you are targeting, how they are receiving your message and what call to action you have in place. Please like, share and comment on this video. if you have any questions, please ask.
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Chad discusses Google Analytics and how it can help identify your audience and further your understanding of your content, performance and engagement of your website. This is video 7 of our 8 part series. Stay tuned, as next week Drew wraps things up with a video about the backend of WordPress.
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Drew begins with an in depth look into the backend panel of WordPress. Torva Local designs exclusively in Wordpress because it is an easily manageable content management system and make simple updates to your website. Stay tuned for more videos to come soon!
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Drew discusses the importance of servers and hosting in regards to your website. There are more than one type of hosting to consider when evaluating your website: shared, dedicated and VPS. Hear Drew discuss each in more detail in the video below.
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Chad discusses onsite SEO. Onsite SEO involves making sure your website pages, titles, tags and overall structure are optimized for your target keywords. You also need to make sure that you have a significant amount of inbound links from highly respected external websites—that's called offsite SEO.
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This week, Drew discusses modern design elements that will engage visitors on desktops, but more importantly, mobile devices. Optimizing your site on mobile devices is an extremely important characteristic of successful websites. A clean navigation is also a surefire way to engage users on your website. A proper call to action should be easy for users to engage with, whether on mobile device or desktop. These are just a few topics Drew covers in this video.
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This week, Chad talks about the blog and how important it is to educate and inform your customers, as well as enhance your businesses's presence on the internet.
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This week, Drew discusses the importance of the inner pages of your website. This is where you organize the key components of your website such as your product and services page, your about us page and your contact us page, among others.

Visit our website at www.torvalocal.com
Facebook at: www.facebook.com/torvalocal
and Twitter: @torvalocalThis week, Drew discusses the importance of the inner pages of your website. This is where you organize the key components of your website such as your product and services page, your about us page and your contact us page, among others.

Visit our website at www.torvalocal.com
Facebook at: www.facebook.com/torvalocal
and Twitter: @torvalocal
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With our second video, Chad tackles what exactly composes of the landing page (or homepage) of a website. There are certain aspects of the landing page we must consider when designing a website, which include the header, above the fold, below the fold and the footer.

Please like, comment and share this video!
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Welcome to our first video of an 8 part series detailing some things you need to know about building and marketing websites!

In our first video, Chad Gourley introduces the topics we'll be discussing and explains that you don't have to have an advanced knowledge of marketing or web design to get involved on this important topic.

Visit our website at: www.torvalocal.com
Facebook: facebook.com/torvalocal
and Twitter: @torvalocal
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