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Torben Rick
Works at Meliorate
Attended Aarhus School of Business
Lives in Hamburg
2,031 followers|1,865,950 views
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Torben Rick

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How companies can use social media to drive organizational change

#changemanagement  
Corporate social media facilitating better and faster change management - Top 10 ways social media can facilitate change management
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Your brand is your culture, your culture is your brand

Link: http://www.torbenrick.eu/blog/strategy/the-trusted-company/
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Resistance to change in organizations – Employee resistance
Resistance to change in organisations is not necessarily a problem because it is to be expected. What matters is how it is managed
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very interesting article
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The rise of the “discerning customer” is revealing companies’ cultures to a greater degree than ever before
Up until five years ago, over-the-fence word-of-mouth was king. Now, we’re all neck-deep in social media. The impact of social recommendations - Torben Rick
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Social has a great impact on marketing and strategies. This includes opening conversations with customers, as you mention on your blog :) http://weareinnovation.org/2015/07/06/market-roadmap-new-strategy-new-marketing/
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Digital disruption has the potential to overturn incumbents and reshape markets faster than at any time in history
- How companies like WhatsApp are radically reshaping industries
Over the top dynamics - The traditional TV industry is been disrupted by OTT. Over the top dynamics are also playing out in the mobile space
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Torben Rick

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High performing teams/individuals are motivated by a manager who is enthusiastic and inclusive
- Engaging and empowering staff makes them feel valued and more involved in delivering successes

#companyculture #corporateculture #organizationalculture #leadership  
We all want employees to be engaged at work, right? But how can you actually get there? 20 tips to improve employee engagement - Torben Rick
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At last ! Well done ! May this very simple truth, that makes such a huge difference , be disseminated and embodied broadly.
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Increase engagement when leading organizational change

#changemanagement #organizationalchange #leadership  
When leading change increase engagement by asking questions. Establish connection - the foundation of any successful change management
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Leadership is in danger; complacency is becoming the new normal

It’s easy for market leaders to grow complacent when they feel  the alternative is to take two steps back before taking one step forward in  an effort to find their footing in today’s changing terrain.

As a result, larger corporations in particular become more vulnerable to competitive pressures because they lose strategic focus and don’t see the opportunities their emerging competitors are seeing and seizing.

#leadership #corporateculture #changemanagement  
Curiosity didn’t kill the cat - But complacency will kill the cat. Complacency have already killed many once successful companies.
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Culture vs. strategy – What’s more important?

#strategy #organizationalculture #corporateculture  
Without culture, everything else cannot work. Strategy is important but it must be accompanied by a strong culture - Torben Rick
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P. kamal ACIM's profile photoJan Manimoi's profile photoAshley Wright's profile photoEarl Grant-Lawrence's profile photo
 
Hello Torben! Thank you for the interesting article.

Yes, culture influences cognition, perception , values, beliefs and behaviour etc .

However, the complexities of human behaviour (innate & external) in corporate culture settings will always be linked to management behaviour, corporate performance, structure and strategy.

Whatever the case maybe, corporate culture is very important to understand the organisation vision and mission statement at large .

Kind Regards,



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Many organizations push change down from the top and then expect it to stick, but what often happens is that the moment they stop pushing the change things revert back to the previous state.

This is because they have failed to change the underlying culture, the organizational norms within the organization, the piece of the iceberg below the surface that gets forgotten
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Very true, we so often forget the forces of culture and the elasticity that they exhibit when change is forced upon them.
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If you think a good company culture means having a ping pong table in the break room, think again.

Company culture has become a standard by which to judge all businesses, new and old.

It is no longer enough to simply have your employees do good work; these days, you need happy employees to do good work, and happy employees come from a rich company culture

#companyculture  
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Torben's Collections
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Marc Myers's profile photo
Beatrice Jacquet's profile photo
Brand Advance's profile photo
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Education
  • Aarhus School of Business
    M.Sc. (Econ), 1984 - 1987
Basic Information
Gender
Male
Story
Tagline
Experienced executive with a strong track record in delivering business improvement & performance optimization
Introduction

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development, change management and turn-around.

Have worked with value-adding leadership and transformation creating simultaneous top line and bottom line growth. The main drivers have been marketing and sales efficiency, improved customer and employee satisfaction, customer service, product management, cross functional business improvements and culture change.

Strong strategic management experience in developing strategic directions.

By constantly challenging the way things are done combined with the organizational refocusing programs have been the key factors in obtaining the results:

► Significant financial improvement
► Increasing customer base
► Increasing service-level - customer service
► Increasing customer and employee satisfaction.

International experience from management positions in Denmark, Germany and Switzerland.

Fluent in Danish, German and English.

Work
Occupation
Experienced executive with a strong track record in delivering business improvement & performance optimization
Skills
Business improvement, change management, organizational development, organizational culture, performance improvement, strategy
Employment
  • Meliorate
    Consultancy & Interim Management, 2008 - present
  • Verdo A/S
    Division Director & Group Business Development Director, 2009 - present
  • AnyCom
    Chairman of the Supervisory Board, 2014 - present
  • Verdo Renewables Limited
    Non-Executive Board Adviser, 2012 - 2014
  • TDC A/S
    Business & Financial Improvement Director - Vice President, 2006 - 2007
  • Talkline GmbH & Co. KG
    Chief Operating Officer (COO) - Managing Director, 2001 - 2006
  • Talkline GmbH & Co. KG
    Project Director, 1999 - 2000
  • Sunrise AG
    Commercial Project Director, 1998 - 1999
  • TDC A/S
    Sales Support Director, 1997 - 1997
  • TDC A/S
    Head of Strategic Business Unit, 1995 - 1996
  • DanaData A/S
    Head of Logistics & procurement, 1992 - 1995
  • PC Distribution A/S
    Managing Director, 1992 - 1995
  • DanaData A/S
    Head of Marketing, 1990 - 1991
  • Nykredit
    Project Manager, 1989 - 1990
  • Kreditforeningen Danmark
    Project Manager, 1988 - 1989
  • Kreditforeningen Danmark
    Marketing Coordinator, 1987 - 1988
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hamburg
Previously
Zürich - Aarhus - Odense - Nordborg
Torben Rick's +1's are the things they like, agree with, or want to recommend.
Once upon a time, companies had complete control over their image and br...
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Once upon a time, companies had complete control over their image and branding. By pouring money into advertising, they could effectively st

LinkedIn Pulse: The day's top news tailored for you
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Discover what the world's professionals are reading and sharing right now.

The share economy is entering the children's room
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The share economy is entering the children's room - By harnessing the power of the mobile Internet, new companies are encouraging their cust

A technology driven change - The collaborative economy
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Only two decades ago exchange existed completely offline. Now the sharing economy is making mainstream headlines - A technology driven chang

Shared economy - Collaborative consumption - The sharing economy
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Shared economy - collaborative consumption - collaborative economy - the sharing economy

The sharing economy has hit the water - peer-to-peer boat sharing
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A new breed of boat-sharing services is entering the market. The sharing economy has hit the water - peer-to-peer boat sharing - Torben Rick

Do you want backlash and negative comments from customers
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Do you want backlash and negative comments from customers? Don't use national tragedy to promote your products - Torben Rick

A new way to use social media to take on a big corporation
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Customer buying a promoted tweet against British Airways for losing bags - A new way to use social media to take on a big corporation - Torb

Just another corporate social media failure
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Just another corporate social media failure - this time a marketing mess-up from AT&T. A social media presence is not a billboard - Torben R

Top 20+ awesome quotes on change management
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Change readiness is the new change management - Top 20+ quotes on change management for your change management initiative - Torben Rick

Will access to assets be the new ownership
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Netflix altered the way people consume movies, Oyster are trying to impact the way people read. Will access to assets be the new ownership?

Top 5+ disruptive change questions - How to disrupt your industry
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Top 5+ elements in disrupting your industry - How to disrupt your industry? Top 5+ disruptive change questions - Torben Rick

The sharing economy - Transform to avoid business disruption
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The sharing economy startups are disruptive because they are driven by a desire to solve an unsolved problem. Transform to avoid business di

Sharing economy - Yours, mine - no matter: sharing instead of owning
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The Internet has kicked sharing to new heights - Yours, mine - no matter: sharing instead of owning - Torben Rick

Fail to understand the power of social media
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The power of social media - Even a high tech company like Intel can fail to understand the power of social media in the hands of activists -

How not to use hashtags to market products and services
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How not to use hashtags to market products and services, to improve positioning in search results, to boost hit rate - Torben Rick

Neighbors used to share a cup of sugar
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Neighbors used to share a cup of sugar. Nowadays there are several websites dedicated to connecting neighbors to share items - The sharing e

In the sharing economy building trust is key
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In the sharing economy building trust is key. Technology creates the social glue for trust to form between strangers - Torben Rick

In the sharing economy convenience is a huge factor
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In the sharing economy convenience is a huge factor. Sharing a drill just isn't convenient - but the sharing economy isn't just about sharin

Slideshare presentation: Business disruption is sweeping
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Business disruption is sweeping. Not since the Industrial Revolution have we seen a longer or broader list of companies whose business model