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Obama enjoys victory on Facebook and Twitter - but not on Google+
Barack Obama announced his victory on Twitter by tweeting this photo together with the simple text: "Four more years"  thus once more underlining his commitment to effective use of social media. 

This simple tweet broke the standing Twitter record and has so far been retweetet by 736.212 tweeps. Predictably the picture is also the most popular picture ever on Facebook with over 3 million likes and almost 500.000 shares.

So it must be huge on Google+ also!
As a matter of course I turned to Google+ to see how the picture had fared here. The official +Barack Obama page has over 2.3 mio. followers, which - though smaller than the corresponding numbers on Twitter and Facebook - is a sizable number. To my complete surprise and dismay I found, that the picture has so far not been shared by the page. In fact the last post tells me to go vote, so it would appear that news of the election result has not yet reached Google+.

Of course Google+ users have taken matters into their own hands and so a post by +Richard Branson has so far accumulated 1.119 +1s and 105 shares - and countless others have shared the tweet and/or the picture, so the results have not gone unnoticed on G+ after all.

Forgotten by the professionals
I'm certain that the tweet was part of the president very professional social media strategy (note the bright skies behind the couple on a picture posted on Twitter at 5.16 am - 15 minutes before the Chicago sunrise). That's fine by me and clearly also by millions of fans across the country - and indeed across the world.

It was clearly the right picture at the right time, but not at the right place.

The presidents loyal supporters have carried the campaign to the far reaches of the planet and the President thanked them all in his grand victory speech. Every one of those supporters are no doubt too excited and exhausted to focus on such small matters, but I'm sure that the 2.3 million people who added +Barack Obama to their circles would have loved to share that same moment with their friends and families (and I would personally have loved to see the ripples caused by such a post).

Google+ has a long way to go
But it was not to be, and so this election has shown that Google+ still has a long way to go before brands (including political campaigns) take it seriously. I must admit that this continues to surprise me as the GoogleVerse consists of the most interesting, intelligent and curious people, that I have ever met. If you want to have a meaningful dialogue with your fans, customers or voters - this is the place to be!

I'm sorry about the long rant. But that's how surprised I was when the most popular picture ever on social media was never officially posted on Google+.

Please share your thoughts on this - am I being completely unreasonable here? And I would of course love a comment from the people behind the official profile :-)


Quick note to prevent flames
I do not blame the president personally. He has much more important matters to focus on. But perhaps a lowly member of his campaign staff could log on and inform the public that the election is over and that they need not search for their local polling stations anymore...

#election2012   #barackobama   #facebook   #Twitter   #Rant  
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Lise Bjerregaard Nielsen's profile photoRuth Wood's profile photoOMAR DIAW's profile photoZohirul Talukder's profile photo
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I can only agree. After all, he had an official hangout here and Google supported his campaign. Also, more than two million followers would suggest to me that this platform would be worth a winner's picture, but I guess it just goes to show that Obama's staff does not count G+.
That being said, were I him and had to choose one social network to mind personally (at least in part) it would be Twitter, hands down. And I'm saying that despite the fact that I never felt at home there myself.

Good metaG+ rant, good Sir. :)
 
Ja, det er faktisk ret underligt han ikke deler det på G+ han har trods alt en masse hjælpere! :)
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Update: 4 mill. likes on Facebook. 780.000 RTs

A quick visit to +Mitt Romney shows the same situation. Last post tells you to go vote. You'd think that his 1 mill.+ followers would like a word.

Am I the only one who finds it depressing that political debate only thrives on "140-chars-max" Twitter. Hardly the foundation for a meaningful dialogue.

Are there any exampes of politicians actually engaging people on G+ (apart from Barack Obamas hangout)?  Ping +Jaana Nyström +Jannik Lindquist ?
 
I'm as puzzled as you, +Torben Andersen I think part of the reason is that Google+ is popular with users but not with companies and media. 
 
Spot on +Jannik Lindquist - and for that very reason companies should take an interest. Where else do you have millions of people actively seeking information and inspiration? (as opposed to Facebook/Instagram where users are mostly looking for photos of respectively "the girl next door" and "breakfast")
 
The problem is that the media generally has a very strained relationship with Google - who they perceive as a competitor who are stealing ad money which they, the media, feel entitled to. That situation seems to be getting worse everyday at the moment. Luckily, mainstream media is loosing influence rapidly :-)
 
Just before the Finland's county council elections there were some candidates posting  but very few. One or two fairly popular politicians are on the Finnish SUL but are not very active here. Twitter for them all the way.
 
Thanks +Jaana Nyström. I'm probably just too idealistic, when it comes to expecting politicians to want to engage the public for real...
 
+Lise Bjerregaard Nielsen I don't think there's any active engagement about politicians on Google plus here.  There is only one politician here that has more followers than I do. :)
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